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400 Inspirational Anita Roddick Quotes On Success (2023)

1. “Be courageous. It’s one of the only places left uncrowded.” – Anita Roddick


2. “Travel is like a university without walls.”


3. “I'm not about turning back the clock or promising some magic elixir of youth. It's an acknowledgment of the fact that as we age our skin has different needs.”


4. “I started The Body Shop in 1976 simply to create a livelihood for myself and my two daughters, while my husband, Gordon, was trekking across the Americas. I had no training or experience and my only business acumen was Gordon’s advice to take sales of £300 a week. Nobody talks of entrepreneurship as survival, but that’s exactly what it is and what nurtures creative thinking.” Anita Roddick


5. “It is true that there is a fine line between entrepreneurship and insanity. Crazy people see and feel things that others don’t. But you have to believe that everything is possible. If you believe it, those around you will believe it too.” – Anita Roddick


6. “We communicate with passion and passion persuades. So you’ve got to have a product or service you feel emotionally charged about. Then you can tell stories about it that will inspire others.”


7. “First, you have to have fun. Second, you have to put love where your labor is. Third, you have to go in the opposite direction to everyone else.”


8. “The bigger you grow, the more intimate communication has to be. It almost has to be belly and belly. As you get bigger and bigger in an organization, everything gets more and more detached and everything is on email or voicemail. That’s the worse thing because lack of intimacy is one of the downsides (of growth).” – Anita Roddick


9. “I wake up every morning thinking…this is my last day. And I jam everything into it. There’s no time for mediocrity. This is no damned dress rehearsal.” – Anita Roddick


10. “Nobody talks of entrepreneurship as survival, but that’s exactly what it is and what nurtures creative thinking.”


11. “Never feel too small or powerless to make a difference.” Anita Roddick


12. “You’ve got to be hungry – for ideas, to make things happen, and to see your vision made into reality.”


13. “Nobody talks of entrepreneurship as survival, but that’s exactly what it is and what nurtures creative thinking.”


14. “The money that we make from the company goes into The Body Shop Foundation, which isn't one of those awful tax shelters like some in America. It just functions to take the money and give it away.”


15. “You educate people, especially young people, by stirring their passions, so you take every opportunity to grab the imagination of your employees, you get them to feel they are doing something important, that they are not a lone voice, that they are the most powerful and potent people on the planet.”


16. “I wake up every morning thinking…this is my last day. And I jam everything into it. There’s no time for mediocrity. This is no damned dress rehearsal.” – Anita Roddick


17. “When you run an entrepreneurial business, you have hurry sickness - you don't look back, you advance and consolidate. But it is such fun.”


18. “The word love is never mentioned in big business.”


19. “Speed, agility and responsiveness are the keys to future success.” – Anita Roddick


20. “Since the governments are in the pockets of businesses, who's going to control this most powerful institution? Business is more powerful than politics, and it's more powerful than religion. So it's going to have to be the vigilante consumer.”


21. “It’s about creating a product or service so good that people will pay for it. Now 30 years later, The Body Shop is a multi-local business with over 2,045 stores… serving over 77 million customers… in 51 different markets… in 25 different languages… and across 12 time zones. And I haven’t a clue how we got here!”


22. “Travel is like a university without walls.” – Anita Roddick


23. “Successful entrepreneurs may hate hierarchies and structures and try to destroy them. They may garner the disapproval of MBAs for their creativity and wildness. But they have antennae in their heads. When they walk down the street anywhere in the world, they have their antennae out, evaluating how what they see can relate back to what they are doing. It might be packaging, a word, a poem, or even something in a completely different business.”


24. “It is a critical job of any entrepreneur to maximize creativity, and to build the kind of atmosphere around you that encourages people to have ideas. That means open structures, so that accepted thinking can be challenged.”


25. “Quite apart from anything else, my experience is trying to change things for the better makes you feel better, healthier. Humans are communicative animals: when you do good in a community, the benefits eventually get back to you.”


26. “There is no scientific answer for success. You can’t define it. You’ve simply got to live it and do it.”


27. “We entrepreneurs are loners, vagabonds, troublemakers. Success is simply a matter of finding and surrounding ourselves with those open-minded and clever souls who can take our insanity and put it to good use.”


28. “The end result of kindness is that it draws people to you.” – Anita Roddick


29. “I have always found that my view of success has been iconoclastic: success to me is not about money or status or fame, its about finding a livelihood that brings me joy and self-sufficiency and a sense of contributing to the world.” – Anita Roddick


30. “If I can't do something for the public good, what the hell am I doing?”


31. “Being good is good business.”


32. “Not all revolutionaries set out to change the world per se; some set out to change their own worlds. And in so doing, they often change the way one person, or a few people, or whole communities, or entire nations or the world thinks and operates in some significant way.” – Anita Roddick


33. “A vision is something you see and others don’t. Some people would say that’s a pocket definition of lunacy. But it also defines entrepreneurial spirit.”


34. “If you think you're too small to make a difference, you've never been to bed with a mosquito.”


35. “I have no interest in being the biggest, the most profitable, or the largest retailer. I just want The Body Shop to be the best, most breathlessly exciting company – and one that changes the way business is carried out.”


36. “I am aware that success is more than a good idea. It is timing too.”


37. “If we develop a moral sensitivity that consists of care rather than coercion, maybe the practices that have led to economies that use millions of child laborers, armies that turn kids into killers, and a society in which child prostitution is one of the fastest growing industries, will end.”


38. “Companies must show more developed emotion than fear and greed.”


39. “My goal was livelihood. We don’t use that word often enough. If I could give one piece of advice to anyone it’s don’t obsess with this notion that you have to turn everything you do into a business, because that ends up being a small version of a large company. But if you can create an honorable livelihood, where you take your skills and use them and you earn a living from it, it gives you a sense of freedom and allows you to balance your life the way you want.” – Anita Roddick


40. “The growth of The Body Shop is testimony to the fact that you don’t need to waste money on costly advertising campaigns to be successful. Instead, we’ve always relied on word of mouth and stories.” – Anita Roddick


41. “We were most creative when our back was against the wall.”


42. “There are only two ways of making money: the hard way and the very hard way!” – Anita Roddick


43. “Be special. Be anything but mediocre.” Anita Roddick


44. “I traveled enormously during the 1960's, when you measured everything by where you traveled and what you did as travelers.”


45. “Women are storytellers, they are communicators. They’ll go and sit around a table and talk about their first date, their first smoke, their first lipstick, whatever it is. Those rituals of life, marriages and death aren’t part of the language of men.”


46. “If I had learned more about business ahead of time, I would have been shaped into believing that it was only about finances and quality management.”


47. “I believe in businesses where you engage in creative thinking, and where you form some of your deepest relationships. If it isn’t about the production of the human spirit, we are in big trouble.“


48. “The big question is: how do you institutionalize success and still keep that edge of craziness and wildeness?”


49. “You have to look at leadership through the eyes of the followers and you have to live the message. What I have learned is that people become motivated when you guide them to the source of their own power and when you make heroes out of employees who personify what you want to see in the organization.”


50. “There are only two ways of making money: the hard way and the very hard way!”


51. “For me, campaigning and good business is also about putting forward solutions, not just opposing destructive practices or human rights abuses.”


52. “Whatever you do, be different—that was the advice my mother gave me, and I can’t think of better advice for an entrepreneur. If you’re different, you will stand out.”


53. “You’ve got so many groups that have no voice in this world – the indigenous, the poor. So how can I use the resources that I have and bring them up, highlight them. And it’s not that difficult. It’s just choosing and concentrating and focusing.” – Anita Roddick


54. “The key to handling problems and conflict within an organization is to keep the channels of communication wide open.”


55. “We are honest about our methods and our mistakes. We are not perfect – it isn’t possible to be perfect – but we are trying to go in the right direction and in those circumstances, it’s best not to mystify what we are trying to do.”


56. “Consumers have not been told effectively enough that they have huge power and that purchasing and shopping involve a moral choice.”


57. “Look at the Quakers - they were excellent business people that never lied, never stole; they cared for their employees and the community which gave them the wealth. They never took more money out than they put back in.”


58. “To succeed you have to believe in something with such a passion that it becomes a reality.”


59. “I want to define success by redefining it. For me it isn't that solely mythical definition - glamour, allure, power of wealth, and the privilege from care. Any definition of success should be personal because it's so transitory. It's about shaping my own destiny.”


60. “I believe in businesses where you engage in creative thinking, and where you form some of your deepest relationships. If it isn’t about the production of the human spirit, we are in big trouble.” Anita Roddick


61. “The movement for the environment really only started in the mid 1970's.”


62. “Be courageous. It's one of the only places left uncrowded”


63. “There is no scientific answer for success. You can't define it. You've simply got to live it and do it.”


64. “I constantly question myself: How can I bring values into an industry that is certainly not values-laden?”


65. “If you think you’re too small to have an impact, try going to bed with a mosquito.”


66. Anita Roddick Quote: “Whatever you do, be different – that was the advice my mother gave me, and I can’t think of better advice for an entrepreneur. If you’re different, you will stand out.” – Anita Roddick


67. “If you think you're too small to have an impact, try going to bed with a mosquito.”


68. “My passionate belief is that business can be fun, it can be conducted with love and a powerful force for good.”


69. “You can’t change the world from the rear view mirror.” – Anita Roddick


70. “Three components make an entrepreneur: the person, the idea and the resources to make it happen.” – Anita Roddick


71. “The end result of kindness is that it draws people to you.”


72. “We made a list of all the things we didn’t want to be. We did not want to be these captains of industry. That didn’t make our blood sing. I didn’t want to be a cosmetic diva wearing high heels and make-up, prancing around at the celebrity functions. We were rooted in family and community.”


73. “Be special. Be anything but mediocre.” – Anita Roddick


74. “If you do things well, do them better. Be daring, be first, be different, be just.” – Anita Roddick


75. “If you’re afraid to fail then you’re probably going to fail.”Kobe Bryant


76. “Get informed. Get outraged. Get inspired. Get active.”


77. “You can’t change the world from the rear view mirror.”


78. “To succeed you have to believe in something with such a passion that it becomes a reality.”


79. “I didn’t go to business school, didn’t care about financial stuff and the stock market.”


80. “JC Penny, Victoria’s Secret, IBM, Toys R Us, and TWA are among the U.S. corporations that have profited by employing prisoners. Put together for long mandatory sentences for minor drug offenses, a strong racial bias, prisons run by corporations for profit, the sale of convict labor to corporations, and a charge for prison room and board and you have a modern system of bonded labor – a social condition otherwise known as slavery.”


81. “It’s about creating a product or service so good that people will pay for it. Now 30 years on The Body Shop is a multi local business with over 2045 stores serving over 77 million customers in 51 different markets in 25 different languages and across 12 time zones. And I haven’t a clue how we got here!” Anita Roddick


82. “The growth of The Body Shop is testimony to the fact that you don’t need to waste money on costly advertising campaigns to be successful. Instead, we’ve always relied on word of mouth and stories.” – Anita Roddick


83. “There are only two ways of making money: the hard way and the very hard way!” Anita Roddick


84. “There are 3 billion women in the world who don't look like supermodels and only 8 that do.”


85. “Travel is like a university without walls.” – Anita Roddick


86. “The function of wealth is not to accumulate it but to give it away as productively and responsibly as you can.” Anita Roddick


87. “If you think you’re too small to have an impact, try going to bed with a mosquito.” Anita Roddick


88. “There is no scientific answer for success. You can’t define it. You’ve simply got to live it and do it.” Anita Roddick


89. “Be daring. Be first. Be different.”


90. “To succeed you have to believe in something with such a passion that it becomes a reality.”


91. “The market controls everything, but the market has no heart.”


92. “We communicate with passion and passion persuades.” Anita Roddick


93. “If you do things well, do them better. Be daring, be first, be different, be just.”


94. “A lot of companies say they are fair to their workers, but in fact turn a blind eye to bad working conditions, child labor, and starvation wages. Don’t believe the PR. Check how companies are really behaving.”


95. “Values carry the message of shared purposes, standards and conceptions of what is worth living for and what is worth striving for.”


96. “If I can’t do something for the public good, what the hell am I doing?” – Anita Roddick


97. “I am aware that success is more than a good idea. It is timing too.”


98. “There are 3 billion women in the world who don’t look like supermodels and only 8 that do.”


99. “It is true that there is a fine line between entrepreneurship and insanity. Crazy people see and feel things that others don’t. But you have to believe that everything is possible. If you believe it, those around you will believe it too.” – Anita Roddick


100. “I don’t think I’m a risk-taker. I don’t think any entrepreneur is. I think that’s one of those myths of commerce. The new entrepreneur is more values-led: you do what looks risky to other people because that’s what your convictions tell you to do. Other companies would say I’m taking risks, but that’s my path – it doesn’t feel like risk to me.”


101. “You’ve got to be hungry – for ideas, to make things happen and to see your vision made into reality.” Anita Roddick


102. “The market controls everything, but the market has no heart.”


103. “The end result of kindness is that it draws people to you.” – Anita Roddick


104. “The movement for the environment really only started in the mid 1970's.”


105. “If we develop a moral sensibility of caring rather than coercion then maybe we can stop the practices that have led to millions of child labourers, that allow armies to turn kids into killers, and that have created the fast-growing industry of child prostitution.”


106. “It is true that there is a fine line between entrepreneurship and insanity. Crazy people see and feel things that others don’t. But you have to believe that everything is possible. If you believe it, those around you will believe it too.” Anita Roddick


107. “If I can’t do something for the public good, what the hell am I doing?”


108. “Some men give up their designs when they have almost reached the goal; while others, on the contrary, obtain a victory by exerting, at the last moment, more vigorous efforts than ever before. Herodotus, historian If I had to name a driving force in my life, I’d name passion every time.”


109. “If you think you’re too small to have an impact, try going to bed with a mosquito.”


110. “Entrepreneurs are visionaries – they see things other people don’t see.” – Anita Roddick


111. “If you do things well, do them better.”


112. “Never feel too small or powerless to make a difference.”


113. “The key to handling problems and conflict within an organization is to keep the channels of communication wide open.” Anita Roddick


114. “Entrepreneurs are visionaries – they see things other people don’t see.”


115. “When you take the high moral road it is difficult for anyone to object without sounding like a complete fool.”


116. “To succeed you have to believe in something with such a passion that it becomes a reality.” – Anita Roddick


117. “I believe in businesses where you engage in creative thinking, and where you form some of your deepest relationships. If it isn't about the production of the human spirit, we are in big trouble.”


118. “Whatever you do, be different — that was the advice my mother gave me, and I can’t think of better advice for an entrepreneur. If you’re different, you will stand out.”


119. “Over the past decade... while many businesses have pursued what I call 'business as usual,' I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.”


120. “Whatever you do, be different - that was the advice my mother gave me, and I can't think of better advice for an entrepreneur. If you're different, you will stand out.”


121. “Mess with nature and it will mess right back…” – Anita Roddick


122. “I found that if business is managed from the heart, great things can and will happen. All that is stopping us is our imagination.”


123. “At The Body Shop we had always been measured by how many jobs we had created, and I got a major award from the Queen on that.”


124. “Three components make an entrepreneur: the person, the idea and the resources to make it happen.” – Anita Roddick


125. “We communicate with passion and passion persuades.”


126. “If you think you’re too small to have an impact, try going to bed with a mosquito.”


127. “When you take the high moral road it is difficult for anyone to object without sounding like a complete fool.” – Anita Roddick


128. “My passionate belief is that business can be fun, it can be conducted with love and a powerful force for good.”


129. “We entrepreneurs are loners, vagabonds, troublemakers. Success is simply a matter of finding and surrounding ourselves with those open-minded and clever souls who can take our insanity and put it to good use.”


130. “I have always found that my view of success has been iconoclastic: success to me is not about money or status or fame, its about finding a livelihood that brings me joy and self-sufficiency and a sense of contributing to the world.”


131. “The end result of kindness is that it draws people to you.”


132. “I started The Body Shop in 1976 simply to create a livelihood for myself and my two daughters, while my husband, Gordon, was trekking across the Americas. I had no training or experience and my only business acumen was Gordon’s advice to take sales of £300 a week. Nobody talks of entrepreneurship as survival, but that’s exactly what it is and what nurtures creative thinking.” – Anita Roddick


133. “The growth of The Body Shop is testimony to the fact that you don’t need to waste money on costly advertising campaigns to be successful. Instead, we’ve always relied on word of mouth and stories.”


134. “My passionate belief is that business can be fun, it can be conducted with love and a powerful force for good.”


135. “Never be seduced into believing it isn’t the role of business to tackle the big issues, because it absolutely is.” Anita Roddick


136. “Be daring. Be first. Be different.”


137. “Being good is good business.” – Anita Roddick


138. “It is true that there is a fine line between entrepreneurship and insanity. Crazy people see and feel things that others don't. But you have to believe that everything is possible. If you believe it, those around you will believe it too.”


139. “The business of business should not be about money. It should be about responsibility. It should be about public good, not private greed.”


140. “You’ve got to be hungry – for ideas, to make things happen and to see your vision made into reality.”


141. “I found that once you had changed the language of business from one which is purely economic to one of reflection and care and a dedication to social justice, people felt they could bring their heart to the workplace.”


142. “If I had to name a driving force in my life, I would name passion every time.”


143. “My passionate belief is that business can be fun, it can be conducted with love and a powerful force for good.”


144. “If you think you’re too small to have an impact, try going to bed with a mosquito.”


145. “You have to look at leadership through the eyes of the followers and you have to live the message.”


146. “The business of business should not be about money. It should be about responsibility. It should be about public good, not private greed”


147. “We entrepreneurs are loners, vagabonds, troublemakers. Success is simply a matter of finding and surrounding ourselves with those open-minded and clever souls who can take our insanity and put it to good use.” – Anita Roddick


148. “The end result of kindness is that it draws people to you.” Anita Roddick


149. “There is no scientific answer for success. You can’t define it. You’ve simply got to live it and do it.” – Anita Roddick


150. “You’ve got to be hungry – for ideas, to make things happen and to see your vision made into reality.” – Anita Roddick


151. “Mess with nature and it will mess right back…” – Anita Roddick


152. “Sure, it is possible to argue for a world trade system that puts basic human rights and the environment at its core. It’s possible but it’s damned hard when you have the most powerful corporations in the world raging against you.”


153. “Speed, agility, and responsiveness are the keys to future success.”


154. “I want to work for a company that contributes to and is part of the community. I want something not just to invest in. I want something to believe in.”


155. “To succeed you have to believe in something with such a passion that it becomes a reality.”


156. “There are 3 billion women in the world who don’t look like supermodels and only 8 that do.”


157. “Running a company on market research is like driving while looking in the rear-view mirror.” – Anita Roddick


158. “It is a critical job of any entrepreneur to maximize creativity, and to build the kind of atmosphere around you that encourages people to have ideas. That means open structures, so that accepted thinking can be challenged.”


159. “Be special. Be anything but mediocre.”


160. “Whatever you do, be different – that was the advice my mother gave me, and I can’t think of better advice for an entrepreneur. If you’re different, you will stand out.”


161. “The business of business should not just be about money, it should be about responsibility. It should be about public good, not private greed.”


162. “The market controls everything, but the market has no heart.”


163. “We entrepreneurs are loners, vagabonds, troublemakers. Success is simply a matter of finding and surrounding ourselves with those open-minded and clever souls who can take our insanity and put it to good use.” Anita Roddick


164. “Whatever you do, be different. If you're different, you will stand out.”


165. “We were most creative when our back was against the wall.”


166. “The business of business should not be about money. It should be about responsibility. It should be about public good, not private greed.” – Anita Roddick


167. “When your back is against the wall financially, creative juices flow.” – Anita Roddick


168. “I started The Body Shop in 1976 simply to create a livelihood for myself and my two daughters, while my husband, Gordon, was trekking across the Americas. I had no training or experience.”


169. “Whatever you do, be different – that was the advice my mother gave me, and I can’t think of better advice for an entrepreneur. If you’re different, you will stand out.”


170. “Don’t underestimate the power of the vigilante consumer.” – Anita Roddick


171. “I am aware that success is more than a good idea. It is timing too.” – Anita Roddick


172. “My goal was livelihood. We don’t use that word often enough. If I could give one piece of advice to anyone it’s don’t obsess with this notion that you have to turn everything you do into a business, because that ends up being a small version of a large company. But if you can create an honorable livelihood, where you take your skills and use them and you earn a living from it, it gives you a sense of freedom and allows you to balance your life the way you want.” – Anita Roddick


173. “All through history, there have always been movements where business was not just about the accumulation of proceeds but also for the public good.”


174. “To succeed you have to believe in something with such a passion that it becomes a reality.”


175. “Be special. Be anything but mediocre.”


176. “I think it is completely immoral for a shop to trade in the middle of a community, to take money and make profits from that community and then ignore the existence of that community, its needs and problems.”


177. “I am aware that success is more than a good idea. It is timing too.” Anita Roddick


178. “Get informed. Get outraged. Get inspired. Get active.”


179. “I believe in businesses where you engage in creative thinking, and where you form some of your deepest relationships. If it isn’t about the production of the human spirit, we are in big trouble.” – Anita Roddick


180. “The predominant idea behind globalization, in its most virulent form, is an unpleasant kind of social Darwinism – that the world is for winners not losers, that only the successful count, that money is considerably more important than votes.”


181. “I have devoted most of my working life to finding new ways of doing business, and the last ten years at least looking for ways for business to take a lead in making the world a better place.”


182. “Don’t underestimate the power of the vigilante consumer.” – Anita Roddick


183. “My argument is: keep the bloody bottom line at the bottom. That’s where it should be.”


184. “Years ago nobody was elected on the economic ticket. It was either the education platform, or it was health or it was other issues. It is only recently that economic values have superceded every other human value.”


185. If you’re different, you will stand out.” – Anita Roddick


186. “Get informed. Get outraged. Get inspired. Get active.”


187. “I think the leadership of a company should encourage the next generation not just to follow, but to overtake. The duty of leadership is to put forward ideas, symbols, metaphors of the way it should be done, so that the next generation can work out new and better ways of doing the job. The complaint Gordon and I have is that we are not being overtaken by our staff. We would like to be able to say, “We can’t keep up with you guys”, but, it is not happening.” – Anita Roddick


188. “Get informed. Get outraged. Get inspired. Get active.” Anita Roddick


189. “You can’t change the world from the rear view mirror.” – Anita Roddick


190. “It is true that there is a fine line between entrepreneurship and insanity. Crazy people see and feel things that others don’t. But you have to believe that everything is possible. If you believe it, those around you will believe it too.”


191. “Running a company on market research is like driving while looking in the rear-view mirror.” – Anita Roddick


192. “Consumers have not been told effectively enough that they have huge power and that purchasing and shopping involve a moral choice.”


193. “I want to work for a company that contributes to and is part of the community. I want something not just to invest in. I want something to believe in.”


194. “Speed, agility and responsiveness are the keys to future success.”


195. “We communicate with passion and passion persuades.” – Anita Roddick


196. “If you do things well, do them better. Be daring, be first, be different, be just.”


197. “Be courageous. It’s one of the only places left uncrowded.”


198. “Be courageous. It’s one of the only places left uncrowded.”


199. “There’s no scientific answer for success. You can’t define it. You’ve simply got to live and do it.”


200. “I don’t think I’m a risk-taker. I don’t think any entrepreneur is. I think that’s one of those myths of commerce. The new entrepreneur is more values-led: you do what looks risky to other people because that’s what your convictions tell you to do. Other companies would say I’m taking risks, but that’s my path – it doesn’t feel like risk to me.” – Anita Roddick


201. “I am still looking for the modern equivalent of those Quakers who ran successful businesses, made money because they offered honest products and treated their people decently... This business creed, sadly, seems long forgotten.”


202. “Three components make an entrepreneur: the person, the idea and the resources to make it happen.”


203. “The end result of kindness is that it draws people to you.”


204. “When you take the high moral road it is difficult for anyone to object without sounding like a complete fool.” – Anita Roddick


205. “Not all revolutionaries set out to change the world per se; some set out to change their own worlds. And in so doing, they often change the way one person, or a few people, or whole communities, or entire nations or the world thinks and operates in some significant way.” – Anita Roddick


206. “If I had learned more about business ahead of time, I would have been shaped into believing that it was only about finances and quality management.” Anita Roddick


207. “My mother’s bottom line was truth to her values. It meant bringing your heart and your humanity to work. I learned at an early age that these are as essential for business as they are for life.”


208. “Three components make an entrepreneur: the person, the idea and the resources to make it happen.”


209. “If you really didn’t ever want to get wrinkles, then you should have stopped smiling years ago!”


210. “I am aware that success is more than a good idea. It is timing too.”


211. “Entrepreneurs are outsiders by nature – outsiders with a work ethic. They are people who imagine things as they might be, not as they are, and have the drive to change the world around them. Those are skills that business schools do not teach. We are essentially outsiders and that is the best definition of an entrepreneur I have ever come across.”


212. “Entrepreneurs are all a little crazy. There is a fine line between an entrepreneur and a crazy person. Crazy people see and feel things that others don’t. An entrepreneur’s dream is often a kind of madness, and it is almost as isolating. What differentiates the entrepreneur from the crazy person is that the former gets other people to believe in his vision.”


213. “If you think you’re too small to make a difference, you’ve never been in bed with a mosquito.”


214. “I have always found that my view of success has been iconoclastic: success to me is not about money or status or fame, its about finding a livelihood that brings me joy and self-sufficiency and a sense of contributing to the world.” Anita Roddick


215. “Three components make an entrepreneur: the person, the idea, and the resources to make it happen.”


216. “Whatever you do, be different – that was the advice my mother gave me, and I can’t think of better advice for an entrepreneur. If you’re different, you will stand out.” Anita Roddick


217. “If you think you’re too small to have an impact, try going to bed with a mosquito.” – Anita Roddick


218. “Economic globalization creates wealth, but only for the elite who benefit from the surge of consolidations, mergers, global scale technology, and financial activity.”


219. “Never be seduced into believing it isn’t the role of business to tackle the big issues, because it absolutely is.” – Anita Roddick


220. “For me, campaigning and good business is also about putting forward solutions, not just opposing destructive practices or human rights abuses.”


221. “We are essentially outsiders and that is the best definition of an entrepreneur I have ever come across.”


222. “People don’t want simply to buy the product, they want to have sympathy with the company too.”


223. “Be courageous. It’s one of the only places left uncrowded.” Anita Roddick


224. “First, you have to have fun. Second, you have to put love where your labour is. Third, you have to go in the opposite direction to everyone else.” Anita Roddick


225. “If companies are in business solely to make money, no consumer can fully trust what they do or say.” – Anita Roddick


226. “Communication is the key for any global business.”


227. “I have no interest in being the biggest, the most profitable or the largest retailer. I just want The Body Shop to be the best, most breathlessly exciting company – and one that changes the way business is carried out.”


228. “If you think you're too small to have an impact, try going to bed with a mosquito.”


229. “A vision is something you see and others don’t. Some people would say that’s a pocket definition of lunacy. But it also defines entrepreneurial spirit.” – Anita Roddick


230. “Nobody talks of entrepreneurship as survival, but that's exactly what it is and what nurtures creative thinking.”


231. “I don’t think I’m a risk-taker. I don’t think any entrepreneur is. I think that’s one of those myths of commerce. The new entrepreneur is more values-led: you do what looks risky to other people because that’s what your convictions tell you to do. Other companies would say I’m taking risks, but that’s my path – it doesn’t feel like risk to me.” – Anita Roddick


232. “I’ve lived my life, honest to God, like I not only don’t deserve to have it, but petrified at the thought of how finite it is.”


233. “Whatever you do, be different. If you’re different, you will stand out.”


234. “Communication is the key for any global business.”


235. “First, you have to have fun. Second, you have to put love where your labour is. Third, you have to go in the opposite direction to everyone else.”


236. “There is no scientific answer for success. You can't define it. You've simply got to live it and do it.”


237. “When you run an entrepreneurial business, you have hurry sickness – you don’t look back, you advance and consolidate. But it is such fun.”


238. “My passionate belief is that business can be fun, it can be conducted with love and a powerful force for good.”


239. “My passionate belief is that business can be fun, it can be conducted with love and a powerful force for good.” – Anita Roddick


240. “You have to look at leadership through the eyes of the followers and you have to live the message. What I have learned is that people become motivated when you guide them to the source of their own power and when you make heroes out of employees who personify what you want to see in the organization.” Anita Roddick


241. “Be daring. Be first. Be different.”


242. “Be special. Be anything but mediocre.”


243. “Being good is good business.” – Anita Roddick


244. “Make heroes out of the employees who personify what you want to see in the organization.”


245. “First, you have to have fun. Second, you have to put love where your labour is. Third, you have to go in the opposite direction to everyone else.” – Anita Roddick


246. “The growth of The Body Shop is testimony to the fact that you don’t need to waste money on costly advertising campaigns to be successful. Instead, we’ve always relied on word of mouth and stories.” Anita Roddick


247. “The end result of kindness is that it draws people to you.”


248. “The business of business should not be about money. It should be about responsibility. It should be about public good, not private greed.” Anita Roddick


249. “The business of business should not be about money. It should be about responsibility. It should be about public good, not private greed.”


250. “We were most creative when our back was against the wall.”


251. “We are essentially outsiders and that is the best definition of an entrepreneur I have ever come across.”


252. “I think it is completely immoral for a shop to trade in the middle of a community, to take money and make profits from that community and then ignore the existence of that community, its needs and problems.” – Anita Roddick


253. “Don’t underestimate the power of the vigilante consumer.”


254. “If I can’t do something for the public good, what the hell am I doing?” – Anita Roddick


255. “I wake up every morning thinking…this is my last day. And I jam everything into it. There’s no time for mediocrity. This is no damned dress rehearsal.”


256. “But if you can create an honorable livelihood, where you take your skills and use them and you earn a living from it, it gives you a sense of freedom and allows you to balance your life the way you want.” Anita Roddick


257. “Dubai is a safe place, and I never came across anything to worry about.”


258. “We communicate with passion and passion persuades.”


259. “Business is not financial science, it’s about trading… buying and selling. It’s about creating a product or service so good that people will pay for it.”


260. “The market controls everything, but the market has no heart.”


261. “A great advantage I had when I started The Body Shop was that I had never been to business school.” – Anita Roddick


262. “Corporate crime kills far more people and costs taxpayers far more money than street crime.”


263. “There are 3 billion women in the world who don’t look like supermodels and only 8 that do.”


264. “A great advantage I had when I started The Body Shop was that I had never been to business school.” – Anita Roddick


265. “It is true that there is a fine line between entrepreneurship and insanity. Crazy people see and feel things that others don’t. But you have to believe that everything is possible. If you believe it, those around you will believe it too.”


266. “My passionate belief is that business can be fun, it can be conducted with love and a powerful force for good.”


267. “The end result of kindness is that it draws people to you.”


268. “It’s about creating a product or service so good that people will pay for it. Now 30 years on The Body Shop is a multi local business with over 2045 stores serving over 77 million customers in 51 different markets in 25 different languages and across 12 time zones. And I haven’t a clue how we got here!” – Anita Roddick


269. “A vision is something you see and others don’t. Some people would say that’s a pocket definition of lunacy. But it also defines entrepreneurial spirit.”


270. “But if you can create an honorable livelihood, where you take your skills and use them and you earn a living from it, it gives you a sense of freedom and allows you to balance your life the way you want.”


271. “If you think you’re too small to have an impact, try going to bed with a mosquito in the room.”


272. “Three components make an entrepreneur: the person, the idea and the resources to make it happen.”


273. “Entrepreneurs are visionaries – they see things other people don’t see.” – Anita Roddick


274. “Be courageous. It’s one of the only places left uncrowded.”


275. “Get informed. Get outraged. Get inspired. Get active.”


276. “Creativity comes by breaking the rules, by saying that you’re in love with the anarchist.”


277. “If I can't do something for the public good, what the hell am I doing?”


278. “Three components make an entrepreneur: the person, the idea and the resources to make it happen.” Anita Roddick


279. “I wake up every morning thinking… this is my last day. and I jam everything into it. There’s no time for mediocrity. This is no damned dress rehearsal.”


280. “When your back is against the wall financially, creative juices flow.” – Anita Roddick


281. Then you can tell stories about it that will inspire others.” – Anita Roddick


282. “You have to look at leadership through the eyes of the followers and you have to live the message.”


283. “I'm interested in any ingredient that has a history, that's been used by women, that works”


284. “I didn't go to business , didn't care about financial stuff and the stock market.”


285. “It is a critical job of any entrepreneur to maximize creativity, and to build the kind of atmosphere around you that encourages people to have ideas. That means open structures, so that accepted thinking can be challenged.” – Anita Roddick


286. “There are 3 billion women in the world who don't look like supermodels and only 8 that do.”


287. “Every time you buy something consider it a vote of confidence in the company that produced it.”


288. “One of the most intriguing things in management and in business is the role of storytelling – people need the anecdotes to do the work that they do.”


289. “If business comes with no moral sympathy, no honorable code of behavior, God help us all.”


290. “Running a company on market research is like driving while looking in the rear-view mirror.”


291. “Irritation is a great source of energy and creativity.”


292. “Be courageous. It’s one of the only places left uncrowded”


293. “It’s frustrating sometimes to see the mismatch in resources between the pointless and the urgent, isn’t it. Like the gap between the vast resources poured into military technological research to make war more sophisticated, and the trickle that goes into developing techniques that might prevent war instead.” – Anita Roddick


294. “Running a company on market research is like driving while looking in the rear-view mirror.”


295. “The end result of kindness is that it draws people to you.”


296. “I’m an activist and I come from a very socialist background. For me, my thinking was formed by great thought leaders. And wealth preserving wasn’t part of my thinking.”


297. “To succeed you have to believe in something with such a passion that it becomes a reality.” – Anita Roddick


298. “Be courageous. It’s one of the only places left uncrowded.” – Anita Roddick


299. “There is no scientific answer for success. You can’t define it. You’ve simply got to live it and do it.”


300. “There is no scientific answer for success. You can’t define it. You’ve simply got to live it and do it.”


301. “Bullies use the word patriotism to shoot down virtually all criticism of the current conservative geopolitical agenda, sort of a missile-defense system against original thought, open debate, and the free exchange of ideas. And to my mind, this abuse of language is an affront to any real patriot, who knows that public discussion and informed debate is at the root of what once made America (and to a certain extent Britain, too) great. It is the dissenters who are the true patriots.”


302. “Entrepreneurs are all a little crazy. There is a fine line between an entrepreneur and a crazy person. Crazy people see and feel things that others don’t. An entrepreneur’s dream is often a kind of madness, and it is almost as isolating. What differentiates the entrepreneur from the crazy person is that the former gets other people to believe in his vision.” – Anita


303. “Entrepreneurs are visionaries – they see things other people don’t see.” Anita Roddick


304. “My goal was livelihood. We don’t use that word often enough. If I could give one piece of advice to anyone it’s don’t obsess with this notion that you have to turn everything you do into a business, because that ends up being a small version of a large company.”


305. “Never feel too small or powerless to make a difference.”


306. “Be daring. Be first. Be different.”


307. “The function of wealth is not to accumulate it but to give it away as productively and responsibly as you can.” – Anita Roddick


308. “The bigger you grow, the more intimate communication has to be. It almost has to be belly and belly. As you get bigger and bigger in an organization, everything gets more and more detached and everything is on email or voicemail. That’s the worse thing because lack of intimacy is one of the downsides (of growth).” – Anita Roddick


309. A great advantage I had when I started The Body Shop was that I had never been to business school.”


310. “The function of wealth is not to accumulate it but to give it away as productively and responsibly as you can.” – Anita Roddick


311. “The business of business should not be about money. It should be about responsibility. It should be about public good, not private greed.” – Anita Roddick


312. “Travel is like a university without walls.”


313. “If you do things well, do them better. Be daring, be first, be different, be just.” Anita Roddick


314. “Cynicism is what passes for insight when courage is lacking.”


315. “I want to work for a company that contributes to and is part of the community. I want something not just to invest in. I want something to believe in.”


316. ‘Trade Not Aid’ is a way of trading honourably with indigenous communities in disadvantaged areas – not changing the environment or the culture.


317. “You have to look at leadership through the eyes of the followers and you have to live the message. What I have learned is that people become motivated when you guide them to the source of their own power and when you make heroes out of employees who personify what you want to see in the organization.” – Anita Roddick


318. “I have always found that my view of success has been iconoclastic: success to me is not about money or status or fame, its about finding a livelihood that brings me joy and self-sufficiency and a sense of contributing to the world.” – Anita Roddick


319. “Values carry the message of shared purposes, standards and conceptions of what is worth living for and what is worth striving for.”


320. “All through history, there have always been movements where business was not just about the accumulation of proceeds but also for the public good. I am still looking for the modern equivalent of those Quakers who ran successful businesses, made money because they offered honest products and treated their people decently. This business creed, sadly, seems long forgotten.”


321. “Potential entrepreneurs are outsiders. They are people who imagine things as they might be, not as they are, and have the drive to change the world around them. those are skills that business schools do not teach.”


322. “All through history, there have always been movements where business was not just about the accumulation of proceeds but also for the public good.”


323. “Consumers have not been told effectively enough that they have huge power and that purchasing and shopping involve a moral choice.” Anita Roddick


324. “If you think you’re too small to have an impact, try going to bed with a mosquito.” – Anita Roddick


325. “I have always found that my view of success has been iconoclastic: success to me is not about money or status or fame, its about finding a livelihood that brings me joy and self-sufficiency and a sense of contributing to the world.”


326. “To succeed you have to believe in something with such a passion that it becomes a reality.” Anita Roddick


327. “Be special. Be anything but mediocre.”


328. “If you think you're too small to have an impact, try going to bed with a mosquito in the room.”


329. “I am aware that success is more than a good idea. It is timing too.”


330. “Entrepreneurs are outsiders by nature – outsiders with a work ethic.” – Anita Roddick


331. “I think it is completely immoral for a shop to trade in the middle of a community, to take money and make profits from that community and then ignore the existence of that community, its needs and problems.” – Anita Roddick


332. “Never feel too small or powerless to make a difference.”


333. “Speed, agility and responsiveness are the keys to future success.”


334. “If you think you’re too small to have an impact, try going to bed with a mosquito in the room.”


335. “The business of business should not just be about money, it should be about responsibility. It should be about public good, not private greed.”


336. “My argument is: keep the bloody bottom line at the bottom. That’s where it should be.” – Anita Roddick


337. “Maybe this is what the future will look like: fresh, clean water will be so rare it will be guarded by armies. Water as the next oil – the next resource worth going to war over.”


338. “The key to handling problems and conflict within an organization is to keep the channels of communication wide open.”


339. “Be special. Be anything but mediocre.” – Anita Roddick


340. “I believe in businesses where you engage in creative thinking, and where you form some of your deepest relationships. If it isn’t about the production of the human spirit, we are in big trouble.” – Anita Roddick


341. “I want to work for a company that contributes to and is part of the community. I want something not just to invest in. I want something to believe in.”


342. “Nobody talks of entrepreneurship as survival, but that's exactly what it is and what nurtures creative thinking.”


343. Then you can tell stories about it that will inspire others.” – Anita Roddick


344. “I started The Body Shop in 1976 simply to create a livelihood for myself and my two daughters, while my husband, Gordon, was trekking across the Americas. I had no training or experience and my only business acumen was Gordon’s advice to take sales of £300 a week. Nobody talks of entrepreneurship as survival, but that’s exactly what it is and what nurtures creative thinking.” – Anita Roddick


345. “Ninety-nine per cent of what we say is about values. I firmly believe that ethical capitalism is the best way of changing society for the better.”


346. “It is true that there is a fine line between entrepreneurship and insanity. Crazy people see and feel things that others don’t. But you have to believe that everything is possible. If you believe it, those around you will believe it too.”


347. “There are only two ways of making money: the hard way and the very hard way!” – Anita Roddick


348. “If companies are in business solely to make money, no consumer can fully trust what they do or say.” – Anita Roddick


349. “Travel is like a university without walls.”


350. “Never be seduced into believing it isn’t the role of business to tackle the big issues, because it absolutely is.” – Anita Roddick


351. “Nobody talks of entrepreneurship as survival, but that’s exactly what it is and what nurtures creative thinking.”


352. “If I had to choose my driving force, it would be passion.”


353. “My passionate belief is that business can be fun, it can be conducted with love and a powerful force for good.” – Anita Roddick


354. “Whatever you do, be different – that was the advice my mother gave me, and I can’t think of better advice for an entrepreneur. If you’re different, you will stand out.” - Anita Roddick, founder of The Body Shop.


355. “You have to look at leadership through the eyes of the followers and you have to live the message. What I have learned is that people become motivated when you guide them to the source of their own power and when you make heroes out of employees who personify what you want to see in the organization.” – Anita Roddick


356. “I want to define success by redefining it. For me it isn’t that solely mythical definition – glamour, allure, power of wealth, and the privilege from care. Any definition of success should be personal because it’s so transitory. It’s about shaping my own destiny.”


357. “Consumers have not been told effectively enough that they have huge power and that purchasing and shopping involve a moral choice.”


358. “I’m an activist and I come from a very socialist background. For me, my thinking was formed by great thought leaders. And wealth preserving wasn’t part of my thinking.”


359. “My passionate belief is that business can be fun, it can be conducted with love and a powerful force for good.”


360. “We should be evolving into a new age of business with a worldview that maintains one simple proposition-that all of nature: humans, animals, earth, are interconnected and interdependent.”


361. “It is a critical job of any entrepreneur to maximize creativity, and to build the kind of atmosphere around you that encourages people to have ideas. That means open structures, so that accepted thinking can be challenged.” Anita Roddick


362. “If you don’t believe one person can make a difference, you have never been in bed with a mosquito.”


363. “Entrepreneurs are all a little crazy. There is a fine line between an entrepreneur and a crazy person. Crazy people see and feel things that others don’t. An entrepreneur’s dream is often a kind of madness, and it is almost as isolating. What differentiates the entrepreneur from the crazy person is that the former gets other people to believe in his vision.” – Anita Roddick


364. “But if you can create an honorable livelihood, where you take your skills and use them and you earn a living from it, it gives you a sense of freedom and allows you to balance your life the way you want.”


365. “Consumers have not been told effectively enough that they have huge power and that purchasing and shopping involve a moral choice.”


366. “With democracy in decline, activism has become the new means of political expression in the 21st century.”


367. “Whatever you do, be different. If you’re different, you will stand out.”


368. “There are no rules or formulas for success. You just have to live it and do it. Knowing this gives us enormous freedom to experiment toward what we want. Believe me, it’s a crazy, complicated journey. It’s trial and error. It’s opportunism. It’s quite literally, ‘Let’s try lots of this stuff and see how it works.'”


369. “I am still looking for the modern equivalent of those Quakers who ran successful businesses, made money because they offered honest products and treated their people decently… This business creed, sadly, seems long forgotten.”


370. “Get informed. Get outraged. Get inspired. Get active.” – Anita Roddick


371. “One of the key problems of the business world is that greed has become culturally acceptable.”


372. “You educate people, especially young people, by stirring their passions, so you take every opportunity to grab the imagination of your employees, you get them to feel they are doing something important, that they are not a lone voice, that they are the most powerful and potent people on the planet.” Anita Roddick


373. “Being good is good business.”


374. “If you do things well, do them better. Be daring, be first, be different, be just.”


375. “We should be evolving into a new age of business with a worldview that maintains one simple proposition-that all of nature: humans, animals, earth, are interconnected and interdependent.”


376. “Kindness [has the] power to create change, to make things happen. And in a period of human history in which we are obsessed with change – personal or political – and are unsure whether it is possible at all, kindness could be our salvation.”


377. “Whatever you do, be different – that was the advice my mother gave me, and I can’t think of better advice for an entrepreneur. If you’re different, you will stand out.”


378. We entrepreneurs are loners, vagabonds, troublemakers. Success is simply a matter of finding and surrounding ourselves with those open-minded and clever souls who can take our insanity and put it to good use.”


379. “Get informed. Get outraged. Get inspired. Get active.” – Anita Roddick


380. “Entrepreneurs are visionaries – they see things other people don’t see.”


381. “Get informed. Get outraged. Get inspired. Get active.”


382. “First, you have to have fun. Second, you have to put love where your labour is. Third, you have to go in the opposite direction to everyone else.” – Anita Roddick


383. “If you think you’re too small to make a difference, you’ve never been to bed with a mosquito.”


384. “You’ve got so many groups that have no voice in this world – the indigenous, the poor. So how can I use the resources that I have and bring them up, highlight them. And it’s not that difficult. It’s just choosing and concentrating and focusing.” – Anita Roddick


385. “Let’s stop teaching children to fear change and protect the status quo. Let’s teach them to inquire and debate. To ask questions until they hear answers. And the way to do that is to change the way of traditional schooling.”


386. “I believe in businesses where you engage in creative thinking, and where you form some of your deepest relationships. If it isn’t about the production of the human spirit, we are in big trouble.”


387. “The growth of The Body Shop is testimony to the fact that you don’t need to waste money on costly advertising campaigns to be successful. Instead, we’ve always relied on word of mouth and stories.”


388. “The key to handling problems and conflict within an organization is to keep the channels of communication wide open.”


389. “There is no scientific answer for success. You can’t define it. You’ve simply got to live it and do it.” – Anita Roddick


390. “There are a lot of dark sides to success, but the light side of it is the ability to be opportunistic, and to be able to do things.”


391. “If you do things well, do them better. Be daring, be first, be different, be just.” – Anita Roddick


392. “It is true that there is a fine line between entrepreneurship and insanity. Crazy people see and feel things that others don’t. But you have to believe that everything is possible. If you believe it, those around you will believe it too.”


393. “The Body Shop Foundation is run by our staff and supports social activism and environmental activism. We don't tend to support big agencies.”


394. “You can’t change the world from the rear view mirror.”


395. “You have to look at leadership through the eyes of the followers and you have to live the message. What I have learned is that people become motivated when you guide them to the source of their own power and when you make heroes out of employees who personify what you want to see in the organization.”


396. “Be special. Be anything but mediocre.”


397. Take action and believe in yourself. Dreams do come true.


398. “It’s about creating a product or service so good that people will pay for it. Now 30 years on The Body Shop is a multi local business with over 2045 stores serving over 77 million customers in 51 different markets in 25 different languages and across 12 time zones. And I haven’t a clue how we got here!” – Anita Roddick


399. “I want to work for a company that contributes to and is part of the community. I want something not just to invest in. I want something to believe in.” Anita Roddick


400. “We communicate with passion and passion persuades.”


401. “The Body Shop Foundation is run by our staff and supports social activism and environmental activism. We don't tend to support big agencies.”


402. “Be courageous. It's one of the only places left uncrowded.”


403. “Mess with nature and it will mess right back...”


404. “Get informed. Get outraged. Get inspired. Get active.”


405. “I have always found that my view of success has been iconoclastic: success to me is not about money or status or fame, it’s about finding a livelihood that brings me joy and self-sufficiency and a sense of contributing to the world.”


406. “Nobody talks of entrepreneurship as survival, but that’s exactly what it is and what nurtures creative thinking.”


407. “We entrepreneurs are loners, vagabonds, troublemakers. Success is simply a matter of finding and surrounding ourselves with those open-minded and clever souls who can take our insanity and put it to good use.” – Anita Roddick


408. “But the minute we went public on the stock market, which is how our wealth was created, it was no longer how many people you employed, it was how much you were worth and how much your company was worth.”


409. “I think the leadership of a company should encourage the next generation not just to follow, but to overtake. The duty of leadership is to put forward ideas, symbols, metaphors of the way it should be done, so that the next generation can work out new and better ways of doing the job. The complaint Gordon and I have is that we are not being overtaken by our staff. We would like to be able to say, “We can’t keep up with you guys”, but, it is not happening.” – Anita Roddick


410. “If you do things well, do them better. Be daring, be first, be different, be just.”


411. “A vision is something you see and others don’t. Some people would say that’s a pocket definition of lunacy. But it also defines entrepreneurial spirit.” – Anita Roddick


412. “The function of wealth is not to accumulate it but to give it away as productively and responsibly as you can.”


413. “A new world order that places money above all else is ignoring one vital point – that people matter.”


414. “My argument is: keep the bloody bottom line at the bottom. That’s where it should be.” – Anita Roddick


415. “I am aware that success is more than a good idea. It is timing too.” – Anita Roddick

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