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Thank you to the 1,400 leaders who’ve generously done the 7 questions!
I hope reading

7 Questions with Rajendra Deshpande

helps you in your leadership.



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7 Questions with Rajendra Deshpande

Name: Rajendra Deshpande

Current title: CEO

Current organization: Business Value India

Rajendra Deshpande, Currently CEO of Business Value India .
Is a Graduate in Pharmacy and Post Graduate in Management?
His doctoral thesis is Under Completion. This is in Social sciences at a central university.
He has More than 50K hours of experience in Business Value, Sales & Marketing. Training, Consulting.
This is widely spread across Pharmaceuticals, Healthcare, Fast-moving Consumer Goods,
Services such as Travel, Tourism, Hospitality, Aviation. He has successfully conducted 20 K
end to end Interactions in Sales, marketing, Business Value Development.

Business value Development Models - Takes a Holistic View of Your Business as well as your career.
It helps you Discover Your Business Value Pillars and Drivers. This is driving Your Business & Career.
They help in Leveraging your Business Forward. Businesses & Individuals Executives & Business Owners are able to
Plan growth with help of these Newly found Tools.
You Discover new Value-Driven Keywords for Your Business as well as your profile.
This is a unique method for advancement in the new Normal.
This unique strategic management system is developed after about 7 years of research-
by an experienced team of Management experts.
Rajendra Deshpande having more than 30 years of experience ( Approximately 50K hours Or More),
more than 20K sales and Marketing interactions in Person.
Mr. David Whipple & Rajendra Deshpande have worked together further on This.
Recently. Mr.Rajendra Deshpande ( PhD.In Process) has been Nominated For Leadership Excellence @ Harvard Square.
He is Researching In Social sciences. Wherein He has developed - a Model for SOCIAL VALUE DEVELOPMENT.
The participants of Business Value Development have Spread all across.

7 Questions with Rajendra Deshpande


1. What have you found most challenging as a CEO or executive of a large enterprise?

My journey as a CEO began 6 Years Back. A CEO has To have a role of Balancing The act and also the performance. Last two years since the Onset of the Pandemic. Deriving The Performance in Work From Home, On-Line is the Most Challenging. This has also Build Confidence in my Organizations Vision and mission, which is " Business Value development". Focusing on Business Value eases the apprehension and tension. Expanding in this situation , making others understand the concept is challenge.

2. How did you become a CEO or executive of a large enterprise? Can you please briefly tell the story?

Being innovative in approach and identifying values within builds your confidence. 20 Yrs Back after returning from my posting abroad. We Designed an innovative model for expansion which saved lots of operational costs and optimized the expenses. This was stepping stone for me to get established in the Role of CEO>

3. How do you structure your work days from waking up to going to sleep?

I start My Day at 04.00 in the morning. In the initial hours up to 08.00, I complete all my original writing work and Plan for the day. After Morning Rituals I start My Day at 10.00. with meetings. and at 12.30, after lunch, the work eases out with meetings. up to 04.30. After 07.00 in the evening Meetings from other Parts of the Continent Start. and go on up to 09.00 in the evening. At 10. Pm I return to bed.

4. What's the most recent significant leadership lesson you've learned?

" Your Value Attracts Value"- When You Find and Focus on your Business Value - It reflects in your conversations and your Communications. It impacts all your Networks around you. People see you through Perspective and value you. Important people contact you and Positive Results start flowing in and Things start falling in Line.

5. What's one book that has had a profound impact on your leadership so far? Can you please briefly tell the story of how that book impacted your leadership?

There are many Books - not One - Books about Blue ocean strategy, Philip Kotler, Peter Drucker's Managing New society all have impacted. Laws of Business value.
All these books impacted me. Laws of Business Value taught me about developing a Business Value Perspective of Holistic Thinking. Peter Drucker's Book Gave me the lesson of Managing New society. That How today's world is Governed by Social Media. Information is Flooding. So People have information and knowledge. Their decisions are knowledge-based. Philip Kotler Book teaches about H2H Marketing. Human To Human Marketing. Nowadays in the current scenario, we have to remember that Customers are Human, Vendors are Human. The concept of B2B, B2C is more of H2H. Why is this important? because when you accept that it is H2H, we understand that Humans have emotions. 70% of decisions even in this Technology era are based on emotions. These facts have impacted me. I got confident that Business Value development, which is a Holistic approach of Strategic Business is very relevant and important. This has impacted my thinking and My leadership. It has altered my perspectives, my Communications, my actions and results.

6. How do you build leadership capacity in a large enterprise?

Ask yourself and your Team- One important Question*-
Are you working IN your Business -or - ON the Business? there is Lot of Difference. this single question can Help you Build your team, Leadership.

7. What is one meaningful story that comes to mind from your time as a CEO or executive of a large enterprise so far?

Business Begins from marketing & Not big Plants or Units.
I was in an Indian Big Pharmaceutical MNC. we wanted to launch first time a molecule in India in the agrochemical market. The R& D was taking time to develop the molecule and then it would go for manufacture and then it would be launched. The CEO took the decision to straight away import it and launch it so that brand building and market starts right away, . This was a big lesson for me to learn. You don't need a big Plant or all that paraphernalia for launch, This was a smart move to learn at my early stages of experience.

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