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Thank you to the 1,400 leaders who’ve generously done the 7 questions!
I hope reading

7 Questions with Patricia Iranzo

helps you in your leadership.



Jonno White

7 Questions with Patricia Iranzo

Name: Patricia Iranzo

Current title: Chief Marketing Officer

Current organisation: Currently Unemployed, the last organisation was Sesderma

Ability to adapt and learn quickly, very analytical and with skills to achieve a balance between the needs of the company and the client, always from ethics and common sense. Leadership skills and good team player.

7 Questions with Patricia Iranzo


1. What have you found most challenging as a CEO or executive of a large enterprise?

When you are very close to your employees, it takes a lot of effort to reestablish the hierarchical barrier.

2. How did you become a CEO or executive of a large enterprise? Can you please briefly tell the story?

Having an updated training and a good professional career helps, but without a doubt, the most important thing is the work, which in my opinion, must be accompanied by passion for what you do, humanity and humility.

3. How do you structure your work days from waking up to going to sleep?

As I am a fan of the saying, the early bird catches the worm, so I get up very early, play sports, have a good breakfast while reading the news, take a fresh shower and get to work with energy.

4. What's the most recent significant leadership lesson you've learned?

Sometimes it is not easy for a leader to work, because not everyone likes him or her or there are complicated decisions to be made. I do not know if it is a lesson learned or the philosophy that I try to apply, for me being a good person is above all and applying it at work is fundamental for me.

5. What's one book that has had a profound impact on your leadership so far? Can you please briefly tell the story of how that book impacted your leadership?

"La buena crisis" by Alex Rovira. It helped me to always be able to see the positive side of things. A crisis, in the business world, should be seen as an opportunity.

6. How do you build leadership capacity in a large enterprise?

Always by example, the boss can be made, but the leader is born a leader. The leader makes an effort, works hard and has great empathy and heart. Companies are made up of people, each with their own concerns. If you can make the job easier for a colleague, not doing so is an almost unforgivable fault.

7. What is one meaningful story that comes to mind from your time as a CEO or executive of a large enterprise so far?

On numerous occasions, the management team stayed late to plan and review some important issues. The company had a wonderful home automation system to save money and help the environment.This system means that at a certain time, the entire office area is turned off completely. We were a colleague and I, the last ones, and everything suddenly turned off, we got a huge scare, so we started screaming as if we were being attacked. It was a lot of fun, but since then, we would finish a little bit earlier.

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