9 Equestrian Leaders Working Across New South Wales

Sydney is the hub, but equestrian leadership across New South Wales stretches well beyond one city. The people below connect governance, coaching, judging, membership and events, from the Sydney International Equestrian Centre to clubs and pathways across the state.

Why these equestrian leaders matter.

Equestrian leadership is not one job. It is the work of making safe competition possible, listening to members, developing coaches and officials, and helping people stay connected to the sport at every level. Looking at those connected roles gives a more useful picture than a list of well known riders alone.

1. Vireena Peacock.

Chief Executive Officer, Equestrian NSW.

Vireena Peacock leads the Equestrian NSW office, supporting clubs, officials and athletes across the state. She joined Equestrian NSW in 2023 after more than thirty years in supply chain and operations leadership at Coca-Cola Amatil, Kimberly-Clark, Snackbrands and Arnott's, where she managed large factory and warehouse teams. That operational background now shapes how Equestrian NSW manages risk and supports continuous improvement across the sport.

2. Amy Eggleton.

Chair, Equestrian NSW.

Amy Eggleton is returning for a second term as Chair of Equestrian NSW, with a continued focus on listening to members and strengthening the working relationship with Equestrian Australia. She brings professional experience in finance, governance and stakeholder management, with a strong connection to regional New South Wales and the agricultural sector. An active competitor, she has ridden eventing to one star level and also enjoys dressage and showjumping while now focusing on breeding performance horses.

3. Lisa Winn.

Communications and Marketing Committee Chair, Equestrian NSW.

Lisa Winn chairs the Communications and Marketing Committee for Equestrian NSW, bringing a career built at the top of Australian corporate marketing to a volunteer sporting role. She was formerly Chief Marketing Officer for the Coca Cola Company in Australia and New Zealand, and now applies that experience to how Equestrian NSW talks with members and the wider public. She is also a keen amateur eventer and a familiar face at Pony Club.

4. Amy McGregor.

Membership and Events Coordinator, Equestrian NSW.

Amy McGregor works from the Sydney International Equestrian Centre as Membership and Events Coordinator for Equestrian NSW. She holds business and equine science qualifications and previously worked as an elite groom, experience that now supports her work across member services, information systems and major events. Her role is a reminder that strong sporting culture depends on the quiet systems work behind the scenes.

5. Sue Cunningham.

Judge Coordinator, Dressage NSW.

Sue Cunningham coordinates judges for Dressage NSW and holds FEI five star accreditation as a Para Dressage Judge, alongside National A level judging status. She is a member of the FEI Para Dressage Technical Committee and has judged at the 2018 World Equestrian Games and the 2021 Tokyo Paralympics. Her work keeps competition fair and consistent for riders across every level of the sport.

6. Rod McQueen.

Coach and Discipline Support, Equestrian NSW State Interschool Team.

Rod McQueen supports jumping, combined training and eventing competitors as Coach and Discipline Support for the Equestrian NSW State Interschool Team, with a particular focus on mentoring young riders. Before his full time move into coaching, he worked as a qualified plumber and volunteered as Safety Officer and Groundskeeper for the Central Coast Showjumping Club. That grassroots volunteering experience still shapes how he supports the next generation of competitors.

7. Helene Brassier.

Coach, competitor and club contributor.

Helene Brassier is based in Terrey Hills, Sydney, where she competes and coaches across dressage, showjumping and eventing. She contributes to club committee work alongside her coaching practice, developing practical support for riders working across more than one discipline. Her combination of competition experience and club involvement reflects the volunteer effort that keeps Sydney clubs running.

8. Nicola Rockwell.

Deputy Chair, Equestrian Australia.

Nicola Rockwell lives in the Hills District of Sydney and serves as Deputy Chair of Equestrian Australia. She is CEO of Rockwell Information Services, a software company she has led for twenty years, and has spent years on sporting committees across equestrian and baseball, helping grow participation and secure sponsorship for those clubs. She also has personal experience of the sport as a parent, with a child who competes at FEI level in dressage and eventing.

9. Professor Brad Frankum OAM.

Director, Equestrian Australia.

Professor Brad Frankum OAM sits on the Equestrian Australia Board and operates a training and competition facility in Orangeville, New South Wales. He is a Consultant Clinical Immunologist and Allergist and a former Deputy Dean of Medicine at Western Sydney University, and he previously chaired the Australian Medical Association NSW. Within the sport, he has represented Australia internationally in showjumping and served as Board Director and Chair of Equestrian NSW from 2021 to 2024.

A practical note for leaders.

The strongest sporting cultures make ownership visible. Someone looks after the system, someone supports the people inside it, and everyone can see what good participation looks like next. That is as true for a state sporting body as it is for any organisation trying to build a culture people want to stay part of.

I work with leadership teams across organisations and sporting bodies as a keynote speaker, workshop facilitator and Certified Working Genius Facilitator, helping people build practical habits for trust, communication and accountability. If your club, committee or organisation is working through a similar challenge, email jonno@consultclarity.org to ask about a written proposal.