7 Questions with Evan Morgenstein
Name: Evan Morgenstein
Current title: CEO
Current organisation: The Digital Renegades
Morgenstein is a serial entrepreneur starting one of the largest Olympic athlete representation agencies w icons like Mark Spitz, Janet Evans, Jackie Joyner Kersee, Dara Torres, Greg Louganis, Brice Jenner and others. In 2008, Morgenstein started a corporate consulting agency working with Microsoft, Smithfield, Mercedes Benes and others. Currently owns one of the largest social media in he fee agencies in the world with icons such as Jen Selter, Sonny aHurrell and Ilana Muhlstein.
1. What have you found most challenging as a leader of a small or medium enterprise?
Having enough liquify to make the investments in people, hard goods, digital ads and other things to effectively grow the business. Additionally , the talent pool for small agencies vs the better funded agencies is always challenging.
2. How did you become a leader of an SME? Can you please briefly tell the story?
Having started 5 companies I believe I am very well positioned to discuss, answer and share insights that could be beneficial to others.
3. How do you structure your work days from waking up to going to sleep?
I barely sleep 4 hours a day. I’m always thinking of the next move. I’m passionate about the businesses that I’m in and what I want to achieve. I leave my schedule very flexible on a day to day schedule to handle anything I need to on order to grow, manage and better my businesses
4. What's the most recent significant leadership lesson you've learned?
That peoples resumes are worthless. Until someone feels the pressure of excellence do you know if they can handle being in the pressure cooker.
5. What's one book that has had a profound impact on your leadership so far? Can you please briefly tell the story of how that book impacted your leadership?
I don’t have time to read books. But I will tell you Shark Tank has changed entrepreneurs forever. The familiarity with what’s required to be successful, how to present a company looking for funding and how you pitch your asset is invaluable.
6. How do you build leadership capacity in an SME?
Create a tiered ladder for success and let people attempt to scale it on their own!
7. What is one meaningful story that comes to mind from your time as a leader of an SME so far?
When my agency changed from a sports marketing agency to a social media influencers agency. I made the decision in less than 2 hours and it’s turned into one of the best decisions I’ve ever made. I decided this 2 weeks before the pandemic hit the USA. My agency has never been busier!