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Thank you to the 1,400 leaders who’ve generously done the 7 questions!
I hope reading

7 Questions with Mina Billing

helps you in your leadership.



Jonno White

7 Questions with Mina Billing

Name: Mina Billing

Current title: Senior Group Social Media Mgr | Board Member AB Electrolux | Co-founder of Nejlit | Board Member UN Women Sweden

Current organisation: Electrolux and UN WOMEN SWEDEN

Mina Billing, Board Member of Electrolux AB, Board member of UN Women Sweden, Co-founder of Nejlit and Sr Group Social Media Manager @Electrolux. I have a background in marketing and communications with 16 years’ experience from multiple industries. I am the ultimate human rights and diversity advocate and personal growth believer. I am passionate about leadership, growth and sustainable change.

7 Questions with Mina Billing


1. What have you found most challenging as a board member?

The most challenging thing about being a board member is to understand why and when we focus on different topics. It is challenging in a positive way to understand the dynamics between the other board members and myself. Right now I'm still in the learning process because I'm the newest member on this board and every board is different. The skill sets and interests of every board member determines what they will question or want to learn more about which makes the conversations very interesting. You get to learn more about every individual on the board and the human psychology behind every discussion, which I find extremely interesting.

2. How did you become a board member? Can you please briefly tell the story?

Since I had been an elected member of the board of the union for the past two years it was only a matter of time that I would also join the board of directors at AB Electrolux. Also I have experience from other boards which made my case for joining this board of directors.

3. How do you structure your work days from waking up to going to sleep?

Normally I wake up at 5.45 am, go for a run/walk or do a strength training session for 30-45 minutes, shower and wake the rest of my tribe (my husband and our 5 year old son). Breakfast is served no later than 7.15 before we head off to pre school and work around 8.

I'm very structured and like my routines, plus I'm a morning person so I try to get the most out of my days before lunch.

Now during covid-19 pandemic, working from home-times, I normally go for a walk in the woods right behind our house after I drop our son off at pre school, just to load up those good nature vibes before my work day starts around 8.30/9.

Normally I have meetings during the days everyday although I try to keep them at a minimum on specific days or not too many or not too long. Meetings without an agenda or a purpose are my worst enemy :)

I try to adapt a structure way of working as I will shut down my emails and notifications during specific hours if I need to produce/write/read. I will check my emails in the morning, prioritize them and only answer the most urgent ones right away. The other ones I will save for post lunch hours.

Once my day at work is done I will pick our son at pre-school. My husband and I have divided the days where we pick up and drop off our son equally between us. We try to cook together alt least twice per week, which can a bit tricky of you have a 5 year old with a very strong opinion about what to or not to eat. We eat together around 6 pm. Usually we play something after dinner, like chess, othello or cards before my husband almost always prepares our son for bed. I journal and get myself updated on social media and when he is finished around 8 pm we normally catch up on things and watch something together before we go to bead at 10 pm.

4. What's the most recent significant leadership lesson you've learned?

Leadership is harder than you think and the best leaders are constant learners. The ability to connect the dots between people and ideas, where others see no possible connection is key. Leaders that stay on top of changes do so by being receptive and able to learn and leadership should be all about enabling learning.

5. What are some of the keys to doing governance well in a organisation?

Having effective board (s) different levels within the organization, transparency around responsibilities and roles, accountability with an to stakeholders, having a sustainable and long term perspective on business practices.

6. How do you differentiate between the role of board member and the roles of CEO or executive team member of a organisation?

The board member role is more long term perspective and strategic while CEO and executive team roles are implementing the strategy and responsible for the day-to-day operations.

7. What is one meaningful story that comes to mind from your time as a board member so far?

I don't have one story yet but what I can acknowledge so far is that no matter setting we are all human and we have different perspectives. The most important thing is to listen and be curious about other people's perspectives because you might learn something from them.

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