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Thank you to the 1,400 leaders who’ve generously done the 7 questions!
I hope reading

7 Questions with Victoria Sampi

helps you in your leadership.



Jonno White

7 Questions with Victoria Sampi

Name: Victoria Sampi

Current title: Head of Design / Co founder & Director

Current organisation: BBVA in Peru / El Muro - Design School

I've worked more than 10 years in the design and execution of strategies for digital and non digital projects in different organizations, combining activities from areas such as design, research (exploration, user testing, etc.), digital marketing, and content management in coordination with a variety of stakeholders. I'm focused on people's needs and the performance of products and services created to help them solve their problems. I firmly believe that a well-defined and constant collaborative work gets more than effective results.

7 Questions with Victoria Sampi


1. What have you found most challenging as a Christian school leader?

As a founder of a Design School, one of the most challenging things I continue learning is to combine strategy and actions related to Business with those related to Learning Experience for our students. Because when your school starts growing, the complexity of decisions grows, too. And, in the same way, the expectations of our students to receive the best education.

2. How do you structure your work days from waking up to going to sleep?

From Monday to Friday, I wake up before 6 a.m., so I can review my agenda to remember all my pending meetings and tasks. Then, I read some articles or books related to my main interests (lastly, I'm very interested in business topics, and biographies of inspiring people).

After breakfast, and until 6 or 7 p.m. I work for BBVA, where I'm responsible for the Design Team. And since 7:30 p.m., I start working in my Design School, in different topics, such as Strategy, Operations, and Customer Experience, supported by our Operations team and partners. Before going to bed, I enjoy watching series or movies on streaming platforms (Netflix, mainly).

On weekends, I organize my home stuff, visit my family, and learn something new in different platforms or books (I defined some topics for this year). Also I enjoy watching movies or series, listening to music and taking a walk with my dogs.

3. What's the most recent significant leadership lesson you've learned?

Because during this year our demand has grown, it has been very important to redefine our customer experience processes, so we can make some of them automatically. This helps us to save time to answer our current and potential students. And also create a framework to develop content, so we can always provide value to our community through our channels.

4. What's one book apart from the Bible that has had a profound impact on your leadership so far? Can you please briefly tell the story of how that book impacted your leadership?

I would mention a combination of books, because they helped me in different parts of my entrepreneurship path. However, one of them I especially appreciate is " Measure what matters", by Jon Doerr. It shows how to implement the OKR system (Objectives and Key Results) for any team or organization. And it helped me to focus on what I need to do to get impactful results in specific periods of time, measuring continuously my team efforts according to our purpose.

5. How do you find and keep great Christian teachers?

We had had the opportunity to previously work with very powerful professionals in different Design disciplines. The majority of them are young leader women. So we train in facilitation skills in order to grow their potential. And now they're part of our community, not only as Design coaches, but as consultants, too.

6. What's most important as a Christian school leader for developing a culture of wellbeing in your staff and students?

The most important values which guide our culture of wellbeing are: transparency, clarity, providing feedback, and empowerment, especially to grow the potential of our female leaders (coaches and staff members).

7. What is one meaningful story that comes to mind from your time as a Christian school leader so far?

I remember when I decided to found the school. And the fear to be responsible not only of a group of students (because I teach even more time ago), but making real my own purpose, too. It was hard to look for a partner who believed in the same purpose, and to organize our personal lives and involve our families to be part of our community.

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