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300 Inspiring Mobile Marketing Quotes (2023)

1. “The expansion of mobile internet consumption is an opportunity for traditional publishers and broadcasters, as much as a threat. Traditional media has invested heavily in online brand extensions, and some of them have larger audiences online than they ever had for the offline products.”


2. “Those marketers who create a full mobile experience for their consumers – with apps, optimized mobile sites, mobile loyalty programs, employing targeting like location, allowing sales on mobile devices, etc., are really experiencing the power of mobile along the purchase funnel.”


3. “We want to know what consumers are looking for, what their values are, and how can we meet their needs. It’s not just about Big Data; it’s about translating that into the truth.” – Gayle Fuguitt


4. “A lesson learned once again through ‘the school of hard knocks’ … never lose sight of your brand, its value, and its inherent need to be fed and nurtured and placed above all else! Saving your way there is a fool's errand.” — Chet Baker, SVP Corporate Development, Entrinsic Health Solutions


5. “The trend has been that mobile was winning. It’s now won.”


6. “Personalisation — it is not about first/last name. It’s about relevant content.” –


7. “People don’t buy what you do, they buy why you do it.” – Simon Sinek


8. “One way to help with this is start with a question: “What is in it for Your Potential Perfect Client?” Answer that question for them and then give them an opportunity to easily do business with you.”


9. “What if the mobile revolution is just beginning?


10. “Content Doesn’t Win. Optimized Content Wins” – Liana Evans (@storyspinner)


11. “Never forget social media is for reach but email is for revenue.” –


12. “The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come.” — Steve Jobs, Co-Founder, Apple


13. “A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” – Scott Cook


14. “The small screen real estate of the smartphone is the key marketing battleground of 2016. Ignore this fact at your peril.” – Andrew Smith, Director at Escherman


15. “I think everyone is kind of waking up, and hopefully is waking up to the fact that users want to interact however they want to interact with [the app]. They probably want to get all the different services you’ve got on all the different devices, which isn’t always possible, technically, and that’s a challenge. But ultimately, they don’t really care about your conversion rates and stuff like that. They want to be able to use it just however they use it.”


16. “Social media is not only more cost-effective than advertising, but it also offers great opportunities for innovative engagement with your customers.” – Richard Branson (@richardbranson)


17. “Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date.” – David Beebe, Founder & CEO, Storified Hospitality Group


18. “The future of mobile is the future of online. It is how people access online content now.” – David Murphy, Mobile Marketing Magazine


19. “Mobile will take center stage. People-based marketing will continue to grow as a solution to mobile’s ad-serving and tracking challenges. Cross-device tracking and measurement will follow as well, beginning to give marketers full visibility into unduplicated reach and frequency across TV, desktop and mobile.” – Jeremy Lockhorn, Vice President of Emerging Experiences and Mobile Lead at Razorfish


20. “Mobile is a dominant force with its global growth and pervasiveness. Marketers can no longer blanket their customers with information or communication.


21. “Make your customer the hero of your stories.” – Ann Handley, Chief Content Officer of MarketingProfs


22. “LinkedIn is a channel to increase, not a tool to replace, your networking efforts, and it is an excellent vehicle to facilitate some facets of your marketing and business strategies.” – Viveka vonRosen (@LinkedInExpert)


23. “When it comes to social media, your vibe attracts your tribe” – Felicia Lin (@felishalin).


24. “Businesses get blinded by the allure of a large subscription list, but unengaged subscribers aren’t just not interested in what you’re sending, they’re actually harming your deliverability.” — Meghan Keaney Anderson, VP Marketing, HubSpot


25. “A lot of brands weren’t secure in this mobile revolution that we’ve stumbled into, and the trust still isn’t there for many of them.”


26. “Think like a publisher, not a marketer.” – David Meerman Scott (@dmscott)


27. “Instead of interrupting, work on attracting.” — Dharmesh Shah, CTO & Co-Founder, HubSpot


28. “To continue winning the internet marketing game, your content has to be more than just brilliant — it has to give the people consuming that content the ability to become a better version of themselves.” — Michelle StinsonRoss, Managing Director of Marketing Operations, Apogee Results


29. “Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.” — Amrita Sahasrabudhe, VP Marketing, FastMed Urgent Care


30. “Transparency may be the most disruptive and far-reaching innovation to come out of social media.” – Paul Gillin (@pgillin)


31. “Today’s guests aren’t searching on desktops for where to go for dinner — they are walking down the street. They crave a burger, pull out their phone and search for a nearby burger joint. If you’re not maintaining your local properties, you’re not going to show up in those search results.”


32. “Trustworthy content has a balanced point of view. It asks and answers the right questions. It doesn’t love itself. It tries to inform and educate.” – Steve Farnsworth (@steveology)


33. “The mobile device has become our communications hub, our diary, our entertainment portal, our primary source of media consumption, our wallet and our gateway to real-time information tailored to our needs. The revolution is now!”


34. “Content builds relationships. Relationships are built on trust. Trust drives revenue.”–


35. “Mobile is not the future, it is the now. Meet your customers in the environment of their choice, not where it’s convenient for you.”


36. “Marketers need to build digital relationships and reputation before closing a sale.” –Chris Brogan


37. “Mobile is becoming not only the new digital hub but also the bridge to the physical world. That’s why mobile will affect more than just your digital operations – it will transform your entire business.”


38. “Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one.” —Robert Rose, Chief Strategy Officer, The Content Advisory


39. “People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.”


40. “People don't believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves.”


41. “Content is the atomic particle of all digital marketing.” – Rebecca Lieb, author, strategic advisor, columnist, keynote speaker


42. “Social media marketing is about creating content that brings your audience together as a community and inspiring authentic conversations while increasing your brand's awareness.” — Krystal Wu, Social Media Community Manager, HubSpot


43. “Social media was designed to SHARE what you’re doing and who you are, not BE what you’re doing and be who you are.” — Richie Norton, Author


44. “Social media allows big companies to act small again” – Jay Baer (@jaybaer)


45. “Content builds relationships. Relationships are built on trust. Trust drives revenue.” — Andrew Davis, Author & Keynote Speaker, Monumental Shift


46. “End-users, not technologies, shape the market. Consequently, marketers need to stay abreast not only of technological developments but also of the way people respond to them.”


47. “People interact with their phones very differently than they do with their PCs, and I think that when you design from the ground up with mobile in mind, you create a very different product than going the other way.”


48. “The future of business is social.” –


49. “Humility, gentleness, and helpfulness go so much further and open doors you cannot imagine. Think from a higher level and try to see beyond today. Some hard work and insight will bring you to paths that will reward you so highly, it’ll make the little inconvenience you incurred so worth it.” – Ann Tran (@anntran_)


50. “Content marketing is the gap between what brands produce and what consumers actually want.” — Michael Brenner, CEO, Marketing Insider Group


51. “Mobile is the enabling centrepiece of digital convergence. Mobile is the glue for all other digital industries to use when approaching convergence, but mobile is also the digital gateway for the real world to join in this global metamorphosis of human behavior.


52. “Traditional marketing talks at people. Content marketing talks with them.” –


53. “The creative process is fueled by divergent thinking — a breaking away from familiar or established ways of seeing and doing.” — The Innovator’s Toolkit, Harvard Business Essentials


54. “Let’s look at conversion rates for ad networks, exchanges, etc. Without the robust targeting that’s available, it can range from 0.1 to 5 percent optimistically for non-gaming. Gaming apps may achieve somewhere in the 2 to 10 percent range.


55. “You have to understand as a marketer that consumers are functioning in the age of efficiency.” –


56. “Sell-sell-sell sales methods simply do not work on social media.” –


57. “The secret to getting results from your social networking is to act like a member, not a marketer.” –


58. “Social media is about sociology and psychology more than technology.” – Brian Solis (@briansolis)


59. “Did you know that there are more Mobile Phone users than: -- there are automobiles on the planet? -- there are credit cards? -- there are TV’s? -- there are computers?”


60. “In my opinion, the future of mobile is the future of everything.” – Matt Galligan


61. “Currently, finding new audiences on mobile is limited to a ‘birds of a feather flock together’ approach. New models will extend the current behavioral machine learning approach to mobile, finding new brand audiences based on the web, app and place behaviors of existing audiences.” – Lauren Moores, Vice President of Strategy at Dstillery


62. “Most analogue marketing hits the wrong people, or the right people at the wrong time. Digital is more efficient and more impactful because it can hit only the right people, and only at the right time.”


63. “We need to stop interrupting what people are interested in and be what people are interested in.” — Craig Davis, Co-Founder, Sendle


64. 80%, however, would buy from that brand again. 63% would spend more with them.


65. “Does your content lead readers on a journey, or does it merely stuff them as leads into a pipeline?” –


66. “The first rule of social media is that everything changes all the time. What won’t change is the community’s desire to network.” – Kami Huyse (@kamichat)


67. “We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.” – Pierre Omidyar (@pierre)


68. “People don’t buy what you do, they buy why you do it.” –


69. “Create content that teaches.” – Neil Patel (@neilpatel)


70. “Good marketing makes the company look smart. Great marketing makes the customer feel smart.” — Joe Chernov, VP Marketing, Pendo.io


71. “What if the next mobile revolution is all about real-world and context-driven experiences — individual needs that are taken care of through mobile, making our lives easier and more seamless?”


72. “A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed.” –


73. “If content is king, then conversion is queen.” –


74. “We need to stop interrupting what people are interested in and be what people are interested in.” –


75. “We need to stop interrupting what people are interested in and be what people are interested in.” – Craig Davis, Co-founder and CMO of Sendle


76. “Our job is not to create content. Our job is to change the world of the people who consume it.” –


77. “Tell a story. Make it true. Make it compelling. And make it relevant.” –


78. “Inspiration is the most important part of our digital strategy.” — Paull Young, Charitable GIving Lead, Facebook


79. “Our head of social media is the customer.” — McDonald’s


80. “The best marketing doesn’t feel like marketing.” – Tom Fishburne


81. “Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis, author and keynote speaker


82. “Instead of starting with the channel, start with what it is that you want to communicate.”


83. “The purpose of a storyteller is not to tell you how to think, but to give you questions to think upon.” — Brandon Sanderson, Author


84. “Products are made in the factory, but brands are created in the mind.” — Walter Landor, Founder, Landor


85. “Your value doesn’t decrease based on someone’s inability to see your worth” – Ted Rubin (@tedrubin)


86. “Social media doesn’t fix anything, it just amplifies things.” – Scott Stratten (@unmarketing)


87. “The majority of internet usage will be done via a mobile device and for most people the mobile web will be their primary, if not their only, way of experiencing the internet.”


88. “In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away.” –


89. “It's not what you sell that matters as much as how you sell it!” — Brian Halligan, CEO & Co-Founder, HubSpot


90. “People will ignore or skip anything they don’t like. So brands have to start making things they love.” — Steve Pratt, Partner, Pacific Content


91. “A lot of the data that you can get from search campaigns really gives you a strong signal of what the user is looking for and what they want to find on Twitter or whatever they’re interested in at the time. I would say for discovery, definitely looking at CTRs would be a key metric I’m looking at.”


92. “The future of mobile means a more intricately connected ecosystem of applications. The “walled gardens” will be torn down and roads and bridges between apps will be constructed.


93. “Mobile is the enabling centerpiece of digital convergence. Mobile is the glue for all other digital industries to use when approaching convergence, but mobile is also the digital gateway for the real world to join in this global metamorphosis of human behavior.” – Tomi Ahonen


94. “Going viral is not an outcome; it’s a happening. Sometimes it happens; sometimes it doesn’t. Just remember, fans are vanity and sales are sanity.” — Lori R. Taylor, Founder, Rev Media Marketing


95. “If social media is the cocktail party, then email marketing is the ‘meet up for coffee’. The original 1-to-1 channel.” –


96. “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou, Civil Rights Activist & Poet


97. “Mobile is a lot closer to TV than it is to desktop.” – Mark Zuckerberg, Facebook


98. “Tech will transform from something we actively use to a more seamless integrated experience that is ‘on’ all the time.”


99. “Optimizing for local search is important, but if you aren’t optimizing for mobile, you’re going to miss out on your most important source of local traffic.”


100. “The rich and interactive experiences we have come to expect on mobile apps have created new standards and expectations for all digital media including the web. The result is websites are evolving to become more app-like in their rich functionality.” – Raj Aggarwal


101. “The brands that can connect with the client in a real way will win” –


102. “When I think of top of funnel, there’s only one KPI that I want to spend the most time on, and that’s click-to-install conversion rate. The reason I focus on that is because click-through rate is great — it signifies you have the right creative and it’s attractive. But click-to-install, why is that so important? Because I think this is the single most leveragable component of your CPI.


103. “Here’s everything you need to know about creating killer content in 3 simple words: Clear. Concise. Compelling.” –


104. “Your goal should be to own quality time in your customer’s inbox.” –


105. “Sometimes reality is too complex. Stories give it form.” — Jean Luc Godard, Director, Writer, & Editor


106. “Websites that don’t offer a mobile option are a relic of the past. To try to differentiate between the two is to ignore the fact that your audience slips between traditional and mobile seamlessly and demands the same of your marketing.” – Andy White, Social Media Director of 180LA


107. “When we are sharing stories to create bonds with other like-minded people, we want to give them social currency with the highest pass-on value we can.” – Jay Oatway (@jayoatway)


108. “Marketers who make dependability a cornerstone of their brand strategy are three times more likely to win customer trust.” (Gartner)


109. “Legendary service is one of the criteria that sets one company apart from its competitors. It’s the mark of a truly authentic company – you just can’t fake caring!” – Kim Garst (@kimgarst)


110. “Storytelling is the most powerful way to put ideas into the world today.” — Robert McKee, Author


111. “Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you, but inform your thinking about ways to WOW your online presence” – Sean Gardner (@2morrowknight)


112. “Going viral is not an outcome; it’s a happening. Sometimes it happens; sometimes it doesn’t. Just remember, fans are vanity and sales are sanity.” –


113. “In 2020… There will be a widespread belief that the World Wide Web is less important and useful than in the past and apps are the dominant factor in people’s lives.”


114. “SEO is not something you do anymore, it’s what happens when you do everything else right” –


115. “You can never go wrong by investing in communities and the human beings within them.” – Pam Moore (@pammktgnut)


116. “You can’t fool all the people, not even most of the time. And people once unfooled, talk about the experience.” –


117. “Social media is about sociology and psychology more than technology.” –


118. “The adoption rate of mobile is twice that of the internet, three times that of social media, and 10 times faster than PCs.”


119. “Customer experience better be at the top of your list when it comes to priorities in your organization. Customer experience is the new marketing.” – Steve Cannon


120. “There’s entire generations who are learning and being exposed to computing in this form… What they imagine, and what they invent, is going to define possibilities that we can’t even imagine today.”


121. “If you’re not using mobile marketing to attract new customers to your business, don’t worry- your competitors are already using it and are getting those customers instead.”


122. “Content, in all its forms, is the single most critical element of any marketing campaign.” — Rebecca Lieb, Founding Partner & Analyst, Kaleido Insights


123. “If your plans don’t include mobile, your plans are not finished.” – Wendy Clark, Coca-Cola


124. “2015 will be the year of “mobile-first.” Get it to work on mobile first and let all other platforms follow. We’ll all be sick of hearing it by the end of the year.” – John Fox, Venture Marketing


125. “Influence is NOT Popularity!” – Brian Solis (@briansolis)


126. “Mobile will ultimately be the way you provision most of your services. The way I like to put it is, the answer should always be mobile first. You should always put your best team and your best app on your mobile app.”


127. “You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.” – David Meerman Scott (@dmscott)


128. “If you take a risk and it doesn't go as planned, welcome to the club.” — Fran Hauser, Startup Investor, Advisor, & Author


129. “Going viral is not an outcome; it’s a happening. Sometimes it happens; sometimes it doesn’t. Just remember, fans are vanity and sales are sanity.” – Lori Taylor (@lorirtaylor)


130. “Many companies have forgotten they sell to actual people. Humans care about the entire experience, not just the marketing or sales or service. To really win in the modern age, you must solve for humans.” — Dharmesh Shah, CTO & Co-Founder, HubSpot


131. “Everyone starts out with nobody listening to them and nobody to listen to. How and who you add determines what Twitter will become for you.” – Laura Fitton (@pistachio)


132. “We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.” –


133. “Your mobile device quickly has become the easiest portal into your digital self.”


134. “In my opinion, the future of mobile is the future of everything.”


135. “Before you create any more ‘great content,’ figure out how you are going to market it first.” – Joe Pulizzi & Newt Barrett, Co-authors


136. “A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” — Seth Godin, Founder & CEO, Do You Zoom


137. “Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.” – Erik Qualman (@equalman)


138. “My theory is that in the age of the internet, it’s what you write, not where you write it, that matters.” –


139. “Quality content means content that is packed with clear utility and is brimming with inspiration, and it has relentless empathy for the audience.” — Ann Handley, CCO, MarketingProfs


140. “Pushing a company agenda on social media is like throwing water balloons at a porcupine.” – Erik Qualman (@equalman)


141. “Connectivity doesn’t just mean you get a lot more chances to deliver messages about customer service and pricing plans. This isn’t one-sided. It enables people to talk back.”


142. “At its very core, marketing is storytelling. The best advertising campaigns take us on an emotional journey — appealing to our wants, needs, and desires — while at the same time telling us about a product or service.” — Melinda Partin, Senior Director of Marketing & Digital Strategy, UW Medicine


143. “We still see most of our clients cramming PC experiences onto phones when they should be thinking in terms of mobile moments instead.” – Julie A. Ask, Forrester Research


144. “A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” –


145. “Incorporating unrepresented English-speaking accents will be a big step forward for voice interfaces […] If you think about it, you’re developing a medicine, so it stands to reason you would make it work equally well with all different types of people.” – Marsal Gavalda, Head of Machine Intelligence at Yik Yak


146. “Your mobile device has quickly become the easiest portal into your digital self.” – Phil Nickinson


147. « Your biggest asset as any startup...is creativity and the ability to empathize and to understand somebody else. »


148. “To continue winning the internet marketing game, your content has to be more that just brilliant, it has to give the people consuming that content the ability to become a better version of themselves.” –


149. “The mobile phone is used from when you get up in the morning and is often the last thing you interact with at night.”


150. “Without facts and principles, data is useless.” – Bob Hoffman


151. “Cher’s “If I could turn back time” is actually about her sending an email campaign with a mistake in it.” –


152. “An essential aspect of creativity is not being afraid to fail.” – Edwin Land, founder of Polaroid


153. “Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” –


154. “Engage, Enlighten, Encourage and especially…just be yourself! Social media is a community effort, everyone is an asset.” – Susan Cooper (@buzzedition)


155. “Do what you do so well that they will want to see it again and bring their friends.” — Walt Disney, Co-Founder of The Walt Disney Company


156. “People want to do business with you because you help them get what they want. They don’t do business with you to help you get what you want.” – Don Crowther (@don_crowther)


157. “Lead people with what they want. – Lead with what they’ve already said. – Lead people from where they’re at. – Lead them with the things that concern them.” – Sandi Krakowski (@sandikrakowski)


158. “Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.” –


159. “In the time it took you to read this sentence 20m emails have been sent.” –


160. “New marketing is about the relationships, not the medium.” –


161. “If you’re not using mobile marketing to attract new customers to your business, don’t worry- your competitors are already using it and are getting those customers instead.”– Jamie Turner


162. “You have to realize that whether we’re women, we’re human beings and we have to find ways of connecting with other human beings. I was just really good at figuring out that hey, the authentic way I can connect with these mentors or these people that I need to know was to find a thing that connected us.


163. “When you’ve got 5 minutes to fill, Twitter is a great way to fill 35 minutes.” – Matt Cutts (@mattcutts)


164. “Marketers need to build digital relationships and reputation before closing a sale.” –


165. “One of the best ways to sabotage your content is to not tie it to your goals. Know why you’re creating content.” — Ellen Gomes Sr. Content Marketing Manager, Glint Inc.


166. “Amazon’s one-click is almost too convenient – I got home the other day to find a guitar in the hallway my ten-year-old had bought on my phone when I wasn’t looking.”


167. “In 2004, good SEO made you remarkable on the web. In 2014, good SEO is a result of being remarkable on the web.” –


168. “For example, in Match we break our audience up into as many different permutations as we can. By age, by gender, by different characteristics — for example, if they have children, if they live in a certain area. There are so many different dimensions that we collect in Match that allow us to segment our users by different permutations.


169. “Having said this, the “Big Five” Social Media Networks in the USA are; -- Twitter -- Facebook -- LinkedIn -- YouTube -- Google+ All of these networks have Mobile interfaces.”


170. “You can’t sell anything if you can’t tell anything.” — Beth Comstock, Former CMO & Vice Chair, GE


171. “Social media is about the people! Not about your business. Provide for the people and the people will provide you.” — Matt Goulart, Founder, Ignite Digital


172. “Speak to your audience in their language about what’s in their heart.” — Jonathan Lister, VP Global Sales Solutions, LinkedIn


173. “Content marketing is a commitment, not a campaign.” – Jon Buscall (@jonbuscall)


174. “We had a lot of apps that were ads-oriented and that were playing on the frustration of the users to get money. But the game of subscription is very different. The game of subscription is more a seduction than a frustration.”


175. “The majority of business [people] are incapable of original thinking because they are unable to escape from the tyranny of reason. Their imaginations are blocked.” – David Ogilvy, founder of Ogilvy & Mather, the “Father of Advertising”


176. “Integrated marketing offers opportunities to break through to consumers in new markets.” — Betsy Holden, Senior Advisor, McKinsey & Co.


177. “QR Codes are amazing. With their Smartphone Your Potential Perfect Client “scans” this code and they’re directed to more info.”


178. “The only way to be indispensable is to be different.”


179. “Build trust and earn attention. The entity that gets the most trust will get the most customers.”


180. “Marketing is really just about sharing your passion.” — Michael Hyatt, NY Times Best Selling Author


181. “There are three objectives for content marketing: reach, engagement, conversion. Define key metrics for each.” — Michael Brenner, CEO, Marketing Insider Group


182. “The organizations that succeed realize that offering a remarkable product with a great story is more important and more profitable than doing what everyone else is doing just a bit better.”


183. “Before what you’re doing stops working, you’re already working on the future. A lot of times in reality when you have a kickass campaign that’s working and then all of the sudden you see it not work anymore, you’re like, ‘What are we going to do? Let’s fix it.’ I think the right answer is you’re always iterating and working on something new, because you know that it’s going to get stale, and what works today isn’t going to work tomorrow.”


184. “Do the right thing as marketers to build trust.” — Jon Dick, VP Marketing, HubSpot


185. “Stop selling. Start helping.” – Zig Ziglar


186. “Nothing sticks in your head better than a story. Stories can express the most complicated ideas in the most digestible ways.” — Sam Balter, Sr. Marketing Manager of Podcasts, HubSpot


187. “And do you know what is the most-often missing ingredient in a sales message? It’s the sales message that doesn’t tell an interesting story. Storytelling … good storytelling … is a vital component of a marketing campaign.” — Gary Halbert, Author


188. “I want to do business with a company that treats emailing me as a privilege, not a transaction.” –


189. “Content-based marketing gets repeated in social media and increases word-of-mouth mentions; it’s the best way to gather buzz about a product.” – Marsha Collier (@Marshacollier)


190. “Smart marketers and smart brand managers understand the importance of leveraging frame of reference to build their brands.” — Mark Shapiro, Chair, Vistage Worldwide, Inc.


191. “The best marketing doesn't feel like marketing.” — Tom Fishburne, Founder & CEO, Marketoonist


192. “Local commerce, without question, will be one of the fundamental use cases enabled by mobile devices over the next several years.”


193. “I want power. That’s a big thing for me, the ability to influence and the ability to support women in our industry. And so, that is what my passion has morphed into. It’s not just mobile games as a category but the people within mobile games, and specifically the women because I’ve seen the shit that we have to deal with and I’ve been part of that. I show up every day as if it was the person I wish I had when I started my career.”


194. “ Less is more. Keeping it simple takes time and effort.” — Jeff Bullas, CEO, Jeffbullas.com Pty Ltd.


195. “Email has an ability many channels don’t: creating valuable, personal touches – at scale.” –


196. “While millennials were mobile pioneers, teens are mobile natives. Yet teens are equal parts aware of and wary of their dependence on technology—meaning their online lives are both spontaneous and carefully curated.”


197. “The smartphone has become a young divine, embodying the ultimate desire and saving us from droopiness or lack of care and concern. It is the epitome of happiness, encompassing pleasure and contentment, but for sure does not allow woe and depression.”


198. “Your talent determines what you can do. Your motivation determines how much you are willing to do. Your attitude determines how well you do it.” — Lou Holtz, Former Football Coach, Notre Dame


199. “Mobile is such a different experience compared with desktop. The screen is different, the technology is vastly more powerful; and the data is more powerful, because it’s based on location.”


200. “Branding is about signals — the signals people use to determine what you stand for as a brand. Signals create associations.” — Allen P. Adamson, Co-Founder, Metaforce


201. “Just having satisfied customers isn’t good enough anymore. If you really want a booming business, you have to create raving fans.” ― Ken Blanchard


202. “In today’s modern world, people are either asleep or connected.”


203. “Just because you are the loudest, doesn't make you right.’ — Brian Halligan, CEO & Co-Founder, HubSpot


204. “Either write something worth reading or do something worth writing about.” — Benjamin Franklin, a Founding Father of the United States


205. “Brand equity is the sum of all the hearts and minds of every single person that comes into contact with your company.” — Christopher Betzter, Brand Strategist


206. “I use social media as an idea generator, trend mapper and strategic compass for all of our online business ventures.” – Paul Barron(@paulbarron)


207. “More than ever, we have to be able to find ways to fit our brands into our customers’ stories, not pull them into ours.” – Jonathan Hunt, Senior Account Lead of SEO at PMG


208. “The brands that win are the brands that tell a great story. When it comes to transmedia storytelling, the brands that win are the brands that tell many great stories and are able to connect them all together.” — Mitch Joel, Author & Founder, Six Pixels Group


209. “Master the topic, the message, and the delivery.” — Steve Jobs, Co-Founder, Apple


210. “The modern marketer is an experimenter, a lover of data, a content creator, a justifier of ROI”. –


211. “There’s a problem with the word ‘social’. Social is not just Twitter, FB, etc. Social is a language.” –


212. “Inspiration is the most important part of our digital strategy.” –


213. “We need to stop interrupting what people are interested in and be what people are interested in.” – Craig Davis


214. “Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it.”–


215. « I think everyone is kind of waking up to the fact that users want to interact however they want to interact with [the app]. »


216. “Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you.” – Chip Bell


217. “If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” – Jeff Bezos


218. “Don't use social media to impress people; use it to impact people.” — Dave Willis, Writer & Pastor


219. “Your brand is what people say about you when you’re not in the room.” — Jeff Bezos, Founder & CEO, Amazon


220. “Marketing is about telling good stories. Social media marketing is about getting your customers to tell them for you.” –


221. “Mobile is our communications hub, our source of media consumption, car keys, our credit card, our calendar. The future of SMS relies on customer communication. Having the highest reach, SMS will be the most powerful tool for businesses to engage with customers.”


222. “Maybe stories are just data with a soul.” –


223. “Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin, author, entrepreneur, teacher


224. “Google only loves you when everyone else loves you first.” –


225. “Content is fire; social media is gasoline.” –


226. “Mobile is the enabling centerpiece of digital convergence. Mobile is the glue for all other digital industries to use when approaching convergence, but mobile is also the digital gateway for the real world to join in this global metamorphosis of human behavior.”


227. “Not enough talk about the importance of brand in email. Customers don’t sign up for email – they sign up for your brand.” –


228. “The trend has been mobile was winning. It’s now won.” Eric Schmidt, Google (2014)


229. Stop advertising and start innovating.


230. “The magic of mobile marketing lies in the fact that people are seldom separated from their mobile phones. Like Gollum and the One Ring in The Lord of the Rings trilogy, people are loath to be away from their precious technology, which keeps them connected to the world and provides them with timely information.”


231. “My belief is that the human race is not intelligent enough to make decisions on more than two metrics, three at most. If you look at more things than this, you’re probably not going to make any decisions at all. One thing that can be used anywhere is looking at a lot fewer metrics, but the ones that count.”


232. “Then let’s look at the opposite side of the spectrum: extreme targeting. If you’re able to have a very focused 1-percent lookalike audience on Facebook that’s very carved out, you may get upwards of a 40 to 60 percent click-to-install conversion rate.


233. “You have to know your audience, number one. That is probably the most critical part. You can’t find who you don’t even know you’re looking for. The more you know your audience, the better you can be targeted in finding them.


234. “It's important to be where your audience of potential customers is today, and where they might be tomorrow.” — Andrew Delaney, Senior Manager of Social Media, HubSpot


235. “I’m having fun. I’m being myself. I’m doing what I love. That’s all that matters.” – James Charles (@jamescharles)


236. “SMS text messaging has proven its marketing value in reaching consumers at scale.” – Marcos Menendez, Momares Mobile Marketing


237. “Advertising brings in the customers, but it is your job to keep them buying from you.” –


238. “It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” –


239. “The future of mobile is the future of online. It is how people access online content now.”


240. “Your mobile device has quickly become the easiest portal into your digital self.”


241. “Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.” –


242. “Mobile is a lot closer to TV than it is to desktop.”


243. “Your brand is a story unfolding across all customer touch points.” — Jonah Sachs, Author


244. “The best marketing doesn’t feel like marketing.” –


245. “Reaching these users requires sophisticated targeting on a localized level in order to connect with consumers during the research, validation and decision-making phases of the purchase process.” – Andrew Beckman, Chairman of Location3 Media


246. “When you lose followers because of where you stand – you strengthen your tribe.” – Glen Gilmore (@glengilmore)


247. “With our phones acting as supercomputers in our pockets, we can find, learn, do, and buy whenever the need arises—or the whim strikes.”


248. “I think the biggest change and the one that we’ve already started to see take shape is that globally the majority of Internet usage will be done via a mobile device and for most people the mobile web will be their primary – if not their only – way of experiencing the Internet.”


249. “Looking for something nearby—a coffee shop, noodle restaurant, shoe store—is one of the most common searches we do. In fact, nearly one-third of all mobile searches are related to location.”


250. “If you can’t state your position in eight words, you don’t have a position.”


251. “Make the customer the hero of your story.” –


252. “Mobile is becoming not only the new digital hub, but also the bridge to the physical world. That’s why mobile will affect more than just your digital operations — it will transform your entire business.” – Thomas Husson


253. “If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.” — Jay Baer, Content Marketer & Co-Author


254. “If you’re not using mobile marketing to attract new customers to your business, don’t worry — your competitors are already using it and are getting those customers instead.” – Jamie Turner, Founder of 60SecondMarketer


255. “We need to accept that we won’t always make the right decisions, that we’ll screw up royally sometimes — understanding that failure is not the opposite of success, it’s part of success.” — Arianna Huffington, Founder & CEO, Thrive Global


256. “Brand is just a perception, and perception will match reality over time.” — Elon Musk, Co-Founder & CEO, SpaceX


257. “What separates good content from great content is a willingness to take risks and push the envelope.” — Brian Halligan, CEO & Co-founder, HubSpot


258. “Don’t find customers for your product; find products for your customers.”


259. “Mobile is not the future, it is the now. Meet your customers in the environment of their choice, not where it is convenient for you.”


260. “Content is king." — Bill Gates, Co-Founder, Microsoft


261. “Word-of-mouth marketing isn’t about giving customers talking points, as if they were brand spokespeople. It’s about delivering an exceptional customer experience that makes customers want to recommend you.” – Deborah Eastman


262. “Traditional marketing and advertising is telling the world you’re a rock star. Content Marketing is showing the world that you are one.” –


263. “Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” — Beth Comstock, Former CMO & Vice Chair, GE


264. “It’s hard to find things that won’t sell online.” –


265. “The rich and interactive experiences we have come to expect on mobile apps have created new standards and expectations for all digital media including the web. The result is websites are evolving to become more app-like in their rich functionality.”


266. “Don’t build links. Build relationships.” — Rand Fishkin, Founder, SparkToro


267. “Humanity was never designed to communicate by using our fingers to poke at a tiny little keyboard on a mobile phone. Speech has always been a much more natural way for humans to communicate with each other.” – Andrew Ng, Chief Scientist at Baidu


268. “Social media will help you build up loyalty of your current customers to the point that they will willingly, and for free, tell others about you.” – Bonnie Sainsbury (@bsainsbury)


269. “I think some product teams are a bit scared of tapping into the potential of in-app messaging because they are so kind of intrusive, basically. You need to deploy them with care and make sure you’re not overusing them because you’re overriding the user’s normal interaction with the app. Now, that can be very powerful as well. You can direct them to features they’ve never seen before.”


270. “The future is mobile computing – smartphones and tablets are just elements of it. The industry is on the verge of a whole new paradigm.”


271. “Your biggest asset as any startup, as any founder, as anybody in growth marketing, product, sales, whoever you are as a person, is creativity. And, it’s the ability to empathize and to understand somebody else and put the message in front of them. You are never going to do your job as well as my API or a computer. So, it’s about getting rid of those repeatable tasks and having as much time as you possibly can to spend on vision and creativity. Then you’ve got the utmost chance of hitting success.”


272. “Think about what the user is going to type” –


273. “When it comes to content, the best marketers know that self-promotion is good!” — Kieran Flanagan, VP Marketing, HubSpot


274. “Mobile is not the future, it is the now. Meet your customers in the environment of their choice, not where it’s convenient for you.” – Cyndie Shaffstall, Spider Trainers


275. “The world is being re-shaped by the convergence of social, mobile, cloud, big data, community and other powerful forces. The combination of these technologies unlocks an incredible opportunity to connect everything together in a new way and is dramatically transforming the way we live and work.”


276. “Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury (@erinbury)


277. “Quit counting fans, followers, and blog subscribers like bottle caps.Think instead about what you’re hoping to achieve with and through the community that actually cares about what you’re doing.” –


278. “We still see most of our clients cramming PC experiences onto phones when they should be thinking in terms of mobile moments instead.”


279. “Business has only two functions — marketing and innovation.” — Milan Kundera, Writer & Playwright


280. “Good marketing makes the company look smart. Great marketing makes the customer feel smart.” –


281. “The only way to win at content marketing is for the reader to say, ‘This was written specifically for me.” –


282. “In the age of algorithmic bid optimization on platforms, without a human doing anything, Facebook is already optimizing my campaigns. The biggest lever that you have is creativity. And so that means, if you want to do this professionally, you better develop a system that helps you test as many creatives as possible and at the same time improves your hit rate.”


283. “I’d like to be remembered, as a copywriter who had some big ideas. That’s what the advertising business is all about. Big ideas” — David Ogilvy 62. “This is what most marketers get wrong. They focus all their efforts on building email lists, and almost no effort on how they’re going to make money from that list once they have it.” — Ryan Deiss, Digital Marketer 63. “The second method for creating a winning strategy in the era of inbound marketing is to be the world’s best at what you do” ― Brian Halligan, author of Inbound Marketing 64. “These days, people want to learn before they buy, be educated instead of pitched.” — Brian Clark, Founder of Copyblogger 65. “Content is anything that adds value to the reader’s life.” — Avinash Kaushik 66. “Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world.” — Albert Einstein 67. “Either write something worth reading or do something worth writing.” — Benjamin Franklin 68. “Create content that teaches. You can’t give up. You need to be consistently awesome.” — Neil Patel 69. “Focus on the core problem your business solves & put out lots of content & enthusiasm, & ideas about how to solve that problem.” — Laura Fitton 70. “Content is the atomic particle of all digital marketing.” — Rebecca Lieb 71. “Content marketing is like a first date. If you only talk about yourself, there won’t be a second one.” — David Beebe 72. “Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” — Beth Comstock 73. “There are three objectives for content marketing: reach engagement conversion. Define key metrics for each.” — Michael Brenner


284. “Social media is about the people! Not about your business. Provide for the people and the people will provide you.” – Matt Goulart


285. “Signing up is a powerful signal of intent to buy. Send them email until they do.” –


286. “I think the biggest change, and the one we’re already starting to see take shape, is that globally the majority of internet usage will be done via a mobile device and for most people the mobile web will be their primary – if not their only – way of experiencing the internet.”


287. “Social marketing eliminates the middlemen, providing brands the unique opportunity to have a direct relationship with their customers.” — Bryan Weiner, Board of Directors, Cars.com


288. “So we break those up, and then we find the channels that are able to target by those parameters… It’s very important to align the right channel, to utilize the channel to the max in terms of what their targeting capabilities are versus your understanding of your audience. Then the third step is putting the right message there.”


289. “Ignoring online marketing is like opening a business but not telling anyone.” — KB Marketing Agency


290. “You can market your ass off, but if your product sucks, you’re dead.” – Gary Vaynerchuk


291. “Mobile is becoming not only the new digital hub, but also the bridge to the physical world. That’s why mobile will affect more than just your digital operations — it will transform your entire business.”


292. “Digital marketing is not an art of selling a product. It is an art of making people buy the product that you sell.” — Hecate Strategy


293. “The good deal right now are the seven platforms that live on this [phone].” – Gary Vaynerchuk (@garyvee)


294. “We don’t have a choice on whether we do social media, the question is how well we do it.” – Erik Qualman (@equalman)


295. “Instead of one-way interruption, web marketing is about delivering useful content at just the right moment that a buyer needs it.” — David Meerman Scott, Keynote Speaker & Author


296. “Whenever you give something to someone, they’re actually feeling psychologically obliged to give something back. And of course, it doesn’t work on 100% of the population, but it does work on 10%, right? So if you, for example, start following people on Instagram, 10% of people will follow you back.”


297. “If content is king, then conversion is queen.” – John Munsell (@JohnMunsell)


298. “It’s important to remember your competitor is only one mouse click away.” — Douglas Warner III, Former CEO, J.P. Morgan Chase & Co


299. “Focus on the core problem your business solves and put out lots of content and enthusiasm and ideas about how to solve that problem.” — Laura Fitton, INBOUND & Influencer Relations, HubSpot


300. “For me, pop culture is very fluid: it's music, it's movies, it's books, it's art, it's tech, it's so many things — and as marketing and brand advocates, we should be able to take products and services and match them to what's happening in pop culture.” — Bozoma Saint John, CMO, Endeavor


301. “Social media requires that business leaders start thinking like small-town shop owners. This means taking the long view and avoiding short-term benchmarks to gauge progress. It means allowing the personality, heart, and soul of the people who run all levels of the business to show.” — Gary Vaynerchuk, CEO, VaynerMedia


302. “Recruiting great marketers should be your number one priority.” — Kipp Bodnar, CMO, HubSpot


303. “The future of mobile and specifically mobile marketing is creating solutions that customers actually want and need.” – Greg Hickman, Author at Mobile Marketing Engine


304. “Discoverability equals sales in the digital world.” — Dev Chandan, Founder, Dev Chandan


305. “I use social media as an idea generator, trend mapper, and strategic compass for all of our online business ventures.” — Paul Barron, CEO, Foodable Network


306. “Content is the reason search began in the first place.” –


307. “What is that? That factor of whatever it is — 40, 50, 100X — that is targeting. That is you knowing the right user and hitting the right user. That’s that leverage available in CPM. That’s your ability to pay from a $1 CPI to a $100 CPI. That’s knowing the right user and get the right value out of it. I would say that’s the KPI that I find the most important that I’m monitoring more than anything else, yet it’s one of the simplest ones.”


308. “Our lives will be facilitated by a myriad of adaptive applications running on different devices, with different sensors, all of them collecting tidbits about everything we do, and feeding big digital brains that can adapt applications to our needs simply because they get to know us.”


309. “Mobile use is growing faster than all of Google’s internal predictions.”


310. “As the consumer’s device of choice, mobile is almost always on hand. It’s the brand’s first point of contact with the consumer, but that doesn’t mean forcing them to walk around with the entire website in your pocket. Rather, the mobile experience needs to address the context of a mobile user.”

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