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7 Questions with Anya Razina
7 Questions with Anya Razina
Name: Anya Razina
Current title: Head of Influencer Marketing
Current organisation: Restream
Anya Razina is Head of Influencer Marketing at Restream.io.
Restream makes it easy to create professional and branded live videos for social media and send them to 30+ channels at once.
Anya is a virtual event speaker, Evangelist of Restream Live Studio, and a live show host. She manages a family of over 500 opinion leaders, including Niel Patel, Kim Garst, Live Streaming Pros, and more.
1. What have you found most challenging as a leader of a small or medium enterprise?
Managing people, communicating your vision, and ensuring it was received and understood correctly.
2. How did you become a leader of an SME? Can you please briefly tell the story?
I moved to the US from Russia and started my tech startup journey in 2010. My first job was in tech support at Home Away (now Expedia Group). There I learned you can communicate with users/customers through your product interface. If done well, customers are delighted and stay in self-service mode. If you do a bad job - you have a lot of Customer Support calls. ;)
Fast forward to 2018 I joined the Restream Team on a mission to bring the power of creating beautiful live videos on social media to everyone.
Now I am an influencer marketer, evangelist, and team lead.
3. How do you structure your work days from waking up to going to sleep?
I am not a morning person, so waking up early is still a personal battle, but I am winning. Starting my day at 7:30 AM with home routing, podcast/audio-book, or news on the way to work (20-minutes commute).
When I arrive to work, it's a combination of listening to my team, removing their roadblocks, and drilling into my key tasks.
I rarely leave work before 7 PM, at 7:30-8:00 PM I do my daily workout. One hour every day, rain or shine, no exceptions or excuses. Then dinner and bedtime at around 10:30 PM. Repeat.
So I pretty much have no time for anything else during business days, so all the fun is on weekends when I unplug completely.
It might sound harsh for some, but I love what I do, it's part of my identity. So for some, I work all the time, for others, I don't "work" a single day.
4. What's the most recent significant leadership lesson you've learned?
Listening is the most important leadership skill, closely followed by elegant problem solving and focusing on cutting all the noise.
5. What's one book that has had a profound impact on your leadership so far? Can you please briefly tell the story of how that book impacted your leadership?
Creativity, Inc by Ed Catmull
The Lean Startup by Eric Ries.
Two staples ⬆️
6. How do you build leadership capacity in an SME?
I have to have my own resource to inspire, so if I start losing it, I take a step back, turn off the notifications. I focus on what really matters, things that would move the needle, and then expect my team to do the same. I always invite people to dream BIG!