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Thank you to the 1646 leaders who’ve generously done the 7 questions! I hope reading 7 Questions with

Alicia Oriol

helps you in your leadership.

Alicia Oriol

Alicia Oriol

Name: Alicia Oriol

Title: Director, Field Marketing

Organisation: e2open

Alicia Oriol is a results-oriented Global Marketing Director with a passion for technology and over two decades of proven success in B2B and SaaS industries. Based in Europe, Alicia is a skilled team leader with extensive multinational experience.

She possesses excellent communication skills and speaks seven languages. Alicia has held key positions in renowned companies such as E2open, where she serves as Director of Field Marketing, and ToolsGroup, where she worked as the Global Marketing Director and Telecom Business Development Director. With a strong track record of achieving revenue growth and leading high-performing teams, Alicia's expertise lies in strategic marketing, supply chain management, and applying technologies to drive innovation.

Alicia is also an active thought leader, blogger, and coach, and she has a keen interest in artificial intelligence and disruptive technologies, as well as investments, particularly cryptocurrencies.

1. What have you found most challenging as a leader?

As a leader, one of the most challenging aspects I've faced is managing vulnerability and differing opinions. Embracing vulnerability requires creating a safe environment for open communication and trust. Balancing diverse perspectives can be delicate, as it involves encouraging healthy debates while preventing conflicts.

It necessitates active listening, empathy, and facilitating productive dialogue to ensure everyone's voice is respected. Navigating vulnerability and differing opinions involves creating an inclusive and supportive environment where team members feel valued and empowered, fostering collaboration towards common goals.

2. How did you become a leader? Can you please briefly tell the story?

I became a leader through experience, hard work, and continuous learning. Early in my career, I embraced opportunities to lead small projects and teams, showcasing my abilities. Seeking mentors and pursuing educational opportunities, like an MBA, further developed my skills. I consistently demonstrated a results-oriented approach and a talent for motivating teams, taking on increasing levels of responsibility. Continuous learning, mentoring others, and a passion for inspiring have shaped my leadership journey. Through seizing opportunities, embracing challenges, and staying committed to growth, I have evolved into a leader, striving to make a positive impact.

3. How do you structure your work days from waking up to going to sleep?

I structure my work days to prioritize productivity and well-being. Upon waking up, I start with a morning routine that includes exercise and reflection. I review my schedule, prioritize tasks, and tackle the most important ones first. Throughout the day, I allocate focused time for work, take short breaks to recharge, and engage in meetings and collaboration. As the evening approaches, I wind down work-related activities, transition to personal time, and disconnect from work devices. I reflect on the day's achievements, set priorities for the next day, and ensure a regular sleep routine. This balance allows me to stay productive while nurturing my well-being.

4. What's a recent leadership lesson you've learned for the first time or been reminded of?

A recent leadership lesson I've learned is the importance of active listening. By truly hearing my team members' perspectives, concerns, and ideas, I create an inclusive environment where they feel valued. Active listening allows me to identify roadblocks, find innovative solutions, and address issues effectively. It strengthens relationships, builds trust, and enhances team performance. Moving forward, I prioritize active listening and empathy to understand my team's needs and empower them to excel.

5. What's one book that has had a profound impact on your leadership so far? Can you please briefly tell the story of how that book impacted your leadership?

One book that profoundly impacted my leadership is "Dare to Lead" by Brené Brown. It taught me the strength of vulnerability and courage in effective leadership. Embracing vulnerability as a strength, I created a safe environment for my team to take risks and share ideas. The book emphasized courageous leadership, having difficult conversations, and leading with empathy. It provided practical tools for communication, setting boundaries, and building resilience. Applying these principles positively transformed my team, fostering open communication, trust, and collaboration. "Dare to Lead" continues to inspire me to grow as a leader.

6. If you could only give one piece of advice to a young leader, what would you say to them?

If I could offer just one piece of advice to a young leader, it would be this: Embrace continuous learning and growth. Leadership is a journey of lifelong learning, and the more you invest in your personal and professional development, the more effective and impactful you will become. Seek out opportunities to expand your knowledge, acquire new skills, and gain diverse experiences.

Stay curious and open-minded, actively seeking feedback from others and being receptive to different perspectives. Embrace challenges as opportunities for growth, and don't be afraid to step outside of your comfort zone. Develop strong relationships and seek mentors who can guide and inspire you. Learn from their wisdom and experiences, but also trust in your own intuition and decision-making abilities. Remember that leadership is not about having all the answers, but about empowering others, fostering collaboration, and creating a positive impact.

Lead with authenticity, empathy, and humility, and always strive to bring out the best in yourself and those around you. By embracing continuous learning and growth, you will not only enhance your leadership abilities but also inspire others to do the same. Your journey as a leader is a lifelong pursuit, and the more you invest in it, the greater your potential for success and fulfillment.

7. What is one meaningful story that comes to mind from your time as a leader, so far?

One meaningful story from my leadership experience is witnessing the transformation of a struggling team into a high-performing unit. When I took over, the team faced low morale and communication issues. Through fostering trust, open communication, and implementing recognition, the team's confidence and motivation improved. Brainstorming and training sessions further strengthened their relationships. Over time, the team's communication, collaboration, and performance significantly improved. This story highlights the power of effective leadership in transforming teams, fostering growth, and creating a positive work environment.

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