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Thank you to the 1,400 leaders who’ve generously done the 7 questions!
I hope reading

helps you in your leadership.



Jonno White

7 Questions with Jodi DeMassa
7 Questions with Jodi DeMassa

Name: Jodi DeMassa

Current title: Founder

Current organisation: Optimum AdVantage

I help my clients improve their brand exposure, client acquisition, user experience, and personal brand. I am recognized as one of the Top 100 Leaders in Marketing and Advertising.

7 Questions with Jodi DeMassa

1. What have you found most challenging as a leader of a small or medium enterprise?

Finding the right balance between your business development and helping your clients build their business.

2. How did you become a leader of an SME? Can you please briefly tell the story?

Two main reasons - I pushed myself to increase my family business revenue, admist the pandemic and successfully made their revenue increase 3x in one month. 2nd reason was that I saw an opportunity to help other small business owners pivot quickly and stay in business.

3. How do you structure your work days from waking up to going to sleep?

First, I work on content creation for my business, then I handle client's projects, and at the end of the day, I research for an opportunities to get our brand more out there.

4. What's the most recent significant leadership lesson you've learned?

Listening to our clients experience with other marketing agencies and hearing their pain points to solve that problem.

5. What's one book that has had a profound impact on your leadership so far? Can you please briefly tell the story of how that book impacted your leadership?

Sell like Crazy, from Sabri Suby. It gives you more understand on how to approach people when you may not have that much knowledge on sales.

6. How do you build leadership capacity in an SME?

Become a thought leader, speaking on the future of marketing and advertising, wanting to help others.

7. What is one meaningful story that comes to mind from your time as a leader of an SME so far?

By offering my help, I was able to start an internal conversation amongst people working in a sustainable nonprofit. They met and were given a better direction to being more out there and present online.

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