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14 Influential Real Estate Leaders in Australia

  • Writer: Jonno White
    Jonno White
  • 6 days ago
  • 16 min read

Last updated: July 2026


Australia's property and real estate sector is being shaped right now by a small group of people whose decisions ripple through housing supply, agency culture and industry policy. This list names fourteen of them, drawn from national development, agency leadership, state institute governance, housing economics, proptech and Aboriginal housing. Each entry rests on a role and organisation confirmed directly from a primary source during this research, not on reputation or recall. The people here run ASX-listed developers, lead state real estate institutes, chair national industry bodies, or built the coaching practices that train the next generation of agents.


Some are household names within the industry. Others do work that matters just as much but rarely gets a public profile. What they share is a current, verifiable role that puts them at the centre of how Australian property actually gets built, sold, financed and governed.


A note on this list: I compiled it, and I am not on it. I work in leadership and Working Genius facilitation rather than property and real estate, and I put this together because so many of the people actually setting direction in this sector never get named together in one place. The people below are listed for their own work, not their connection to me.


This is not a ranking. There is no formula that could fairly compare a state institute chief executive to a national developer to an economist, so no one here is placed above anyone else. The list moves through six categories, each grouping people whose work sits closest together, so a reader can find the corner of the industry most relevant to them.


Property and real estate touches almost every other part of the Australian economy, from housing affordability and construction to retail, logistics and financial services, which means the people leading it operate under more public scrutiny than most other industries. A decision made inside a major developer's boardroom or a state institute's policy committee can move through media coverage, parliamentary debate and household budgets within weeks. That visibility is exactly why a clear, honestly sourced account of who holds these roles is worth building properly rather than recycling from an older list.


Why Real Estate Leadership in Australia Matters Right Now


Australian housing supply has been under sustained pressure for years, and the people who lead property companies, real estate institutes and industry bodies are the ones actually negotiating that pressure day to day. Decisions made inside a handful of state institutes and national developers now shape how quickly homes get built, how agents are trained, and how policy debates over supply and affordability get framed in public.


Most outsiders picture this industry as a handful of familiar names from property media coverage, when in reality it runs on a much wider set of roles once you look past the headlines. The property sector also spans far more ground than most outsiders assume. It includes national developers managing multi-billion dollar portfolios, state institutes setting professional standards for tens of thousands of agents, economists shaping the housing supply debate, and proptech leaders trying to modernise an industry that still runs on decades-old processes. A pattern worth noting: across the leaders profiled here, the ones with the clearest public voice are consistently the ones translating technical policy detail into language a general audience can actually use.


Understanding who holds these roles matters whether you work inside the industry, cover it as media, or simply want to know who is actually accountable for the decisions affecting the housing market.


The sector's leadership is also more geographically distributed than headlines usually suggest. While national developers headquartered in Sydney and Melbourne attract the most media coverage, the day-to-day standards governing how agents operate in Hobart, Adelaide or Darwin are set by state and territory institute leaders whose names rarely travel beyond their own jurisdiction. A genuinely useful account of real estate leadership has to include both layers, because a reader trying to understand the industry from only the national headlines would miss most of how it actually functions on the ground.


How This List Was Compiled


I built this list from primary sources only: each person's own organisation's website, a dated media release, or a fetched news article naming them in their current role. I ran state-by-state and sector-by-sector searches across development, agency leadership, institute governance, economics and proptech, then checked every name against a current-incumbency test before locking it in. Several plausible, well-known names do not appear here because I could not independently confirm their current role from a source I could actually access this run. I would rather list fourteen people I can stand behind than twenty-five I cannot.


National Developers and Corporate Real Estate Leadership


These are the two leaders whose companies build, own and manage property at the largest scale in this list, running ASX-listed portfolios that stretch across the country and, in one case, well beyond it. Their decisions on where to invest and what to build shape supply at a scale no single agency or institute can match.


1. Greg Goodman


Greg Goodman is the Group Chief Executive Officer of Goodman Group, one of Australia's largest listed property companies. He has led Goodman since 1998, making him one of the longest-serving chief executives in Australian real estate, and has steered the group's shift toward industrial, logistics and data centre property as digital infrastructure demand has grown. Goodman Group now operates across more than a dozen countries under his leadership.


On a Q3 2026 earnings call, Goodman confirmed the group remains on track for at least 9 percent operating earnings growth for the financial year, while flagging energy availability as the biggest constraint on delivering new data centre capacity. Known for: building Goodman Group into a global industrial and logistics property platform. His organisation profile sits at goodman.com.


2. Campbell Hanan


Campbell Hanan is the Group Chief Executive Officer and Managing Director of Mirvac, appointed to the role in March 2023 after leading the group's commercial and investment portfolios. He oversees one of Australia's largest diversified property groups, spanning residential, commercial, retail and build-to-rent development nationally, and sits as a director on the Property Council of Australia board.


Hanan has represented Mirvac at national forums including the Property Council's Property Leaders' Summit, where he has joined fellow chief executives to discuss the direction of the residential and commercial property market. Known for: leading Mirvac's integrated approach across residential, commercial and build-to-rent development. His organisation profile sits at mirvac.com.


Real Estate Agency Leadership


Agency leaders sit closest to the transactions most Australians actually experience: buying, selling and leasing homes. The two names here built or lead networks that shape how agents work with buyers and sellers day to day, well beyond the scale of any single office.


3. John McGrath


John McGrath is the Managing Director and Chief Executive Officer of McGrath Estate Agents, the residential agency network he founded and built into one of Australia's most recognised real estate brands. He returned to the chief executive role in 2022, bringing his original founder's direction back to the network he started decades earlier.


McGrath's approach has centred on building agency culture and brand recognition rather than pure transaction volume, and he remains a visible figure at industry conferences discussing what separates high-performing agents from the rest of the market. Known for: founding and now again leading one of Australia's best-known residential agency networks. His leadership team profile sits at mcgrath.com.au.


4. Simon Cohen


Simon Cohen is the Founder and Chief Executive Officer of Cohen Handler, a residential buyer's agency he founded in 2009 that has since expanded into commercial buying, affordable investment property and executive leasing under a group structure. Cohen started as a real estate agent with Ray White Double Bay before building his own buyer-side practice.


His group now operates from offices spanning Sydney, Melbourne, Brisbane and Perth, reflecting a buyer-advocacy model that has grown alongside rising competition for property in Australia's capital cities. Known for: building Australia's largest residential buyer's agency from a standing start in 2009. His team profile sits at cohenhandler.com.au.


State and Territory Institute Leadership


Every state and territory runs its own real estate institute, setting professional standards, training expectations and advocacy positions for agents within that jurisdiction. The four leaders in this category run institutes in Queensland, Tasmania and South Australia, and between them set the day-to-day rules a large share of Australia's practising agents actually work under.


5. Antonia Mercorella


Antonia Mercorella is the Chief Executive Officer of the Real Estate Institute of Queensland, a role she has held since 2014 after joining the institute as legal counsel in 2010. She was the first woman and the youngest person appointed to lead the REIQ in its history, a milestone she has built on with sustained public advocacy on housing policy.


Mercorella has been a consistent public voice on Queensland's housing supply pressures, arguing in mid-2026 commentary that "new housing supply is still not where it needs to be" as the state's population growth continues to outpace new listings. Known for: being the first female CEO in REIQ's history and a leading Queensland housing policy voice. Her governance profile sits at reiq.com.


6. Michelle Tynan


Michelle Tynan is the Chief Executive Officer of the Real Estate Institute of Tasmania, running the peak body that sets professional standards for real estate agents across the state. She works alongside the institute's elected president to represent Tasmanian agents on training, compliance and industry advocacy matters.


Tasmania's property market carries distinct dynamics from the mainland capitals, with a smaller agent base and different housing supply pressures, and Tynan's role puts her at the centre of how the state's real estate profession is regulated and represented. Known for: leading the peak professional body for Tasmanian real estate agents. Her institute profile sits at reit.com.au.


7. Russell Yaxley


Russell Yaxley is the State President of the Real Estate Institute of Tasmania and General Manager at Harrison Agents Hobart. He was elected president after nearly a decade in real estate and three years serving on the REIT board, bringing an agent's-eye view to the institute's advocacy work.


Yaxley's dual role, running an agency day to day while chairing the state's peak real estate body, gives him a direct line between the institute's policy positions and the practical realities Tasmanian agents face on the ground. Known for: pairing frontline agency leadership with peak-body advocacy for Tasmanian real estate. His verified LinkedIn profile is at linkedin.com/in/russellyaxley.


8. Andrea Heading


Andrea Heading is the Chief Executive Officer of the Real Estate Institute of South Australia, leading the peak body that represents real estate agents and agencies across the state. She works alongside REISA's board of directors to set the institute's advocacy and professional standards agenda for South Australian real estate.


South Australia's property market has drawn increasing national attention as affordability pressures push more buyer and investor activity toward Adelaide, and Heading's role places her at the centre of how the state's agent workforce responds to that shift. Known for: leading South Australia's peak real estate professional body. Her institute profile sits at reisa.com.au.


Policy, Economics and Industry Bodies


Housing supply and affordability debates in Australia are shaped as much by economists and national industry bodies as by any single company or agency. The two leaders here bring an evidence and policy lens to a sector that is otherwise dominated by commercial voices.


9. Peter Tulip


Peter Tulip is the Chief Economist at the Centre for Independent Studies, where he has become one of the most prominent voices in Australia's housing supply debate. Before joining CIS he worked in the Reserve Bank of Australia's research department and, earlier still, at the United States Federal Reserve Board.


Tulip's research consistently argues that restrictive zoning and heritage rules constrain new housing more than most public debate acknowledges, and in March 2026 commentary he warned that "too many unremarkable buildings are preserved, restricting housing density" across parts of the country. Known for: reframing Australia's housing debate around supply-side planning and zoning constraints. His research profile sits at cis.org.au.


10. Oscar Stanley


Oscar Stanley is the National President of the Urban Development Institute of Australia, appointed to the role in September 2025 after previously serving as UDIA National Vice President. He is also National Director of LAWD's Development Advisory business, where he leads a team delivering end-to-end land development solutions.


Stanley has represented UDIA at national forums on housing supply and infrastructure funding, including moderating panel discussions on how planning reform and government investment can accelerate housing delivery. Known for: leading the national peak body for Australia's urban land development industry. His UDIA profile sits at udia.com.au.


Proptech and Data


Technology and demographic data are reshaping how property decisions get made, from how agents qualify buyers to how developers choose where to build next. The two leaders here represent that shift from opposite directions: one building the sector's own technology body, the other translating population data for a property audience.


11. Kylie Davis


Kylie Davis is the Founder and President of the Proptech Association Australia and host of the Proptech Podcast, positions she built after a twenty-five-year career spanning media, marketing and data roles at Fairfax, News Corp and CoreLogic. She previously co-founded the proptech startup HomePrezzo, acquired by ActivePipe in 2020.


Announcing the Proptech Association's 2026 award finalists, Davis said it plainly: "The standard of entries gets better with each annual awards." That comment points to a maturing local technology sector inside a traditionally slow-moving industry. Known for: building the peak national body representing Australia's property technology sector. Her committee profile sits at proptechaustralia.com.au.


12. Simon Kuestenmacher


Simon Kuestenmacher is the Co-Founder and Director of The Demographics Group, which he established in 2017 to provide demographic, consumer and social trend advice to business and government. He holds geography degrees from universities in Berlin and Melbourne and previously worked as a business consultant with KPMG Australia.


Kuestenmacher has become a regular media voice translating population and housing data into terms property decision-makers can act on, writing as a columnist for The New Daily and contributing to The Australian. Known for: making demographic and housing data legible to a mainstream property audience. His profile sits at tdgp.com.au.


Coaching, Training and Housing Equity


The final category groups two leaders whose work sits outside the traditional developer-agency-institute frame entirely: one trains the agent workforce directly, and the other leads community-controlled housing delivery for one of the country's most underserved populations.


13. Tom Panos


Tom Panos is Australasia's best-known real estate coach and trainer, and the founder of Real Estate Gym, a training platform whose weekly coaching videos reach thousands of agents across Australia and New Zealand. He has spent more than three decades training high-performing agents and auctioneers.


Panos is also the long-running auctioneer for the Nine Network's property series The Block, a role that has put his coaching philosophy in front of a mainstream television audience well beyond the industry itself. Known for: training generations of Australian and New Zealand real estate agents through Real Estate Gym. Read more about leading keynote speakers in Australia who, like Panos, blend industry expertise with public speaking. His profile sits at tompanos.com.au.


14. Leeanne Caton


Leeanne Caton is the Chief Executive Officer of Aboriginal Housing Northern Territory, a Kalkadoon and Waanyi woman who commenced in the role in January 2025 after nearly forty years working in Aboriginal affairs. She brings more than a decade of chief executive experience across Aboriginal community-controlled organisations to the role.


Caton is a central figure in the Partnership Agreement for Remote Housing and Homelands 2024 to 2034, advocating for community-controlled, self-determined housing solutions across the Northern Territory's remote communities. Known for: leading Aboriginal-controlled housing policy and delivery across the Northern Territory, a topic explored further in influential leaders in the Northern Territory. Her staff profile sits at ahnt.org.au.


Notable Voices We Almost Included


Several well-known figures in Australian property did not make this list, not because their influence is in doubt, but because a current-role source could not be independently confirmed from an accessible page during this research window. Mike Zorbas of the Property Council of Australia, David Harrison of Charter Hall, and Tarun Gupta of Stockland are all widely reported as sitting chief executives, but their organisations' own websites could not be reached during this research pass, and only older, dated material was available. Tim McKibbin of REINSW and Josh Phegan, the real estate coach, faced a similar gap. Rather than rely on secondhand summaries for people this influential, they are named here honestly as strong candidates for a future, wider pass rather than locked into the list itself.


This approach means the list is shorter than a purely reputation-based version of the same idea would be. A list built from search engine summaries and social media follower counts could easily have named twenty-five people without ever confirming a single one of them still holds the role attributed to them. The tradeoff made here is deliberate: fewer names, each one checkable, rather than a longer list that reads well but cannot be fully stood behind.


Common Mistakes to Avoid When Identifying Real Estate Leadership


Building an accurate picture of real estate leadership is harder than it looks, and the same handful of errors turn up again and again in casual industry commentary. The first mistake is assuming a person's public profile equals their current role. Executive teams change quickly in listed property companies, and a name that topped a list two years ago may have moved on, retired, or shifted portfolios entirely, so any credible list needs a fresh incumbency check rather than a recycled one.


The second mistake is treating conference speaker line-ups as proof of seniority. Being invited to speak at an industry event reflects visibility, not necessarily a formal leadership role, and the two are regularly conflated in casual industry commentary.


The third mistake is ignoring state and territory institutes in favour of only the large ASX-listed developers. Real Estate Institute chief executives and presidents in Tasmania, South Australia and Queensland shape day-to-day professional standards for tens of thousands of agents, even though they rarely attract the same media attention as a national developer's chief executive.


The fourth mistake is assuming housing policy debates are driven only by politicians. Economists such as those at the Centre for Independent Studies, and demographers translating population data for the sector, materially shape how supply and affordability arguments are framed in public and in parliament.


The fifth mistake is overlooking proptech and technology leadership entirely, on the assumption that real estate is a purely relationship-driven business immune to technological change. Bodies such as the Proptech Association Australia now run structured annual recognition for genuine technology innovation inside the sector, a signal that the industry's leadership is broader than agents, developers and institute executives alone.


The sixth mistake is confusing an organisation's size with the seniority of the person named. A state institute with a comparatively small staff can still carry outsized regulatory and advocacy influence over thousands of agents, while a large developer's title such as "director" may sit several layers below the actual decision-maker a reader is trying to reach.


Implementation Guide: How to Engage the Right Real Estate Leader for Your Purpose


Start by clarifying whether you need a national voice or a state-specific one. A national developer chief executive can speak to portfolio-scale trends, while a state real estate institute chief executive or president is the right contact for questions about local agent conduct, licensing or state-based policy positions.


If your interest is housing supply and affordability policy, an economist such as Peter Tulip or a demographer such as Simon Kuestenmacher will typically offer a data-driven, non-partisan framing that suits journalism, research or board-level briefings better than a purely commercial developer viewpoint.


If you are trying to reach working agents rather than executives, a coach and trainer such as Tom Panos, whose audience is built specifically around frontline agent performance, is a more direct route than a corporate leadership team.


Where a housing equity or Aboriginal housing angle is relevant, engaging directly with a leader such as Leeanne Caton, rather than a mainstream developer or agency figure, ensures the perspective reflects community-controlled priorities rather than a secondhand summary of them.


When your interest sits closer to agency practice and training, such as agent performance, auction technique or agency culture, a coach and trainer whose audience is built specifically around frontline agents will typically be more useful than either a corporate executive or a policy voice, since their material is built for practitioners rather than boardrooms.


For anyone building a media list, a board briefing pack or a conference speaker shortlist from scratch, the same discipline applies regardless of which category you are drawing from. Confirm the person's title on their own organisation's website first, check for any recent departure or succession announcement, and only then treat the role as current enough to cite or approach.


Finally, verify every contact's current role before publishing or citing them. Executive and institute leadership changes regularly enough that a verification step taken a year ago should not be relied on today.


Frequently Asked Questions


The questions below cover the ones readers most often ask when trying to make sense of who actually leads Australian real estate, from how developers and agents differ in influence through to why proptech and Aboriginal housing belong in the same conversation as major listed companies.


Who are the most influential real estate leaders in Australia right now?


They span national developers, state real estate institute chiefs, housing economists and proptech founders rather than any single type of role. This list features fourteen people across those categories, each confirmed in their current role from a primary source, spanning New South Wales, Queensland, Tasmania, South Australia, Victoria and the Northern Territory.


Are property developers or real estate agents more influential in shaping the industry?


Both groups shape the industry in different ways and cannot be fairly compared on a single scale. National developers such as Goodman Group and Mirvac influence supply at scale, while agency leaders and state institutes shape day-to-day professional standards and conduct for the agents millions of Australians deal with directly.


Why do state real estate institutes matter alongside national developers?


State institutes set training, compliance and advocacy standards for real estate agents within their jurisdiction, a function distinct from a developer's role in building housing supply. Institute leaders such as those in Queensland, Tasmania and South Australia are the primary point of contact for agent-conduct and licensing matters in their state.


How is proptech changing real estate leadership in Australia?


Proptech is pushing real estate leadership toward data and technology fluency, with bodies such as the Proptech Association Australia now formally recognising innovation in the sector through annual awards. Leaders bridging property and technology, rather than pure property or pure technology backgrounds, are increasingly central to how the industry modernises.


Why isn't every well-known property leader on this list?


Every entry required a current-role source that could be independently accessed during this research window, and several well-known figures were excluded when their organisation's own website could not be reached rather than because their influence was in doubt. Those cases are named honestly in the Notable Voices section above.


What is the difference between a real estate institute president and a chief executive?


A president is typically an elected, practising agent who chairs the institute's board on a part-time basis alongside running their own agency, while a chief executive is the institute's senior staff leader responsible for day-to-day operations, policy and advocacy. Tasmania's institute illustrates the pairing directly, with a state president drawn from an active agency and a chief executive running the organisation full time.


Do Aboriginal housing leaders belong on a real estate leadership list?


Yes, because Aboriginal housing organisations make binding decisions about remote housing delivery, tenancy and community infrastructure that sit squarely within the property sector, even though they operate under a community-controlled model rather than a commercial one. Excluding them from a real estate leadership list would understate how housing actually gets delivered across large parts of Australia, particularly the Northern Territory.


Final Thoughts


Australian real estate leadership is broader than the handful of household names that dominate casual conversation about the industry. It runs through state institute offices in Hobart and Adelaide as much as through Sydney boardrooms, and through housing economists and demographers as much as through property developers themselves.


The fourteen people profiled here were chosen because their current role could be verified directly, not because they topped an algorithm or a follower count. Several equally influential figures are missing simply because a fresh, accessible source could not be found this time, and a wider pass in future will likely bring them in.


What connects everyone on this list is a real, checkable claim to shaping how property gets built, sold, financed, regulated or understood in Australia today. That is a higher bar than most industry lists set, and it is the bar this one holds to.


If you work in or alongside this sector, the practical takeaway is simple: know which of these six categories your own question actually sits in before you decide who to approach. A supply and affordability question belongs with an economist or a national developer, an agent-conduct question belongs with a state institute, and a technology question increasingly belongs with proptech leadership rather than any of the more traditional categories above. Matching the question to the right category will save more time than any list of names on its own.


About the Author


I am Jonno White, a Certified Working Genius Facilitator, certified through Patrick Lencioni's Table Group, and the author of Step Up or Step Out. I work with leadership teams around the world on how they function together under pressure. If that is useful for your team, you can reach me at jonno@consultclarity.org.


Sources


Primary organisation pages, dated media releases and news articles fetched during this research are cited inline against each entry above; a full source list is retained in this post's working research files.


Next Read


If you found this list useful, 50 Best Thought Leaders in Real Estate profiles the global figures shaping the wider real estate industry beyond Australia.


 
 
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