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7 Questions on Leadership with Christa Nichols

Name: Christa Nichols

Title: Founder

Organisation: Wordy Mama

Christa Nichols is an Iowa farm wife turned sales copywriter who helps clients grow and scale their businesses through dialed-in sales copy that converts via digital marketing campaigns. Her clients include 7-, 8-, and 9-figure entrepreneurs and influencers. When she’s not writing sales copy and helping her clients shatter launch records, she’s training sales copywriters in her sales copywriting certification program, Written Results Academy.

Christa has also contributed to multiple Amazon #1 best-selling books and is a popular guest expert and coach inside high-ticket mastermind programs and podcasts. One of her biggest passions is helping entrepreneurs and business owners convert like crazy so they can make more of a positive impact on the world. Christa and her husband Jeremy Nichols enjoy life with their two kids on their Iowa farm where their barn is a gym and their pets include three dogs, four goats, and a rather large and hairy potbellied pig named Hamela Anderson.

Thank you to the 2,000 leaders who’ve generously done the 7 Questions on Leadership!

I hope Christa's answers will encourage you in your leadership journey. Enjoy!


Jonno White

1. What have you found most challenging as a leader?

The most challenging part of being a leader for me is letting others help me. I understand that I can't do everything myself, but I sure do like to try!

2. How did you become a leader? Can you please briefly tell the story?

I became a leader the day I decided that I was willing to follow my gut and see what I was capable of accomplishing. I'd always been hesitant to take risks. I chose the safe option every time until one day the safe option was no longer available. I either needed to go out and get a "real job", or find out what I was made of and go all in on building a business that allowed my family and I to live the lifestyle we wanted. It wasn't always an easy path, but I'm so glad I stepped up and did the scary thing because it changed our lives forever in a good way.

3. How do you structure your work days from waking up to going to sleep?

I get up at 6 a.m. every morning and have a cup of coffee with my husband and read the Bible. Next, I create social media content. I always do this first, because if I don't, it won't happen, and online visibility is important to my business growth. I split the rest of my working hours into either writing, strategy, client and coaching calls, or networking. I usually take a couple short breaks to walk around outside and change my state. I finish up around 6 or 7 p.m. and spend the rest of the evening with my family.

4. What's a recent leadership lesson you've learned for the first time or been reminded of?

As the leader of my business, I am responsible for everything that comes out of it, good and bad, no matter if it was me or a team member, or an outside person who produced it. There is no pass-the-buck. No "it's not my fault". There is only stepping up and handling things with grace and integrity, always.

5. What's one book that has had a profound impact on your leadership so far? Can you please briefly tell the story of how that book impacted your leadership?

When I read Extreme Ownership by Jocko Willing, I was really struggling to manage a difficult team-member situation. I hate conflict and confrontation, but things needed to be dealt with, and I wasn't dealing with it. As I was reading Extreme Ownership, I was reminded my leadership set the tone for interactions across the board. My not being willing to do what was necessary to have a hard conversation may have prevented hurt feelings, but only in the short run. In the long run, it was going to hurt my business and the relationship between my team members and me.

6. If you could only give one piece of advice to a young leader, what would you say to them?

You will make mistakes, and that's okay. Just be humble and willing to make things right, learn and grow.

7. What is one meaningful story that comes to mind from your time as a leader, so far?

Although being a leader carries a lot of responsibility, there's a lot of reward in it too. When I hear from students how their lives have changed because of what they've learned in my programs, that makes all the work and stress of launching offers worth it.

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