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Thank you to the 1,400 leaders who’ve generously done the 7 questions!
I hope reading

7 Questions with Cassie Douglas

helps you in your leadership.



Jonno White

7 Questions with Cassie Douglas

Name: Cassie Douglas

Current title: Owner

Current organisation: The Sunburnt Blogger

Accomplished and published journalist, photographer and author, Cassie has taken her skills to the next level by combining them with what she's most passionate about: Florida blogging

7 Questions with Cassie Douglas


1. What have you found most challenging as a CEO or executive of a large enterprise?

Time management!

2. How did you become a CEO or executive of a large enterprise? Can you please briefly tell the story?

I was tired of working for other people and always being afraid of what they thought of me -- so I decided I needed to make a step toward working for myself.

3. How do you structure your work days from waking up to going to sleep?

For me, it is less about schedule and more about goals. I always have goals in mind for the day that I set for myself, and once those are done then I am free to do whatever!

4. What's the most recent significant leadership lesson you've learned?

Sometimes you're better off doing things on your own!

5. What's one book that has had a profound impact on your leadership so far? Can you please briefly tell the story of how that book impacted your leadership?

Happy, by Derren Brown. It is a book about why happiness is subjective -- it helps keep me grounded and focused on what actually makes me happy.

6. How do you build leadership capacity in a large enterprise?

Positive reinforcement, friendliness, and encouragement. I think the worst thing you can do to build leadership is to micromanage.

7. What is one meaningful story that comes to mind from your time as a CEO or executive of a large enterprise so far?

I have built countless relationships through my time as a writer, helping people get their stories out there, and I think that's been the most meaningful part.

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