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Thank you to the 1,400 leaders who’ve generously done the 7 questions!
I hope reading

7 Questions with liz Ashall-Payne

helps you in your leadership.



Jonno White

7 Questions with liz Ashall-Payne

Name: liz Ashall-Payne

Current title: CEO

Current organisation: ORCHA Health Ltd

Liz Ashall Payne is Founding CEO of ORCHA, the world’s leading provider of digital health accreditation ad distribution services. A trained Speech and Language Therapist, for almost 20 years Liz led NHS transformation programmes, helping to unlock the power of digital across the UK and Europe. In 2015 Liz founded ORCHA, attracting investment from Sir Terry Leahy and Bill Currie. The organisation has grown exponentially, now providing digital health assessment and distribution services in eleven countries and in the UK to organisations in 50% of NHS regions.

ORCHA has won numerous awards, whilst Liz has been selected as a Tech Trailblazer by the BIMA 100, picked as a Healthcare IT Leader by the HIMSS Future 50, named Entrepreneur of the Year by the British Chamber of Commerce and has featured within the LDC top 50.

Liz was appointed a NHS England NIA fellow, is a coach for the NHS England Clinical Entrepreneur program, a member of the OCS Advisory Board, the Tech UK Health and Social Care Council and is the Associate Vice Chair for Standards for the British Computing Society.

7 Questions with liz Ashall-Payne


1. What have you found most challenging as a CEO or executive of a large enterprise?

Making decisions with limited information

Juggling a long list of urgent must do's

HR issues

2. How did you become a CEO or executive of a large enterprise? Can you please briefly tell the story?


3. How do you structure your work days from waking up to going to sleep?

Take each 1/2 day and focus, focus and focus!

Plus have a small list of must deliver today - and make sure that gets completed

4. What's the most recent significant leadership lesson you've learned?

transparency, tenacity and teamwork

5. What's one book that has had a profound impact on your leadership so far? Can you please briefly tell the story of how that book impacted your leadership?

Eat that frog- do the worst thing first! everything else is then easy

6. How do you build leadership capacity in a large enterprise?

We use OKRs plus have a strong focus on value based culture

7. What is one meaningful story that comes to mind from your time as a CEO or executive of a large enterprise so far?

Imposter syndrome is alive and well

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