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Thank you to the 1,400 leaders who’ve generously done the 7 questions!
I hope reading

7 Questions with Rodolfo Magalhães

helps you in your leadership.



Jonno White

7 Questions with Rodolfo Magalhães

Name: Rodolfo Magalhães

Current title: CEO

Current organisation: VIP Dental Clinics (China) / Coife Odonto Franchising (Brazil)

Environmental Engineer, Franchisor of dental clinics, post graduate in Franchise Management from FIA Business School, Postgraduate in Finance from PUC-RS.
Founder and investor in dentaltechs.

7 Questions with Rodolfo Magalhães


1. What have you found most challenging as a CEO or executive of a large enterprise?

People and talent management will always be a great challenge. People change and evolve, and processes in this area need to keep pace with that evolution.

2. How did you become a CEO or executive of a large enterprise? Can you please briefly tell the story?

My family already had a good background in the dental field. The foundation of the franchise network and the beginning of my leadership in the business came from a lot of involvement in the operation, creativity to improve and update processes, and courage to attract new business within the network.
Today our network is present in almost every state in Brazil, and in the last 12 years I had the pleasure of having known each of these places up close.

3. How do you structure your work days from waking up to going to sleep?

I use WorkOS tools, E-mails, online meetings, and face-to-face meetings.

4. What's the most recent significant leadership lesson you've learned?

During this pandemic, I believe the vast majority of businesses went through turbulent times. The lesson learned is to keep working no matter the problem, only work and commitment will win this moment.

5. What's one book that has had a profound impact on your leadership so far? Can you please briefly tell the story of how that book impacted your leadership?

"Convince them in 90 seconds or less". It's a simple and objective book about people. To be a good leader, understanding how to deal with them is fundamental. I recommend it!

6. How do you build leadership capacity in a large enterprise?

Always have values ​​aligned and always set a good example for the team members, as they are the leaders of the rest of the team. And of course, investment in training

7. What is one meaningful story that comes to mind from your time as a CEO or executive of a large enterprise so far?

The story I live today! I accepted the challenge of expanding into the Asian market and opened our operations in China last year. Affected by the pandemic, we went through great challenges, and even so I managed to overcome them and have a surplus operation in a few months. Today I continue to live in China, as the borders are closed and I am still able to bring in more professionals, and I need to stay until the borders are released, to ensure the success of the operation.

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