7 Questions with Dawn Jordan Jones
Name: Dawn Jordan Jones
Current title: CEO
Current organisation: 29Eleven Media LLC
30+ year veteran of sales and marketing who designs growth strategies for businesses and ministries to help them market their truth and attract the people they are called to serve through branding, web & graphic design and social media management.
1. What have you found most challenging as a CEO or executive of a large enterprise?
The most challenging thing is to make sure that I'm on top of emerging trends in my industry. So much changes with the number of social media platforms that it's essential to be engaged in consistent learning in order to assist my clients.
2. How did you become a CEO or executive of a large enterprise? Can you please briefly tell the story?
I have always been the person that people give things to me (flyers, PowerPoints, websites) and ask me to make it better. After a few years of that and serving on boards as the marketing director, I decided to start my own business to put that expertise to work for others.
3. How do you structure your work days from waking up to going to sleep?
I begin my day at 5:30am with devotional time, exercise, a protein shake and a cup of coffee. My appointments typically start around 9am and run until 7pm in the evening. At the end of the day, I prepare my 'to do' list for the next day, review my accomplishments for the day and follow up on any necessary emails or proposals. I typically end my day with reading and watching a little bit of mindless TV (nothing that causes any deep thought, but pure enjoyment) and then go to sleep around 11pm unless I'm working on a design project (which can sometimes take me into 1 or 2am).
4. What's the most recent significant leadership lesson you've learned?
I have learned to make sure that you have a mentor who is 3-5 levels ahead of where you are so you have someone who can show you how to get to the next level.
5. What's one book that has had a profound impact on your leadership so far? Can you please briefly tell the story of how that book impacted your leadership?
The one book that has impacted my leadership is Blue Ocean Strategies by Chan Kim and Renée Mauborgne. This book helped me to look at unique ways to launch ideas into the marketplace so they will have the biggest impact and not have to be concerned about competition. Ideas are a dime a dozen, but positioning that idea so that you aren't doing the exact same thing that everyone else is more of a challenge.
6. How do you build leadership capacity in a large enterprise?
While we aren't a 'large' enterprise yet, I've been a part of several and you build capacity by allowing your team to take part in the decision making process and giving them opportunities to lead. By giving them these opportunities, you empower them and allow them to grow.
7. What is one meaningful story that comes to mind from your time as a CEO or executive of a large enterprise so far?
I was recently a part of a leadership coaching program where I was challenged to overcome things that were blocking my personal and professional success. One weekend we were tasked to overcome our fears. We watched a video by Will Smith sharing his experience of his first skydiving experience where Will stated that God has the best things for us on the other side of fear. That weekend we confront our fears and I realized that the nervousness I have in the pit of my stomach when confronted with something that 'scares' me goes away with a forward action step. No matter what scares you, move forward one step and allow God to do the rest. He's just waiting on you to allow Him to show you His best.