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Thank you to the 1,400 leaders who’ve generously done the 7 questions!
I hope reading

helps you in your leadership.



Jonno White

7 Questions with Petra Buric
7 Questions with Petra Buric

Name: Petra Buric

Current title: Certified PGI consultant and coach

Current organisation: Empowered Life

By professional activity, I’m a marketing expert in corporate, working in a big multinational, while my latest education is a certified PGI consultant / coach for mindset, leadership, change management and paradigm shifting for individuals, as well as teams.

I have been successfully leveraging and combining my public administration career (2001 – 2011) with entrepreneurial experience as a freelance translator (2011 – 2016), with my corporate career in marketing (2013 – still valid) and executive education. After finishing my Executive MBA in Summer 2016, I started a journey of personal development and transformation, which has resulted in establishing a consultancy and coaching company Empowered Life led by my husband Marko.

Empowered Life offers services to broad international community of clients since 2017.

My purpose is to lead people with strength and style so they can shift their paradigms, discover their potential, start implementing their knowledge and create the life and business they want. The outcome is that they achieve permanent results in the chosen area, be it professionally or privately. I love sharing my knowledge and insights across all areas where I’m active.

Following a specific blueprint for success, with step-by-step instructions that are scalable and repeatable, Empowered Life has been supporting individuals and corporate clients all over the globe to set up the right goals, to change their habitual ways of thinking and acting, to substantially improve their financial situation and relationships, health, self-confidence and performance. People who make a committed decision to follow that blueprint and to accept the consultancy, are able to get unstuck, catapult themselves into life, do quantum leaps in a very short time, use less time, effort, money and energy to see tangible results and real permanent changes they have been working so hard to get for ages.

7 Questions with Petra Buric

1. What have you found most challenging as a leader of a small or medium enterprise?

how to keep people motivated and persistent, when we need to implement a change

2. How did you become a leader of an SME? Can you please briefly tell the story?

I'm leading indirectly various teams (not direct reports) in terms of projects and roll out of new tools. it happened by promotion.

3. How do you structure your work days from waking up to going to sleep?

this is my usual day:

getting up, getting ready, coffee.

morning routine with my accountability group and accountability partner, writing out my goals, thinking of ways how to improve my services, project work, ways of communicating and connecting with others.


start of work with meetings, calls, own contribution. APAC + EAME oriented.

lunch break.

afternoon portion of work, similar like morning. more LATAM + NORAM oriented. after work I have exercise (CrossFit or Olympic Weightlifting).

dinner + leisure time.

evening self-care rituals and sleep.

4. What's the most recent significant leadership lesson you've learned?

if I'm put in the position to lead, I should never lean on other "leaders", but always confidently step into that role. otherwise I'm doing a disservice to those who actually expect me to help and lead them.

5. What's one book that has had a profound impact on your leadership so far? Can you please briefly tell the story of how that book impacted your leadership?

I actually have 2 resources: the book "The 21 Irrefutable Laws of Leadership" by John C. Maxwell, which helped me to understand leadership in a corporate setting from a totally different perspective, and second resource is basically a workbook from "Thinking Into Results, Program for Leaders", that dramatically changed my life - it transformed me from being an assistant into actually becoming a leader within 2 years.

6. How do you build leadership capacity in an SME?

Learning and IMPLEMENTING materials that are focusing on raising the self-awareness, study of self and through that of others. Empowering people to be their best version, to be able to shift their paradigms and create the success habits.

7. What is one meaningful story that comes to mind from your time as a leader of an SME so far?

A roll out of a new tool I had to lead and get people buy into using it company wide. I mastered it by showing to people how THEIR leadership will benefit the company and themselves.