top of page
Jonno circle (1).png

Thank you to the 1,400 leaders who’ve generously done the 7 questions!
I hope reading

7 Questions with Kevin L McCrudden

helps you in your leadership.



Jonno White

7 Questions with Kevin L McCrudden

Name: Kevin L. McCrudden

Current title: CEO & President

Current Organisation: Motivate America, Inc.

Kevin L. McCrudden
International Author & Speaker
President of Motivate America, Inc.
Founder of National Motivation & Inspiration Day©
Creator of The American Motivation Awards®
Publisher of Soccer Long Island Magazine; and
Founder of The Long Island Soccer Player Hall of Fame
Owner of the “Simple Goals APP”

Mr. McCrudden is an international author, speaker and the only motivational and leadership speaker in American history to ever have a day of recognition passed by The United States Congress and New York State. He is the founder of National Motivation & Inspiration Day®, which was passed by The United States Congress after the tragic events of 9/11/2001. January 2nd is acknowledged as National Motivation & Inspiration Day® and, in New York State, January is Motivation & Inspiration Month® !

McCrudden studied soccer, Political Science and Journalism/Communication in college. He became a professional / semi-professional soccer player. Has worked in Government and politics and has been a candidate for political office. And has written eight (8) books, been on national and international TV and has hosted his own Podcast, radio and TV shows. He was also publisher of his own soccer magazine and created the Long Island Soccer Player Hall of Fame.

He is currently a National Keynote Speaker, Business Consultant and Guest Lecturer at Amity Education Group, as well as an Entrepreneur and Executive Coach and “Millennial Mentor.”

Kevin’s media career actually started at 12 years old, when he became a newspaper delivery boy for his hometown newspaper, Newsday. In his media career, he has worked with representatives from over 2,000 newspapers and media companies all across North America where he conducted management, leadership and sales training programs. He established three (3) separate University Programs for Fortune 500 newspaper companies and created one of the first “Media Convergence Models” in America in 1998.

His book, “Who Are You? Become the Very Best You That You Can Be” introduces the most significant addition to Maslow's Hierarchy of Needs in 60 years and his 7 audiobooks have sold in over 30 countries around the world.

Kevin has appeared on Fox News, Fox & friends and ABC News in New York, as well as international radio and TV programs, in addition to being a TV and Radio Host.

He speaks on topics of Motivation, Inspiration, Management, Leadership, Emotional Intelligence, Sales, Sports, Soccer and maximizing performance to corporations, universities, students and athletes.

7 Questions with Kevin L McCrudden


1. What have you found most challenging as a CEO or executive of a large enterprise?

There are many challenges in running a large organization, especially during COVID.
While Motivate America is not a "large enterprise," I have worked with CEO's from large companies in an executive coaching capacity.
Outside of their own insecurities and second guessing, managing and empowering their "C Suite" of executives and holding people accountable for performance are the most frequent challenges.

2. How did you become a CEO or executive of a large enterprise? Can you please briefly tell the story?

Again. Motivate America is NOT a large enterprise, but as an Executive Coach, I have worked with CEO's of large enterprises.
With 8 books on personal and professional development and my many appearances on national TV and radio, I have had many CEOs and executives reach out for assistance and coaching.

3. How do you structure your work days from waking up to going to sleep?

My day begins with prayer and meditation. I believe that being centered and grounded before getting started. Give Thanks... An Attitude of Gratitude!

I am not a morning workout guy, but many of the CEO's and Executives I work with like to get to the gym or workout first thing in the morning to start their day. (I am an afternoon workout guy.)
Reviewing yesterday's "To Do List" to determine if there is anything that needs to be addressed immediately or is outstanding.
Review emails and determine if there are any other "emergencies" or red flags that need to be addressed. Separate them out into "Do it," "Delegate it," "Delay it" or "Delete it." This enables me to get the day started, typically with an immediate action plan.

Sales Team meetings first thing in the morning should be done in :30 minutes with everyone standing! No sitting around. "Be bright, Be brief and Be gone!" Get to the point and get out and start selling.

Scheduled meetings / Zoom Sessions etc. or travel.
In field coaching / mentoring with managers and salespeople.
Daily review of performance and numbers.
Lunch meetings, either with staff members or association outings.
Complete any outstanding items.
Review delegation and follow up. To Do's

Finalize any afternoon calls / meetings / Zooms

Delegate any additional work with the C team and review outstanding items.

Prepare for tomorrow. Review Calendar, To Do's and delegations...

3 days a week, put in a work out...

Home for dinner by 6:30 / 7:00 whenever possible.

Dinner / Family time - limit evening meetings and outside dinners to 2 times a week.

Review tomorrow's schedule, Read before bed...

Pray / Meditate - Give thanks - Attitude of Gratitude.

Try to get 7 hours of sleep a night.

4. What's the most recent significant leadership lesson you've learned?

People perform differently when left to their own devices.
COVID and remote working has allowed some people to excel, while others are easily distracted and seem to have a lot of excuses.
Managing performance differently, and having an elevated sense of "Emotional Intelligence" and empathy for those that are "underperforming" and managing them to become more "self aware" to increase performance.

5. What's one book that has had a profound impact on your leadership so far? Can you please briefly tell the story of how that book impacted your leadership?

Besides my own books, LOL -
HBC's Management Essentials - Toolkit. It provides guidance and reinforcement for the management system I created and utilize...daily.

6. How do you build leadership capacity in a large enterprise?

Ongoing Management and Leadership Development.
A positive culture.
Catch people doing the right things and provide positive reinforcement.

7. What is one meaningful story that comes to mind from your time as a CEO or executive of a large enterprise so far?

Too long...

bottom of page