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I hope reading

7 Questions with Neil Braniff

helps you in your leadership.



Jonno White

7 Questions with Neil Braniff

Name: Neil Braniff

Current title CEO

Current organisation: Phoenix Health Innovations Ltd

I have been involved in healthcare management for 24 years and have been involved in various large enterprises.My interest stemmed from childhood after my mother had a stroke and being around different carehomes.It gave me empathy for people who suffer with their health.It was an obsession from childhood and something I love doing today.We supply medical equipment and source health professionals rapidly branching out globally.
Neurological disorders are something we are focusing on at the moment.My partner has Huntington’s disease too so I see firsthand what people go through and we are looking to keep innovating on healthcare and one day find a cure for this terrible disease.

7 Questions with Neil Braniff


1. What have you found most challenging as a CEO or executive of a large enterprise?

I really enjoy a challenge.The most challenging aspect for me has been to influence leaders to see everyone is different and to appreciate diversity I think.It's very rewarding though when the changes happen to see for everyone.Unity in diversity as well as gender equality
Men and women deserve the best rewards,gender shouldn’t matter or come into it.
Sexism can be pretty rife but we don’t allow that

2. How did you become a CEO or executive of a large enterprise? Can you please briefly tell the story?

I found I had leadership potential in different areas of life and had a lot of healthcare professionals asking for advice I guess over time.I realised this by starting up various enterprises that lead to Phoenix Health Innovations Ltd after being asked to help many people.The motivation has always been to focus on value growth.Building a culture of value getting creative and making things happen

3. How do you structure your work days from waking up to going to sleep?

I'm up at 4.30 every morning
Cold shower,chi kung exercise
Bvitamins fruit and high omega 3s
Then getting the children dressed fed and settled.Then I work on whatever project we may be focusing on
I believe in good sleep as well as a healthy environment to really flourish
Morning time is replying to emails from the previous night.
Snacking on fruit and nothing processed throughout the day
I don't have a fixed routine as such.
I talk to alot of students and health professionals sharing experiences, knowledge and always looking for ways to improve healthcare services.I recently had an interview with a county councillor in England and looking forward to projects we are taking on.My days are comprised of many meetings with various large companies to collaborate
I have organic meat once a day for dinner or a good source of protein to give my body what it needs.
I play with my kids a lot and discussing the future with my partner.She is struggling to talk now and walk so I've learned to delegate a lot more now, So I can spend quality time with her.I have a cleaner to help with the home and carer to help out
We have two toddlers and children from our
previous marriages
I believe kids follow what you do not what you say so
Good habit are very important and to never worry about things as it changes nothing

4. What's the most recent significant leadership lesson you've learned?

When we think about it the only real challenge we have is ourselves.So to improve our lives and business we must improve ourselves first.Remain humble grateful and keep an open mind is what I’ve always believed.The most recent and inspiring for me is my partner and other patients i meet with Huntington’s disease
They enjoy every moment they get and remain positive under the most terrible circumstances it's a dreadful disease

5. What's one book that has had a profound impact on your leadership so far? Can you please briefly tell the story of how that book impacted your leadership?

For me Tyson fury’s book on his life and overcoming adversity.To hit rock bottom and climb his way back to the top,overcoming mental health issues and win the world title is inspiring and shows what can be done with faith

6. How do you build leadership capacity in a large enterprise?

With patience,a humble attitude and devotion to a positive culture anything is possible
Never dictate or force anyone but listen discuss and make everyone believe in themselves

7. What is one meaningful story that comes to mind from your time as a CEO or executive of a large enterprise so far?

It’s certainly for me seeing the changes that have happened so far bringing positive vision and results to people in bad health and feeling listened to

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