7 Questions with Amy Silva
Name: Amy Silva
Current title: Owner, Lead Strategist
Current organisation: Amy Silva Digital
I am a veteran of the United States Army and a former registered nurse. I met and fell in love with my husband who is a firefighter for our city while going through nursing school. We now have a little girl who is the center of our world! I started my digital marketing agency so that I could have more control over my life and how I spend my time. I chose digital marketing because it is a perfect arena to combine my joy of creativity with my love of analytics and science.
I have immensely enjoyed helping other entrepreneurs develop strategies that grow their businesses and achieve their dreams.
1. What have you found most challenging as an Entrepreneur?
The hardest part of being an entrepreneur for me was altering my mindset from that of an employee to that of a business owner. Being an entrepreneur means you must accept responsibility for everything that takes place in your business and in your life. Both the good and the bad are always tied back to you and are your responsibility. When you can take ownership of that, amazing things start to happen!
2. How did you become an Entrepreneur? Can you please briefly tell the story?
Being a RN isn't exactly a walk in the park, mix in a major plot twist in the form of a global pandemic and it became a nightmare. Our nation's healthcare system is broken, it has been for a long time, and the pandemic highlighted major areas where reform needs to take place. Normally, I am a roll your sleeves up and get it done kind of girl, but after having my daughter my entire perspective on life has changed. Family is the number one most important thing in my life. I don't want to spend my time giving everything I have mentally, physically, and emotionally to a system that only wants more and more of my time for drastically underwhelming compensation. So I began a long process of research into options that would allow me to make my own schedule, ultimately I landed with digital marketing because I honestly enjoy it. It is like a puzzle you have to first create and then solve, so much fun!
3. How do you structure your work days from waking up to going to sleep?
I try to keep my work days as fluid as possible, after all I am not just an entrepreneur, I am a mompreneur!
The whole reason I started my business was so I could create my own schedule. The only hard times I create are meetings with my clients. Everything else gets done when it gets done, sometimes that is 5 in the morning and sometimes it isn't until 10 at night. I really am loving that part of it. It takes all the pressure off of feeling like I am not being productive enough in a certain time frame and allows me to be present for my family in a way I never dreamed possible.
4. What's the most recent significant leadership lesson you've learned?
There are SOOOOOOO many! I love consuming content from entrepreneurs like Gary Vaynerchuk. I have always been a lead by example person but I am learning how to implement that into my business and into my life now. I love that Gary Vee speaks to being curious about things instead of automatically saying no. Implementing that to everyone I work with has opened up a whole new world for me and allowed me to explore things I might have never attempted before.
5. What's one book that has had a profound impact on your leadership so far? Can you please briefly tell the story of how that book impacted your leadership?
I really enjoyed The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever by Michael Bungay Stainer. This book is all about learning to ask the right questions to develop your leadership teams instead of just offering up advice. The method in the book is practical and simple which makes it easy to follow and begin implementing in your everyday life. I ask myself the 7 questions almost on a daily basis and use them as a guide in my own life both in business and outside of it to help me move through life more effectively and efficiently.
6. How do you build leadership capacity in your Organisation?
I don't have a one size fits all answer for this but it starts with recognizing the potential for leadership in others. If a person has the drive and curiosity to learn the next level I will do what I can to coach them or get them in front of the right people to be coached.
7. What is one meaningful story that comes to mind from your time as an Entrepreneur so far?
I never dreamed that entrepreneurship would teach me more about myself than anything else. I have learned a lot about opening a business, making it run, connecting with clients, ect ect. But the personal development that has taken place on this journey is by far the most valuable aspect. I am ever evolving and striving to be better not just for those around me, but for myself as well and that has been incredibly impactful.