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7 Questions with Shikha Sharma
helps you in your leadership.
7 Questions with Shikha Sharma
Name: Shikha Sharma
Current title: Founder
Current organization: Toytoys toy library
I am Shikha Sharma, an MBA in marketing and a Delhi University graduate. I am a founder of an online toy library Toytoys. I am also the National vice president of WICCI ecommerce council.
I have experience of working with advertising agencies in client servicing and in corporates in marketing. As a mother of two kids I always struggled to keep them engaged with positive play . If i would buy a toy for my kid they would play for some days and get back to screen. Any new toy would not keep them engaged for a long time. Buying new toys and managing those toys was a problem for me. It also consumed lots of space and would add clutter in the house. I found similar problems with other parents.They lacked time, money or space and even after managing these found it difficult to keep their kids away from screen.
In order to cater all of these problems I started an online venture www.toytoys.in. A toy library where a parent can order all categories of toys, books and puzzles from the comfort of their home and thus save time, money ,space and most importantly engage their kid positively with different categories of toys.
I started my venture in 2017 with an aim to provide affordable access to a range of toys for families with children, provide access to toys and games in order to assist the children in developing skills, awareness and ensure children have the opportunity to play with age appropriate toys in order to meet their developmental milestones.
I have run my venture in Mumbai , Hyderabad and Ahmedabad. I feel happy when I see a smile on parents ‘ faces when they receive a new toy for their kid.
I have ventured into the B2B model where I have served playschools . Playschools also need toys on a regular basis.
Currently the toy library is based in Ahmedabad. We believe that children learn through play. We are a brilliant resource with hundreds of toys which can be hired by any family member. This enables access to a huge variety of toys at a lower cost.
My vision is to become a leader among the toy libraries . I want to give kids access to toys and games in order to assist them in developing skills, awareness and positive play experiences.
1. What have you found most challenging as a CEO or executive of a large enterprise?
Dealing with the uncertainty is the most challenging thing for me.
Will I be able to pull the business?
How will I arrange funds?
Analysing and understanding problems seen or unseen
How will I get a paycheck?
2. How did you become a CEO or executive of a large enterprise? Can you please briefly tell the story?
I like taking risks and one thing leads to another. I started very small with an idea. Gradually it led to where I am today. Not quitting and striving hard to get results helped me to explore more. I have worked in advertising agencies and corporations . That experience helped me a lot while starting on my own.
3. How do you structure your work days from waking up to going to sleep?
Discipline, Discipline and Discipline . Managing family and business at the same time needs discipline.
I believe not only kids we also need to keep us away from screen for sometime. I divide my time among my priorities.
4. What's the most recent significant leadership lesson you've learned?
Delegate, Train, Get Result. It is very important to be participative and understand the ground level issue.
5. What's one book that has had a profound impact on your leadership so far? Can you please briefly tell the story of how that book impacted your leadership?
I am currently reading -Lean In: Women, Work, and the Will to Lead by Sheryl Sanderson.
It is very inspiring and keeps me motivated.
6. How do you build leadership capacity in a large enterprise?
The most important thing i believe is that we need to build a culture that helps people to grow.
There is a constant need to measure and train people on a regular basis. It is also important to give feedback .
And the most important thing is to lead by example.
7. What is one meaningful story that comes to mind from your time as a CEO or executive of a large enterprise so far?
The WINGS OF FIRE , an autobiography of DR A P J ABDUL KALAM.