top of page
Jonno circle (1).png

Thank you to the 1,400 leaders who’ve generously done the 7 questions!
I hope reading

7 Questions with Gemma

helps you in your leadership.



Jonno White

7 Questions with Gemma

Name: Gemma

Current title: Founder

Current organisation: Define The Fine & Together Is Better

Founder of Define The Fine and living in The Netherlands since 2013.

Communication is my fuel, and behavior is my motto. I’m passionate about communication, marketing, and UX with more than 10 years’ experience, and connecting people since I can remember.

I love creating and bringing ideas to life. As an optimist, I think about what is there and what is possible to do with it.

My main purpose is to help entrepreneurs and C-Level managers to successfully achieve their goals in creating strong brands; helping them to Improve their systems/procedures - webs, online platforms, and apps, developing efficient and effective operations by focusing on customers/user’s success, and branding.

I help my customers to improve the way they communicate the values of their company and products or services with their clients/users.

I teach Fundamentals of marketing, Customers Experience and Consumer behavior at the Biotechnology Business Institute in Barcelona, and Neuromarketing at CEF in Madrid, both to master students.

I’m a member of the Interaction Design Foundation and Innovagogia. I’m also a member of “Google’s Women tech-makers community”, of “Mujeres líderes de las Américas”, of "Impulse4Women", “Women In Tech” and my own association "Together Is Better Hub" which; stimulate the exchange of ideas, and support the ambition, leadership, and entrepreneurship of women, fostering diversity in companies and organizations.

7 Questions with Gemma


1. What have you found most challenging as a CEO or executive of a large enterprise?

One of the more challenging things is to leave space to just think and to create.

2. How did you become a CEO or executive of a large enterprise? Can you please briefly tell the story?

I'm from Spain but I moved to The Netherlands in 2013. I have started working as a Country Manager for Spain in a dutch company. I was there not only to do my job but support other team members' jobs.
Now, I have my own company, a small one and I collaborate with a few big organizations. To work with them first I had to do a lot of work with great results and then be there for them. Being not only working but also present all the time.

3. How do you structure your work days from waking up to going to sleep?

First thing in the morning I have a relaxed breakfast with my small daughter and then we get ready to bring her to school. When I come back, I meditate for 20 minutes and start working. The first thing I do is checking emails, social media messages, and all the communications that I have since the day before. Once I reply to the most important things I continue doing my job until lunchtime.
I do the same process with messages and emails a few times a day. I also leave some time to keep in contact with my network and to create new contacts.
When I finish working I have dinner with my 2 daughters and I spend some quality time with them. When they go to bed, then I have time for myself to read, watch a movie, or meet some friends. I go to sleep early, for me, it is really important to feel good and to be efficient the next day.

4. What's the most recent significant leadership lesson you've learned?

The biggest challenge is when I talk with men leaders about Together is Better and I explain how we want to create a more diverse world, and to do it together with men and women... At the beginning, it is difficult to involve them as they are used to seeing groups of only women so they start with a barrier. Also, some women see it as difficult and as a challenge themselves when I talk to them and explain that we are working all together. There are many social barriers and prejudices.

5. What's one book that has had a profound impact on your leadership so far? Can you please briefly tell the story of how that book impacted your leadership?

Kaizen: The Key To Japan's Competitive Success
It tells you about how Kaizen works and how using it you can become more efficient at work and life. You can see many examples that help you to implement it in your daily routine.

6. How do you build leadership capacity in a large enterprise?

Starting by being yourself and honest. Motivating people and leading by example. You need to show people how important it is to keep your word, be true to yourself and to the rest. Share your success and also your failure.

7. What is one meaningful story that comes to mind from your time as a CEO or executive of a large enterprise so far?

When we sign an agreement with the Spanish Government to bring the technological tool to the public schools in Spain. I was feeling amazing to make it possible as the situation was not good in the schools and it was not easy for the kids to have this kind of tools. It was great to make it happen!

bottom of page