7 Questions with Roy Villenas
Name: Roy Villenas
Current title: Executive Vice President
Current organisation: Racom Business
I am expert in recognizing market trends in their early stages, building teams to explore the opportunity and creating go to market strategies to build profitable revenue streams.
1. What have you found most challenging as a CEO or executive of a large enterprise?
I would say knowing when to pull out of an opportunity even when it seems great upfront. In your career you will be presented with many business ventures and strategies to help grow your overall business. You have to run every scenario good or bad very fast to determine if it's worth our time or not.
2. How did you become a CEO or executive of a large enterprise? Can you please briefly tell the story?
In junior high school I would take cell phones and buy a prepaid card so I could sell it to my friends. In high school I moved on to buying broken cell phones for a few dollars and replacing the parts so I could resell it to make a profit 1,000% greater. So, at a very young age I was in technology and understood how to position a product if there is a demand. In Corporate America I studied while working for a technology company and their weaknesses and strengths. One thing I realized is that to move up the ladder it is WHO you know not WHAT you know. I saw many individuals with great work ethics stay in the same position for years. When you work for a technology company you are limited to only providing clients a selection of products. We took the idea to be able to provide our clients options with over 100 carriers from telecom to managed IT services throughout the world and no cost for consulting. That is when Racom Business was born.
3. How do you structure your work days from waking up to going to sleep?
It depends on what project I am working on.
Marketing strategies, Management strategies, Business development ideas and research is all done after business hours every day
Client meetings, Implementing from the nights before research, Sales meetings, Training, Marketing launches Interviewing all done during business hours.
4. What's the most recent significant leadership lesson you've learned?
Two things I learned.
1)Hire or partner up with people that have the opposite strengths. That way when you combine strengths you become unstoppable.
2) If you are going to lead a pack of wolves make sure everyone is motivated, learning, and has goals set in place. Without that you don’t have a solid team.
5. What's one book that has had a profound impact on your leadership so far? Can you please briefly tell the story of how that book impacted your leadership?
It was an AUDIO BOOK called “Your wish is your command" It pretty much explains the law of the universe and how to understand your Frequency and vibrations. You would have to listen to it to understand it. It is too much to explain.
6. How do you build leadership capacity in a large enterprise?
Everyone has Visions and Goals . My job is to wear multi hats and work with everyone on a business and personal level.
7. What is one meaningful story that comes to mind from your time as a CEO or executive of a large enterprise so far?
Training someone with Zero experience in sales to making over $100,000 a year all from commissions.