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Thank you to the 1,400 leaders who’ve generously done the 7 questions!
I hope reading

7 Questions with Mikki Moore

helps you in your leadership.



Jonno White

7 Questions with Mikki Moore

Name: Mikki Moore

Current title: Vice President of Sales

Current organisation: d'aprile properties

Mikki is dedicated to fostering a community of growth, for individual agents and the company as a whole. Her mastery of d’aprile properties unique, innovative and proprietary “Dashboard” technology has allowed her to successfully recruit and develop agents of all expertise and experience levels, and expand the organization’s rental, relocation, and referral business across the U.S. Her leadership and influence, as well as her keen sales and marketing acumen, will spearhead the company’s vision for years to come. I want you to ask yourself: “Who am I today, and where do I want to be tomorrow?
Where do I fit in this industry? ” ________________________________________________________________
Top Producing Luxury Property Agent | Trainer with a history of consistent, high volume production working in the real estate industry.
Skilled in Negotiation, Sales, Buyer Representation, Home Design and Seller Representation.
Women in Real Estate- 2020
Ninja Selling System 2009-present
Member of International Women’s Association 2020,2018 2017, 2016
Luxury Real Estate Sales Career Production over $100M

7 Questions with Mikki Moore


1. What have you found most challenging as a CEO or executive of a large enterprise?

The most challenging aspect of the position is being able to ensure clear communication between the departments in the company throughout the lifetime of a long project.

2. How did you become a CEO or executive of a large enterprise? Can you please briefly tell the story?

Entering the real estate business in 2008, Mikki quickly established herself as a major player in the Wisconsin lakefront luxury market, building a portfolio of more than $30 million in annual sales over a short period of time. A long-standing Top Producer in the Lake Geneva area, her mastery of managing client expectations, as well as her unique ability to create predictable outcomes in decidedly unpredictable markets, cemented her reputation as one of the premiere agents in the state of Wisconsin.
Her professional passion is fueled by an innate desire to coach and mentor her fellow agents. She believes lifelong coaching is essential for continuity, consistency, and success in any agent’s career. “Prolonged achievement in residential real estate isn’t about sales figures or annual awards. It lies in a professional’s complete understanding of the business of being an agent, and the resilience necessary to develop and grow within an ever-changing industry.”

3. How do you structure your work days from waking up to going to sleep?

I structure every day based on my business coaching that I have been dedicated to since 2008 through Ninja Selling. The daily routines are set and create a solid foundation for me to build and scale my career and creative ideas.

4. What's the most recent significant leadership lesson you've learned?

The most significant leadership lesson I have learned recently is to keep things simple and to the point. Creating clarity and leading with compassion is my daily conscious goal.

5. What's one book that has had a profound impact on your leadership so far? Can you please briefly tell the story of how that book impacted your leadership?

Atomic Habits by James Clear - This book was incredibly helpful to keep my focus, break down habits that I didn't realize that I was creating, and find a way to redirect. The biggest lesson that I have learned this far is that I am learning every day and that most of what I need to redirect or help others redirect are learned behaviors.

6. How do you build leadership capacity in a large enterprise?

Leading by example. I feel very passionate about this. Do as I say is not leading and do I "kind of feel like I have to and check the box' isn't either. I feel that a strong team is mandatory and the team is deliberately built based on the trust of each person in their skill set. I am very fortunate and honored to be a part of a team that is made up of the most committed, compassionate, dedicated, and authentically striving to the same goal.

7. What is one meaningful story that comes to mind from your time as a CEO or executive of a large enterprise so far?

The most meaningful story thus far came on a hard day of self-growth. I had the opportunity to witness the true behavior of a leader in action when there was a misunderstanding and break down in a process of identification that there was truly a lack thereof. Within 24 hours, the exact same thing happened in a different part of the company, and because of the situation the day prior and in the company of a true leader, I learned so much about not only the integrity of my colleague but a way to empower and lead by example with a process and save the feelings of the people involved.

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