Jonno White
Oct 21, 20232 min
Natalia Horvath is an accomplished marketing leader and a fervent advocate for gender equality. Her career stands as a testament to excellence, boasting remarkable achievements at industry giants such as Unilever and Diageo. Throughout the years, Natalia has led brand marketing projects that garnered recognition at Cannes Lions for their creativity. Her work with retailers also earned the POPAI in-store excellence award.
Beyond her corporate career, she set herself apart as one of the pioneering female co-founders of a food tech startup that participated in the 2018 Y Combinator accelerator program. In 2023, Natalia received the prestigious 40 under 40 award from Retail Touchpoints, acknowledging her exceptional contributions to the CPG and retail industry.
Yet, what truly distinguishes her is her unwavering mission: to mentor and empower women. She is dedicated to dismantling barriers and forging a path toward a more inclusive and equitable future. Her message to aspiring marketers is both simple and profound: Empower women to unlock their boundless potential.
Managing the balance between marketing team's enthusiasm for new tech, like the metaverse, and staying focused on outcomes, not just experimenting with new tools, can be quite challenging. It's vital to channel excitement effectively.
My journey into leadership was driven by curiosity about the world, fueled by my international background. It's about constantly learning, adapting, and embracing diverse perspectives.
I firmly believe that a good day starts the night before. That's why I prioritize going to bed early, ensuring I get ample rest. It complements my morning crossfit routine, setting the foundation for a productive day ahead.
Recently, I've been reminded of the importance of empowering women and providing mentorship. It's not just about personal success; it's about lifting others as we climb.
"The 4-Hour Workweek" by Tim Ferriss has been transformative. A former boss gave it to me years ago, and it taught me efficiency and effectiveness, invaluable for leadership.
Speak up, especially for women. Your voice matters, and advocating for yourself and others is key to making a difference.
One memorable experience is the power of resilience. When faced with challenges, I've learned that sometimes, it's about zigging when everything else zags, and that's where real leadership shines.