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Thank you to the 1,400 leaders who’ve generously done the 7 questions!
I hope reading

7 Questions with Kristen Judd

helps you in your leadership.



Jonno White

7 Questions with Kristen Judd

Name: Kristen Judd

Current title: Executive Vice President

Current organisation: Five Rings Financial

Kristen has a degree in Accounting and Finance from Fort Lewis College and has returned back to financial services after spending some time in corporate America and owning a couple of small businesses. She can relate to just about everyone’s situation because she has experienced it. One of the biggest reasons why she came back to financial services was finding a company that focuses on the education of money for individuals, families, and business owners. She is passionate about what she does and enjoys giving people the opportunity to leave their financial strife behind and move forward with a plan they can believe in and can grow with. She is a dynamic and sought-after speaker for educational workshops and seminars. She has found her home and loves being able to be of service whether it is her clients, fellow agents, or any of her team members. She is the host of Wine, Women and Wealth in the Westminster area and has been giving back to that community for 6 years now. In 2017, she published her first book, “Own Your Future.” It is the actual steps she used to catapult her business and career with Five Rings Financial. It teaches you to trick your brain into achieving crazy big goals with ease and joy. And 2 years ago, she became a contributing author of Wine, Women & Wealth.

7 Questions with Kristen Judd


1. What have you found most challenging as a CEO or executive of a large enterprise?

It usually boils down to the people aspect. How do you best support them? How do you motivate them? How do you give them enough room to grow while not leaving them feeling forgotten?

2. How did you become a CEO or executive of a large enterprise? Can you please briefly tell the story?

For our company, we have a more entrepreneurial way of doing things. I actually earned this title but building the business and doing the work. It took me just under 3 years to earn that title.

3. How do you structure your work days from waking up to going to sleep?

Every year seems to be an evolution of my schedule. I have some pretty big goals for this year, but I also have a more central focus on my health.
630a - wake up
645a – meditate
730a - personal development (
800a – workout
830a - get ready for the day
930a - ready for appts/clients/agents
Depending on the day - I may have events or appts until about 730-830p

4. What's the most recent significant leadership lesson you've learned?

I think it is really about letting people tell me when they are ready. No pushing, no urging, no expectation, but always leading by example.

5. What's one book that has had a profound impact on your leadership so far? Can you please briefly tell the story of how that book impacted your leadership?

The Power of Positive Leadership - Jon Gordon - I like a lot of his books.

6. How do you build leadership capacity in a large enterprise?

The idea is to build more leaders within the organization. Not everyone is going to want to lead. Patience is one of the biggest skills I've had to develop over the years. It takes time to grow as a leader - I don't really think it ever stops.

7. What is one meaningful story that comes to mind from your time as a CEO or executive of a large enterprise so far?

Whether we work for a company or for ourselves and lead a team, you are going to find there are things that you just don't like to do. But we do them anyway. It is those moments when you see the people you are mentoring learn a new skill or gain more confidence - that you just fall in love with what you do. We are all here to make a difference in the world. And sometimes that is when we make it possible for another human to shine their light.

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