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Thank you to the 1,400 leaders who’ve generously done the 7 questions!
I hope reading

7 Questions with Leandro Rocha

helps you in your leadership.



Jonno White

7 Questions with Leandro Rocha

Name: Leandro Rocha

Current title: Founder & CEO

Current organisation: Hub App Technologies for Goods & Services

Leandro is a Brazilian visionary, entrepreneur and businessman.
He is the Chairman at the Hub | Goods & Services App, an innovative booking services platform and cutting-edge technology connecting customers to business owners, professionals, students, and services providers.

7 Questions with Leandro Rocha


1. What have you found most challenging as a CEO or executive of a large enterprise?

“You can not build a large company and achieve great results if you think small ”. A leader must be able to overcome any situation or challenge, it must include managing time, defining strategies, creating innovative ideas, leading people and achieving great results. It is important to understand that a company can only achieve success if it has a large and competent team behind the scenes.

2. How did you become a CEO or executive of a large enterprise? Can you please briefly tell the story?

“You don't become CEO overnight, a CEO has specific skills that are different from most people. They are professionals with a holistic business vision, keen feelings about the market, and strategists”. Until I became the Founder and CEO of the Hub, I had a long history in the business world. I come from a humble birthplace, I was raised in a very poor community in Rio de Janeiro and I had to overcome poverty and all the hardships that life imposes on us until we achieve success in our achievements. I started to work when I was 10 years old selling popsicles on the streets of the poor community where I lived, I already sold popsicles, water on the beach, sweets on the street, and I was a helper in a mechanic workshop when I was 11 years old. At the age of 18 I joined the Brazilian Navy, I was a military man in the Navy, and from then on I graduated as a man prepared to take on the challenges of life, I paid for my business school (bachelor in Business Administration) and did my post-graduate degree in Business Management in one of the most renowned business universities in Brazil, called Ibmec, where the Minister of Economy of Brazil was the director and renowned people already studied. I have traveled to more than 13 countries and worked in different environments such as Operations, Logistics, Food and Oil Industries, in telecommunications companies in the areas of finance, billing, satellite operations, marketing, Value Added Services, innovation development, network quality, QA, IT Services, in Olympic and Paralympic Games as Games Coordinator, in Commonwealth Games, with customer services in Stadiums, until I founded my own startup, the Hub. The trajectory in business demands a lot of dedication, wisdom and knowledge, which is why we remain firm and committed to the challenges assumed with life, with the career and with the purposes assumed with society.

3. How do you structure your work days from waking up to going to sleep?

“Define a time management plan”.
I took a time management course at Santa Barbara City College in California, United States. This course, together with my previous experiences and qualifications, enabled me to better manage my time, according to physical activities or walking on the beach to open up the field of thought, I organise my activities by priority level and start working.
Usually an Executive works an average of 12 hours a day.

4. What's the most recent significant leadership lesson you've learned?

“Lead a team as you teach your kids”
Be patient, loyal, trustworthy and set examples. A good leader is one who marks the lives of people by leading through good examples.

5. What's one book that has had a profound impact on your leadership so far? Can you please briefly tell the story of how that book impacted your leadership?

“The Bible, and the Secret. The Law of Attraction”.
These are the most powerful books that I already read and that I use as reference in my life.
The Bible teaches us through spiritual examples, the faith, our beliefs in GOD, and it is our orientations.
The Secret books help us to believe in our dreams and strengthen our energies to achieve great results.

6. How do you build leadership capacity in a large enterprise?

Leading by good examples.
Be an example to your team and identify your skills and abilities for better performance.
The process of continuous improvement is a process of daily learning and helps us to identify where we are failing and what we can improve to be better people.

7. What is one meaningful story that comes to mind from your time as a CEO or executive of a large enterprise so far?

“We face big challenges every day, life is a challenge and meaningful stories come with life experiences”.
Many people do not have an idea of the difficulties we go through when we are starting our own business, we often have to look for loans, get into debt, and sacrifice our personal lives to achieve success.
When we create a business, we are transforming a dream into reality and that demands dedication to the extreme, and everything we do is for a purpose of life, whether it be a better person, contribute to the development and growth of your country, give something back to the community in which you live, contribute to the job generation and income, or even contribute to governments to eradicate hunger and extreme poverty in the society.

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