top of page
Jonno circle (1).png

Thank you to the 1,400 leaders who’ve generously done the 7 questions!
I hope reading

7 Questions with Ali Asif

helps you in your leadership.



Jonno White

7 Questions with Ali Asif

Name: Ali Asif

Current title: Head of Marketing

Current organisation: B. Braun Pakistan Pvt (Ltd)

Married with 3 kids. A degree in MBA - Marketing. With sales & marketing experience over 24 years. An author in progress for human behaviors & Leaderships. A follower of punctuality & discipline in life. A believer of CHANGE....

7 Questions with Ali Asif


1. What have you found most challenging as a CEO or executive of a large enterprise?

The most challenging thing found in recent years was the element of CHANGE, not only in the individual capacities but CHANGE in almost all the aspects of organizations. Times are changing, people are changing, their attitudes & behaviors are changing, cultures are changing, policies are changing, selling & marketing are changing, customers are changing, businesses are changing- the challenge is the CHANGE in our paradigms and how to take everyone onboard for this continued CHANGE ride.

2. How did you become a CEO or executive of a large enterprise? Can you please briefly tell the story?

Though journey is never easy & as per expectations. There are always pitfalls of time & luck. You have to have patience & temperament. When the plan is failing it means revisit the plan- come back strong. Make right choices, win people & make teams. The more you go up the more vulnerable you are to others & mistakes. Don't quit. It's the perfect way to move forward.

3. How do you structure your work days from waking up to going to sleep?

Passion leads the way for morning rituals. 40 minutes walk helps you to feel blessed & healthy - to think & realign the day. First half of the day is used for approvals, emails & meetings.
The 2nd half is used for Analysis & important phone calls. Evenings 1-2 hours are family time till dinner. Book reading is a must before sleep.
Weekends 3-4 hours are compulsory to work upon the books I am writing to share my experiences & point of view for upcoming managers & people who want to understand another perspective of human behavior & leadership.

4. What's the most recent significant leadership lesson you've learned?

The recent Leadership lesson we have learnt specially in time of COVID19 that be ready for unforeseen & to react as early as possible. Key of success is how well you can adapt and switch to the right strategy.

5. What's one book that has had a profound impact on your leadership so far? Can you please briefly tell the story of how that book impacted your leadership?

My little take on CHANGE is keep things simple. The simpler you are the simple it's to adapt & change.
"Who Move my Cheese " was the first turn around book a decade earlier in which I realize how important the paradigm shift is. If you can see alternatives & take initiative, You are the leader !!!!. Once you have solutions due to Paradigm shift skill, People will consider your leadership. People usually follow positive people in life and are positive are those who have solutions.

6. How do you build leadership capacity in a large enterprise?

The basics are to train, develop & groom people for the tasks. Involve them, Delegate them with full zeal & responsibility. Clear them how integral people are for success.
Leaders make leaders. Simple !!!!

7. What is one meaningful story that comes to mind from your time as a CEO or executive of a large enterprise so far?

The most important thing is to learn & understand Humans. Humans are made up of emotions. Deal their emotions.
Put the right person in the right place- no nepotism/favoritism at all.

bottom of page