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Thank you to the 1,400 leaders who’ve generously done the 7 questions!
I hope reading

7 Questions with Annalisa Camarillo

helps you in your leadership.



Jonno White

7 Questions with Annalisa Camarillo

Name: Annalisa Camarillo

Current title: CMO

Current organisation: Avo Automation

20 years sales and marketing experience leading teams for Enterprise companies and startups. Specialties include demand generation, website design, sales enablement and digital marketing.

7 Questions with Annalisa Camarillo


1. What have you found most challenging as a CEO or executive of a large enterprise?

Most Challenging: beating status quo with the best human experiences driven by the best marketing technology.

2. How did you become a CEO or executive of a large enterprise? Can you please briefly tell the story?

A culmination of business, psychology and marketing experience gave me a unique ability to lead competitive teams that beat results. My ability to help people unite and grow differentiated me for executive positions. My acute ability to interpret data and use results to make better decisions got me into the C-suite.

3. How do you structure your work days from waking up to going to sleep?

Business priorities first. status of big rocks next. Important follow ups with peers, partners, my team. After hours is focused on growth areas.

4. What's the most recent significant leadership lesson you've learned?

Be compassionate. Help your team be the best version of themselves not a version of you. The sooner we embrace that, the faster we can differentiate on the unique qualities of our people.

5. What's one book that has had a profound impact on your leadership so far? Can you please briefly tell the story of how that book impacted your leadership?

Create the future by Jeremy Gutsche. My story starts with a conference called future festival in Canada led by Jeremy’s team at trend hunter. I learned the principles of disruptive trends and how to spot them and design them. This framework was outlined in the book called Create the future. I’ve since taught my teams the basics and led a workshop with the executive team to think about our near future.

6. How do you build leadership capacity in a large enterprise?

We put it into practice through our performance appraisal process and team challenges we offer every quarter. We also invest in leadership growth through training and experience opportunities.

7. What is one meaningful story that comes to mind from your time as a CEO or executive of a large enterprise so far?

Being able to achieve massive scale with a small but mighty team through marketing automation. Reaching the first closed deal within months of implementing our first end to end lead generation automated engine. A combination of the right people with the best technology is game changer.

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