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Thank you to the 1,400 leaders who’ve generously done the 7 questions!
I hope reading

7 Questions with Massimo Biancone

helps you in your leadership.



Jonno White

7 Questions with Massimo Biancone

Name: Massimo Biancone

Current title: Designer and CEO

Current organisation: Firmato Biancone S.r.l.

I am a designer with over 20 years of experience. I consider myself a pen manual worker.

7 Questions with Massimo Biancone


1. What have you found most challenging as a CEO or executive of a large enterprise?

Meet new people every day. Customers where each has its own story.

2. How did you become a CEO or executive of a large enterprise? Can you please briefly tell the story?

Even as a boy I had clear ideas: that of not looking for a job but giving it. I have been the owner / CEO of several companies and the common denominator thread has always been the same: putting the customer and all those who work in the company at the center of attention. The customer is the one who pays us the salary, which allows us to innovate and improve, while the collaborators are those who allow us to accept and overcome challenges.

3. How do you structure your work days from waking up to going to sleep?

My typical day consists of:
05:00 am - 13:00 pm work
13:00 pm - 14:00 pm lunch and family break
14:00 pm - 15:30 pm gym
16:00 pm - 18:00 pm work
18:00 pm - 19:00 pm reading
19:00 pm - 21:00 pm dinner and family
21:00 pm - 23:00 pm work
Obviously all this undergoes variations depending on the commitments!

4. What's the most recent significant leadership lesson you've learned?

Ethics is altruism. Ethics is responsibility in acting, to build a better world for us and future generations.

5. What's one book that has had a profound impact on your leadership so far? Can you please briefly tell the story of how that book impacted your leadership?

I read a lot, about three books a month.
Many have left a mark on me. If I have to say that there is a book in particular I would not know, but I can certainly say that the biographical ones - which among other things I love - (Giovanni Agnelli, Steve Jobs, Adriano Olivetti, Enzo Ferrari) are the ones that have taught me the foresight, at the falling and knowing how to get up, always doing better in favor of others and not just for oneself.

6. How do you build leadership capacity in a large enterprise?

Leadership, in my opinion, is not made but born into it. If you don't have passion, perseverance, constancy, optimism and, above all, respect for others in your DNA, you will hardly be a good leader. Leadership, therefore, are those basic characteristics that must be exercised in a person. After that, day after day, by stretching those characteristics, you become better and better. But I repeat: in my opinion one is born there.

7. What is one meaningful story that comes to mind from your time as a CEO or executive of a large enterprise so far?

In over twenty years I have seen so many. Perhaps the one that most touched me and made it available to me - with the company I was driving at that time (a company linked to the world of drones) - for free to support the Lombardy Fire Brigade in aero survey a few hours after the disaster of the Central Italy in 2016.

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