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Thank you to the 1,400 leaders who’ve generously done the 7 questions!
I hope reading

7 Questions with Matthew Kennedy

helps you in your leadership.



Jonno White

7 Questions with Matthew Kennedy

Name: Matthew Kennedy

Current title: CEO

Current organisation: Blaze Promotions

7 Questions with Matthew Kennedy


1. What have you found most challenging as a CEO or executive of a large enterprise?

My biggest challenge has been getting people to set their own goals.

2. How did you become a CEO or executive of a large enterprise? Can you please briefly tell the story?

I watched a YouTube video called ‘10 books every man should read’, read like 6 of them, and then things began to fall into place.

3. How do you structure your work days from waking up to going to sleep?

I start my day with spiritual practice. Then I have breakfast, jump of a conference call, jump into some coaching, then I’ll have some 1 to 1’s with my guys to how their day went. Then I wind down, read, and go to sleep.

4. What's the most recent significant leadership lesson you've learned?

Your team will do 150% of the bad things you do and 75% of the good things you do. So you’d better only do good things.

5. What's one book that has had a profound impact on your leadership so far? Can you please briefly tell the story of how that book impacted your leadership?

One of the first business books I read, ‘How to Win Friends and Influence People’, by Dale Carnegie. It taught me to focus on other people and be genuinely curious in their lives and their passions. It helps me take away my concept of self from every situation, so I can just focus on solutions.

6. How do you build leadership capacity in a large enterprise?

Recruit. The key to developing great leaders is to be a great leader. If you’re a great example of a leader, and people in your enterprise don’t become great leaders, then they’re simply the wrong people.

7. What is one meaningful story that comes to mind from your time as a CEO or executive of a large enterprise so far?

Once we all played a game in the office called bang bang. It was fun and interactive. Created a feel good vibe.

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