Name: Alisha Geary
Title: Freelance Digital Copywriter (self-employed) and Chief Marketing Oficer (full-time)
Organisation: Techopolis Online Solutions KLC.
As a freelance digital copywriter, I specialize in creating content that's not just well-written but also deeply resonant with the target audience. Whether it's website content, blogs, articles, or email copy, my focus is on delivering unique, ultra-specific, and useful messages. My leadership isn't just about doing a job; it's about elevating the standards of what's possible in digital communication. By consistently driving impactful results and inspiring creativity in all my projects, I aim to be more than just a writer—I strive to be a leader in my field.
Thank you to the 2,000 leaders who’ve generously done the 7 Questions on Leadership!
I hope Alisha's answers will encourage you in your leadership journey. Enjoy!
1. What have you found most challenging as a leader?
My biggest challenge in being a leader is staying ahead of the fast-paced changes in copywriting and marketing trends. While my blindness presents an additional layer to this challenge, it has also honed my skills in adaptability and resourcefulness, key traits that I bring to my leadership approach.
2. How did you become a leader? Can you please briefly tell the story?
Realizing the limited career prospects for people with vision impairments early on, I took control of my future while still in high school. Intrigued by the world of freelance writing, I initially viewed it as a promising side venture while pursuing a degree in psychology.
However, recognizing the disconnect between my chosen field of study and my true calling, I made the strategic decision to leave college. Redirecting my focus entirely on freelance writing, I rapidly expanded my skill set beyond blogging to encompass comprehensive digital marketing strategies. Today, I stand as a self-made leader in the copywriting and marketing sectors, leveraging my unique challenges as stepping stones to success.
3. How do you structure your work days from waking up to going to sleep?
My day begins promptly at 8 AM, setting the tone with a nutritious breakfast, meditation, and a journal entry to crystallize my objectives. By 9 AM, I'm immersed in my role at Technopolis Online Solutions, where I manage all creative aspects of their marketing, ensuring brand alignment and SEO optimization. At noon, I break for lunch, recharging for an afternoon dedicated to my diverse freelance clientele, including multiple business owners requiring comprehensive marketing solutions.
My productivity typically wanes between 3 and 5 PM, making it the ideal window for administrative tasks like LinkedIn outreach and email correspondence. My evenings are reserved for personal development and relaxation, including meditation, video games (because leaders need fun too), and either reading or television. Lights out at 11 PM ensures I'm well-rested for another high-impact day ahead.
4. What's a recent leadership lesson you've learned for the first time or been reminded of?
I've recently come to appreciate the critical importance of work-life balance. I observed that extended work hours inversely impacted my productivity and efficiency, exerting a toll on both my mental and physical well-being. Recognizing these diminishing returns, I've strategically incorporated breaks and self-imposed limits to ensure that I operate at peak performance.
5. What's one book that has had a profound impact on your leadership so far? Can you please briefly tell the story of how that book impacted your leadership?
Two seminal works, "Atomic Habits" by James Clear and "How to Win Friends and Influence People," have recently fortified my leadership approach. These books have informed my client interactions and group project management, imparting the necessity of forging meaningful relationships and adhering to beneficial habits. As a result, I've cultivated a harmonious and stable work environment that is well-equipped to address challenges, conflicts, and emergencies with efficiency and poise.
6. If you could only give one piece of advice to a young leader, what would you say to them?
My single piece of advice to emerging leaders is to strategically build and leverage a professional network within your field. Dismiss the notion that peers are merely competitors out to usurp your client base; instead, view them as valuable resources for mutual growth and learning. A well-curated network not only accelerates your personal and professional development but can also catalyze unforeseen opportunities. Do not be daunted by those more successful; use these relationships to elevate your leadership trajectory.
7. What is one meaningful story that comes to mind from your time as a leader, so far?
Two years ago, I had a game-changing conversation with a successful copywriter who noticed me in online forums. We got to talking about work and clients, and when I mentioned I was struggling and feeling like an imposter, he told me I had what it takes to succeed, even with my limitations. That endorsement meant the world to me. Now, whenever I hit a rough patch, I think back to that conversation. It's a powerful reminder that other leaders believe in me, and it keeps me pushing forward.