7 Questions with Marc Toumelin

Name: Marc Toumelin

Current title: VP marketing

Current organisation: DASSAULT SYSTEMES (Ex)

My value is to bring Marketing and Sales organizations working effectively together as one team to achieve exceptional customer experiences. I’m leveraging data analytics, digital storytelling and sales-enablement to get the required scale in Customer engagement.

25+ years in the digital economy, information and technology services as well as in FMCG, working in various countries for multinational companies such as Microsoft, Dassault Systèmes, ANSYS, Coca-Cola and Danone brought me a unique blend of Marketing, Sales and Business skills through CMO, Product Management, Business Development, Account & Category Management positions.

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1. What have you found most challenging as a CEO or executive of a large enterprise?

setting a join vision to rally a team

2. How did you become a CEO or executive of a large enterprise? Can you please briefly tell the story?

a step by step career progress. No magic formula it's just by doing my job hit my objective and gain the trust of my peers and managers

3. How do you structure your work days from waking up to going to sleep?

I set a clear agenda for the day to come as my last task of the day. When I start the next day I already know where to focus.

4. What's the most recent significant leadership lesson you've learned?

starting a new job in a company working with a different business culture than yours is a very tough exercise and you need to take the time to gain the trust of your peers, even if you would like things to happen quicklier.

5. What's one book that has had a profound impact on your leadership so far? Can you please briefly tell the story of how that book impacted your leadership?

Connected Strategy from Siggelkow and Terwiesch. An amazing book showing how the rules of customer engagement are radically changing through digital

6. How do you build leadership capacity in a large enterprise?

-strong listening capabilities to really understand companies problems and issues to solve.
- be customer centric across everything you do.
- set a joint vision
- foster a collaborative framework across the teams
-recognize great people within your team for great achievements.

7. What is one meaningful story that comes to mind from your time as a CEO or executive of a large enterprise so far?

Like everyone, I learned being agile during the Covid Crisis as we had to adjust our plans, get our people working remotely and be creative to re-engage our customer in a different but meaningful way.