top of page
Jonno White 7 Que.jpg

Thank you to the 1646 leaders who’ve generously done the 7 questions! I hope reading 7 Questions with

Jim Cockrum

helps you in your leadership.

Jim Cockrum

Jim Cockrum

Name: Jim Cockrum

Title: Chief Business Building Warrior


For over 20 years, Jim's only income has been from multiple streams of online income. His best selling book "Silent Sales Machine" has sold over 1 million copies and has 1,100 five star reviews on Amazon. Jim teaches others how to achieve their own version of this liberating Internet lifestyle in his books and podcast. His podcast is found at and features hundreds of interviews with his wildly successful students who he refers to as "Business Building Warriors"

1. What have you found most challenging as a leader?

Leaders produce leaders. There's no other measure that matters ultimately. Sometimes it's painful seeing those with massive potential fail not only themselves, but your customers and you. Sometimes you must make the difficult decision to fight forward without them. That always hurts.

2. How did you become a leader? Can you please briefly tell the story?

Believe so strongly in something that is PROVEN, TIMELESS and TRUE. Boldly share that vision without compromise. You'll know you are doing it correctly when you start to see others listening, implementing the ideas and then beginning to mirror your efforts. Regardless of whether these budding leaders choose to give you credit or not, you can still consider each leader you've produced a VICTORY for the cause.

Decide early on which is bigger - the MAN or the MISSION. If the mission really is bigger, you'll be able to go far. If the MAN (your personal gains) are more important, you'll fall into dysfunction at some point and fail to produce leaders in your wake. Be MISSION focused and OTHER focused. That is the leadership journey.

3. How do you structure your work days from waking up to going to sleep?

Mornings are always flexible but always healthy. Wake up without an alarm clock. Sweat a LOT (at least an hour) within an hour of waking up six days per week. For me I like to run, do body weight and light weight workouts with high reps and play basketball. First meal is always a packed smoothie with fruits, veggies and some good protein (a steak is best). From Noon-5PM I'm working with my team of 60 coaches or some of my high end clients. I'm recording podcast episodes with successful students from our courses and coaching most days as well. Evenings and Sundays are for family.

4. What's a recent leadership lesson you've learned for the first time or been reminded of?

You can only measure a leader once he's GONE. What remains of the leader's work and vision a year after he's left the scene - that the measure of a leader.

5. What's one book that has had a profound impact on your leadership so far? Can you please briefly tell the story of how that book impacted your leadership?

"Business Secrets From the Bible" by Daniel Lapin Regardless of your world view, this book contains practical and proven strategies for earning more money by serving with excellence. It's almost a cheat code hack of timeless truths extracted from the most established and economically sound people group in world history. I can't recommend it highly enough. This book encourage me to USE MY VOICE to spread my message.

The most powerful tool you have at your disposal as a leader is your VOICE. Learn to use it effectively. Get over your reluctance to speak and teach. Your next level of leadership will always involve more content, speaking, teaching and mentoring.

6. If you could only give one piece of advice to a young leader, what would you say to them?

Stop listening to anyone that encourages you to pursue your passions. That's small minded borderline useless advice. Instead, find unmet needs in the marketplace and passionately service the needs of others. When people line up to give you certificates of gratitude (aka money), you'll find yourself very passionate about the service you are providing.

7. What is one meaningful story that comes to mind from your time as a leader, so far?

I was encouraged by my wife, by friends and by mentors to start LIVE EVENTS for our community. I resisted for years. I kept telling them, "These are ecommerce businesses - the whole point is that don't want to have to leave home in order to grow their business." I was so wrong. When I reluctantly started doing live events the proof was instantaneous.

We are currently planning our 12th annual event making it the longest running ecommerce/Amazon seller training conference in the world. It's been wildly successful, has impacted tens of thousands of lives and is yet more proof that people love to gather and build relationships at live events - even ecommerce business owners.

bottom of page