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7 Questions with Chris Davis
7 Questions with Chris Davis

Name: Chris Davis

Current title: Co-founder

Current organisation: Revcarto

Chris is the Co-founder and CMO at Revcarto, a professional services company providing marketing and sales strategy, tactical execution, analytics, and technology guidance for a diverse group of clients.

1. What have you found most challenging as a leader of a small or medium enterprise?

The biggest challenge is just accepting that you won't know what to do in a lot of situations. You're constantly running into new problems that may require you to do something you've never done before. The best thing to do is just accept you don't know everything and learn from it all.

2. How did you become a leader of an SME? Can you please briefly tell the story?

Well, I used to do SEM and web design as a freelancer for a little over a year when I left my day job. It just wasn't enough for me, I needed it to be more. So my co-founder actually reached out to me on Instagram and pitched the idea for a RevOps agency. The rest is history.

3. How do you structure your work days from waking up to going to sleep?

I try my best to get up as early as possible, just so that I can get as much work in before clients and prospects are online. The first things I do is create a to-do list based on what's the highest priority, then move into follow-ups and meetings the rest of the day. I'll typically work out after work then read or watch some tv. Right before I go to bed I make sure my outfit for the next day is all set to save me from having to think and waste time in the morning.

4. What's the most recent significant leadership lesson you've learned?

The most recent significant leadership lesson I've learned is don't try to move too fast. Being a great leader is all about having patience. If you try to move too fast and hire an entire team of people, you're going to have much less impact to lead them properly.

5. What's one book that has had a profound impact on your leadership so far? Can you please briefly tell the story of how that book impacted your leadership?

This Is Marketing by Seth Godin is probably the book I find myself going back through time and time again. It just has so much advice not only about marketing but humanity as a whole. Being a good human being is the most important thing of all and that's really what that book taught me.

6. How do you build leadership capacity in an SME?

Building leadership capacity is all about pushing people to be more. We have positions that we know we'll need, but instead of just hiring more people, we typically train our project managers on how to do it and let them take the reigns. This way, they get experience in multiple different areas and it really helps us see what area they're strongest in.

7. What is one meaningful story that comes to mind from your time as a leader of an SME so far?

I guess the most meaningful story I have is just how our agency came to be. It really does show you that having a network and taking time to build relationships really does pay off.