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550 Brilliant Marketing Quotes To Empower You (2023)

1. “So many young PR pros think, “That person will never answer me.” First you never know if you don’t try and secondly, you’ll be surprised. So find something in common – a common hobby, a blog, or a quick question about the industry – and go for it.”


2. “We need to stop interrupting what people are interested in and be what people are interested in.” – David Beebe, branded content producer


3. “The marketing of the future is you getting great at strategies, then uploading that to the machine and letting it determine the rest for you.”


4. “If we produce something original, that will have a better chance in rising above the noise.” -Andy Crestodina, Co-Founder and Strategic Director at Orbit Media Studios


5. “Instant communication is a standard in 2019, and you want to leverage AI to understand and respond to these questions right away. 75-90% of your questions can be automated.”


6. “Just as you don’t need to be on every single TV channel, I don’t believe a brand needs to be on every single social media one in a big way.” – Shiv Singh


7. “Every time you post something online, you have a choice. You can either make it something that adds to the happiness levels in the world—or you can make it something that takes away.” -Zoe Sugg


8. “Social media requires that business leaders start thinking like small-town shop owners. This means taking the long view and avoiding short-term benchmarks to gauge progress. It means allowing the personality, heart, and soul of the people who run all levels of the business to show.” — Gary Vaynerchuk, CEO, VaynerMedia


9. “The internet has turned what used to be a controlled, one-way message into a real-time dialogue with millions.” –Danielle Sacks, senior editor at Inc. magazine


10. “Regardless of which team at a brand engages with influencers, relationship and trust building should be a top priority” — Konstanze Alex @Konstanze


11. “Why is Nigerian spam so sloppy? If you’ve gotten an email from a prince offering to split millions of dollars with you, you may have noticed all the misspellings and other telltale clues that it can’t possibly be real.”


12. “Too many companies want their brands to reflect some idealized, perfected image of themselves. As a consequence, their brands acquire no texture, no character and no public trust.” –Richard Branson, founder of The Virgin Group


13. “Digital marketing is technology, which means that as digital marketers we are susceptible to the same cycles and forces that impact all of technology.”


14. “You can’t just place a few “Buy” buttons on your website and expect your visitors to buy whatever you’re telling them to purchase. That’s just not how our brains work.”


15. “When people ask me what’s the ROI of Social, I ask them… what’s the ROI of Trust, and what’s the ROI of Loyalty. The answer, when used to build relationships the results will be… longer lifetime value of a customer, larger average order value, and increased frequency of purchase. All measurable and all lead to increased sales and profits.” – Ted Rubin


16. “Just as you don’t need to be on every single TV channel, I don’t believe a brand needs to be on every single social media in one big way.”– Shiv Singh, marketing author


17. “Advertising works most effectively when it’s in line with what people are already trying to do.”- Mark Zuckerberg, Co-founder and CEO, Facebook


18. “The mobile device has become our communications hub, our diary, our entertainment portal, our primary source of media consumption, our wallet and our gateway to real-time information tailored to our needs. The revolution is now!”


19. “Digital marketing is not an art of selling a product. It is an art of making people buy the product that you sell.” — Hecate Strategy


20. “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter F. Drucker


21. “It’s easier to grow a Messenger list than it is to grow an email list because there is less friction. When people come to your website, they have to type in their information to sign up. On Messenger, it’s a 1-click subscribe feature.”


22. “Making your prospects feel like they have an exclusive membership in a club makes lead generation a positive customer experience.” – Eric Bower


23. ‘Your content needs to be specific and tactical. For example: writing a blog post titled, “Digital Engagement In The New Economy” is neither specific nor tactical. When was the last time you woke up and thought, “I wonder what’s going on with digital engagement in the new economy?’


24. “Marketing is the act of inventing the product. The effort of designing it. The craft of producing it. The art of pricing it. The technique of selling it.” ― Seth Godin


25. “With email and social platforms, communication is boosting us in the algorithms. If we can get users to interact with us, by replying to emails or commenting on posts, the algorithms see our content more as conversational messages and less as marketing messages.”


26. “We are all storytellers. We all live in a network of stories. There isn’t a stronger connection between people than storytelling.” – Jimmy Neil Smith


27. “The creative process is fueled by divergent thinking — a breaking away from familiar or established ways of seeing and doing.” — The Innovator’s Toolkit, Harvard Business Essentials


28. “And do you know what is the most-often missing ingredient in a sales message? It’s the sales message that doesn’t tell an interesting story. Storytelling … good storytelling … is a vital component of a marketing campaign.” — Gary Halbert, Author


29. Content marketing is really like a first date. If all you do is talk about yourself, there won't be a second date. – David Beebe


30. “When we hear a story, the neural activity increases fivefold, like a switchboard has suddenly illuminated the city of our mind.”


31. “Approach each customer with the idea of helping him or her solve a problem or achieve a goal, not of selling a product or service.” – Brian Tracy


32. “The world isn’t going to shower gold coins on you just because you have a good idea. You’re going to have to work like crazy to bring that idea to the attention of people. They’re not going to buy it unless they know about it.”


33. “If you just help your customers, or help your buyers buy, and answer the questions that they have in that journey, then you can really succeed.” –Michael Brenner


34. “Holding back technology to preserve broken business models is like allowing blacksmiths to veto the internal combustion engine in order to protect their horseshoes.” – Don Tapscott and Anthony D. Williams


35. “Marketing as interruption is over. Consumers now control when, where and how they interact with brands. It’s time brands stop interrupting what consumers are interested in and become what they are interested in.”


36. “Marketing is no longer about the stuff that you make, but about the stories you tell.” –Seth Godin, Bestselling Author and Blogger


37. “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” – David Ogilvy


38. “Affiliate marketing is an excellent opportunity if you truly believe in the value of the product you’re selling. Because many times, you can make money off of something you would probably recommend anyway.”


39. “Instead of one-way interruption, web marketing is about delivering useful content at just the right moment that a buyer needs it.” – David Meerman Scott


40. “A lot of people who are ‘social media’ stars aren’t considered to be ‘real’ stars, and people underestimate the amount of work it takes to edit and upload a video every single day and document your life like that.” – Shawn Mendes, Singer


41. “Going viral is not an outcome; it’s a happening. Sometimes it happens; sometimes it doesn’t. Just remember, fans are vanity and sales are sanity.” – Lori Taylor, Founder & CEO – The Produce Moms


42. “Many companies have forgotten they sell to actual people. Humans care about the entire experience, not just the marketing or sales or service. To really win in the modern age, you must solve for humans.” — Dharmesh Shah, CTO & Co-Founder, HubSpot


43. “Focus on the core problem your business solves and put out lots of content and enthusiasm and ideas about how to solve that problem.” – Laura Fitton


44. “People interact with their phones very differently than they do with their PCs, and I think that when you design from the ground up with mobile in mind, you create a very different product than going the other way.”


45. “Do you have a product or service that people want? If you don’t have that, nothing else matters.” -Noah Kagan, Founder of Sumo


46. “Search marketing, and most Internet marketing in fact, can be very threatening because there are no rules. There’s no safe haven. To do it right, you need to be willing to be wrong. But search marketing done right is all about being wrong. Experimentation is the only way.” – Mike Moran


47. “The customer is always right as long as you expect and want their money. If you don’t care about their money or their business, then the customer can absolutely be wrong.”


48. “The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come.” — Steve Jobs, Co-Founder, Apple


49. “Marketers need to build digital relationships and reputation before closing a sale.” –Chris Brogan, Chief Executive Officer of Owner Media Group


50. “If you’re looking for that prominence as a business, it’s all about two things - review count and review score.” - Dave Lehman From Birdeye


51. “Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis, marketing speaker & bestselling author


52. “The common question that gets asked in business is, ‘why?’ That’s a good question, but an equally valid question is, ‘why not?’.” – Jeff Bezos, CEO, Amazon


53. “All the creativity books in the world aren’t going to help you if you’re unwilling to have lousy, lame and even dangerously bad ideas.”


54. “Quit counting fans, followers, and blog subscribers like bottle caps.Think instead about what you’re hoping to achieve with and through the community that actually cares about what you’re doing.” –


55. “Social media is about the people! Not about your business. Provide for the people and the people will provide you.” – Matt Goulart, Founder, Ignite Digital


56. “Use User Generated Content. For every product you sell, offer a reward to customers that send you a video or testimonial of them using the product or reviewing the product.”


57. “You really have to create legitimately great content and a legitimately great Website to rank in Google.” -Brian Dean, Founder of Backlinko


58. “When we lead with the product (what) and not our mission (why), our decisions get smaller, our perspective less brave, our work less memorable, our world impact more limited.”


59. “People share, read, and generally engage more with any type of content when it’s surfaced through friends and people they know and trust – Malorie Lucich


60. “Rule number one is if it’s not good, don’t share it.” -Christin Kardos, Social Media and Community Manager at Convince and Convert


61. “Understand why and how your audience uses technology and then start trying to align your communications efforts.” – Brian Reich and Dan Solomon


62. “At its very core, marketing is storytelling. The best advertising campaigns take us on an emotional journey — appealing to our wants, needs, and desires — while at the same time telling us about a product or service.” – Melinda Partin


63. “I always start with research and discovery. The best messages are not hiding in my head or client’s head. The best messages are out there, best spoken by our prospects.”


64. “If you’re looking for the next big thing, and you’re looking where everyone else is, you’re looking in the wrong place.” — Mark Cuban


65. “Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.” ― Philip Kotler


66. “Because its purpose is to create a customer, the business has two and only two functions: Marketing and Innovation. Marketing and Innovation produce results. All the rest are costs.”


67. “The old way of doing things is to try to make your product 10x better than the competition’s. The new way of doing things is to make your experience 10x lighter than the competition’s.”


68. “The man who stops advertising to save money is like the man who stops the clock to save time.” –Thomas Jefferson, third president


69. “If social media is the cocktail party, then email marketing is the ‘meet up for coffee’. The original 1 to 1 channel.” – Erik Harbison


70. “I’d seen time and time again as a consultant marketers lose focus and get shiny object syndrome with something new and exciting and stray from their plans.”


71. “The biggest challenge I believe we are facing for marketers is the continued fragmentation of a variety of marketing channels and the challenges which go with it. The shift away from television and towards mobile by millennials, and frankly other generations is picking up speed. The introduction of streaming audio and video, social media and more creates a challenge for marketers on where to put their hard earned marketing dollars without losing their message in a sea of voices. This is why I continue to encourage my clients to refine and execute campaigns based on their brand message, along with investing in the tools to better understand where their customers are spending their time.”


72. “Behind every tweet, share and purchase, there is a person. Care more about the person and less about the share.” – Shafqat Islam


73. “It’s the ultimate win-win situation. All affiliates get something from the arrangement, as does the company running the affiliate program, making it a mutually beneficial relationship.”


74. “What separates good content from great content is a willingness to take risks and push the envelope.” — Brian Halligan, CEO & Co-founder, HubSpot


75. “Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date.” – David Beebe


76. “Be helpful and contextual, offering an opt-in based off the content the user is viewing. Let the user know you’ll be respectful of their inbox and they can unsubscribe whenever they want.”


77. “Viral marketing is almost like finding love. You have to stop doing it to actually make it happen.” -Tim Topham, Founder of timtopham.com


78. “The successful networkers I know, the ones receiving tons of referrals and feeling truly happy about themselves, continually put the other person’s needs ahead of their own.” – Bob Burg


79. “Branding is about signals — the signals people use to determine what you stand for as a brand. Signals create associations.” — Allen P. Adamson, Co-Founder, Metaforce


80. “With visual design, some people can really go for the flourish. And, alternatively, what makes some designs really impressive is their moderation. “


81. “On social networks be helpful 85 percent of the time by sharing and engaging, 10 percent publish original content and less than 5 percent talk about what your organization does.” – David Meerman Scott


82. “Selling ice cream on the beach in the summer is easy. Raising people’s expectations, engaging in their hopes and dreams, helping them see further—that’s the difficult work we signed up for. From now on, your customers know more than you do about your competitors. And so your commodity work, no matter how much effort you put into it, is not enough.”


83. “The consumer is not a moron, she’s your wife.” ~ David Ogilvy (not sure this one stands the test of time. Blame Kessler in the comments. He made me add it!)


84. “A winning brand is one that touches you in a beautiful way. It stops you your track, makes you think an leaves you in a better place.”


85. “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin, Founder, and CEO, Do You Zoom


86. “The biggest mistake agencies make when selling retainers is…they try to sell retainers. This is like proposing marriage before you have gone on a first date. That’s not how relationships work and customers and agencies are in a relationship.”


87. “People will forget what you said. People will forget what you did. But people will never forget how you made them feel.” – Maya Angelou


88. “People share, read, and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.” – Malorie Lucich


89. “It’s hard to target a message to a generic 35-year-old middle-class working mother of two. It’s much easier to target a message to Jennifer, who has two children under four, works as a paralegal, and is always looking for quick but healthy dinners and ways to spend more time with her kids and less time on housework.” –Elizabeth Gardner, founder of garnish media


90. “Advertising brings in customers, but word-of-mouth brings in the best customers.” –Jonah Berger, author & marketing professor


91. “Marketing is about values. It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.” – Steve Jobs, Co-Founder, Apple


92. “In 2004, good SEO made you remarkable on the web. In 2014, good SEO is a result of being remarkable on the web.” – Rand Fishkin


93. “Most people don’t know where their email is going. If you’re 99% delivered but it’s going to the junk folder, that’s not so good. The big element is investing in the tools that will show you what’s going on and give you that data so you can work backwards.”


94. “How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?” – Seth Godin


95. “Marketing is about values. It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.”


96. “Human beings are innately complex yet strive for simplicity. Our challenge as humans is to find, understand and explain the complex in its most simplistic form. This means you, marketers. Find the commonality in our humanity, and speak the language we’ve all been waiting for.”


97. “The art of marketing is the art of brand building. If you are not a brand, you are a commodity.” – Philip Kotler, marketing consultant, and author.


98. “Genuinely support people in ways you can. If you build great relationships and people get to like you for you, they will eventually promote what you do and would want to do business with you.” – Bernard Kelvin Clive, The Art of Personal Branding


99. “Network marketing is the big wave of the future. It’s taking the place of franchising, which now requires too much capital for the average person.”


100. “Your personal brand is what people say about you when you are not in the room – remember that. And more importantly, let’s discover why!” – Chris Ducker, personal brand entrepreneur


101. “Network marketing has come of age. It’s undeniable that it has become a way to entrepreneurship and independence for millions of people.”


102. “You can’t expect to just write and have visitors come to you. That’s too passive.” –Anita Campbell, CEO of Small Business Trends


103. “Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.”- Steve Jobs


104. “Your personal brand is a promise to your clients… a promise of quality, consistency, competency, and reliability.” –Jason Hartman, CEO of Platinum Properties Investor Network


105. “One of the best ways to sabotage your content is to not tie it to your goals. Know why you’re creating content.” – Ellen Gomes


106. “I’ve learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.”—Leo Burnett, founder of the Leo Burnett Group


107. “Word of mouth can be as important, if not more important, for neighborhood businesses as traditional advertising.” – Ekaterina Walter


108. “The internet has turned what used to be a controlled, one-way message into a real-time dialogue with millions.” – Danielle Sacks


109. “Take two ideas and put them together to make one new idea. After all, what is a Snuggie but a mutation of a blanket and a robe?” – Jim Kukral


110. “Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.” – Erik Qualman, digital leadership expert


111. “Google all ‘best,’ ‘reviews,’ and ‘avoid’ searches for your product or service… Use this messaging during the early stages of your customer journey”


112. “What makes content engaging is relevancy. You need to connect the contact information with the content information.” – Gail Goodman


113. “Our success is a direct result of knowing how to market a brand and having the right people representing the brand.” ― Greg Norman


114. “By its very nature and design, Network Marketing is a strikingly Fair, Democratic, Socially Responsible system of generating wealth.”


115. “Don't limit yourself. Many people limit themselves to what they think they can do. You can go as far as your mind lets you. What you believe, remember, you can achieve.” -Mary Kay Ash


116. “When you think about cross-channel campaigns, 1 channel doesn’t work anymore. Consumers need to be engaged across socials, email, and even SMS. From an ROI standpoint, you have all of the analytics you need to modify and improve campaigns in one place.”


117. “The world is being reshaped by the convergence of social, mobile, cloud, big data, community and other powerful forces. The combination of these technologies unlocks an incredible opportunity to connect everything together in a new way and is dramatically transforming the way we live and work.”


118. “Where we always start is: What’s the user’s itch? What’s their pain point that occurs frequently enough to build a habit around?” -Nir Eyal, Author of Hooked: How to Build Habit-Forming Products


119. “Knowing how to distinguish between an ideal keyword and the reality of queries will help you to refine your strategy and success as an online marketer.”


120. “Customer service isn’t simply an expensive, time-consuming obligation. It’s a strategic marketing investment if you want it to be.”


121. “Anybody who is trying to learn to do marketing, you have to niche yourself down into a specific industry…if you pick something, be the best at it.” -Brittany Thompson, Social Marketing And Media Manager at Virtual Resort Manager (VRM)


122. “It isn’t just creation and promotion; it is process as well. I think that’s what a lot of people forget.” -Neil Patel, Co-Founder of Crazy Egg, Hello Bar, and Kissmetrics


123. “In 2004, good SEO made you remarkable on the web. In 2014, good SEO is a result of being remarkable on the web.” – Rand Fishkin, founder of Moz


124. “Twenty years ago, your marketing effectiveness was a function of the width of your wallet. Today your marketing effectiveness is a function of the width of your brain.”


125. “Marketers need to build digital relationships and reputation before closing a sale.”– Chris Brogan, Chief Executive Officer of Owner Media Group


126. “If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” – Jeff Bezos, Founder and CEO of Amazon


127. “Conversation with customers will increase sales, even if the product or service is never mentioned.” – George Farris, founder of Farris Marketing


128. “Design like you are absolutely right, then optimize like you were wrong from the start.”- Jordie van Rijn, marketing consultant


129. “We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.” –


130. “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou


131. “If you form a strategy without research, your brand will barely float and at the speed industries move at today brands sink fast. — Ryan Holmes


132. “Think about your prospect. Know them personally. And always message with what they want – not what you want to say or what you think they might want – in mind.”


133. “Most consumers don’t mind hearing from brands as long as it is a solution, where we are not trying to sell something, but we are trying to solve something.” — Kelly Frederickson


134. “Smart marketers and smart brand managers understand the importance of leveraging frame of reference to build their brands.” – Mark Shapiro


135. “A long-term influencer program will allow your brand to create true brand advocates, powerful brand evangelists, and raving fans.” — Tamara McCleary @TamaraMcCleary


136. “Many companies forget what it means to make great products. After initial success, sales and marketing people take over and the product people eventually make their way out.”


137. “Retargeting is a really great way to bring back the people who visit your website that first time but don’t buy.” -Nick Steeves From Wishpond


138. “Think of it more as publishing instead of marketing. Be authentic as a publisher and create content that helps you connect to everyone else…because they’re already connected.”


139. “Don’t fear sharing your best ideas online: 1) Competition already knows what you are up to 2) People like leaders, not followers.”


140. “Speak to your audience in their language about what’s in their heart.” — Jonathan Lister, VP Global Sales Solutions, LinkedIn


141. “Design is the fastest way we judge digital companies. You have to have a brand and visual design that looks good and matters.”


142. “92% of respondents reported that a positive recommendation from a friend is the biggest influence on whether they buy a product.” – Paul M. Rand, Zócalo Group President and CEO


143. “The key to success in any business is an understanding of psychology… Because our minds decide what to buy. So if you know how minds function, you have the power to influence”


144. “Marketers need to build digital relationships and reputation before closing a sale.” — Chris Brogan, President, Chris Brogan Media


145. “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” — Maya Angelou


146. “Every trackable interaction creates a data-point, and every data-point tells a piece of the customer’s story.” – Paul Roetzer


147. “Ask yourself: 'Have we covered the fundamentals?' And second to that: 'Are they the best experience on the internet for those things?'" -Jennifer Pepper, Marketing Manager For Content Creation of Unbounce


148. “Everything gets easier when you walk away from the hubris of everyone. Your work is not for everyone. It’s only for those who signed up for the journey.”


149. “The majority of business [people] are incapable of original thinking because they are unable to escape from the tyranny of reason. Their imaginations are blocked.” – David Ogilvy, founder of Ogilvy & Mather, the “Father of Advertising”


150. “The next five years will be more disruptive than the last 15. This is NOT business as usual. A lot of technology that came in three years ago doesn’t work anymore.” — Saul Berman


151. “People share, read, and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.” –Malorie Lucich, head of product communications at Pinterest


152. “Advertising brings in customers, but word-of-mouth brings in the best customers.” – Jonah Berger, author & marketing professor


153. “‘Humans of New York’ did not result from a flash of inspiration. It grew from five years of experimenting, tinkering, and messing up.” — Brandon Stanton


154. “Good content should be at the heart of your strategy, but it is equally important to keep the display context of that content in mind as well.” –Tim Frick, principal of MightyBytes


155. “Before you create any more ‘great content,’ figure out how you are going to market it first.” – Joe Pulizzi & Newt Barrett, Co-authors


156. “If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.” — Jay Baer, Content Marketer & Co-Author


157. “Very often we place ourselves in a piece of content that doesn’t naturally align with us… Reflect on when you are in the strongest place and leverage that in your content.”


158. “Content, in all its forms, is the single most critical element of any marketing campaign.” — Rebecca Lieb, Founding Partner & Analyst, Kaleido Insights


159. “Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one.” —Robert Rose, Chief Strategy Officer, The Content Advisory


160. “When taking a content-first approach, our job as marketers is not to create more content. It’s to create the minimum amount of content with the maximum amount of results.” – Robert Rose


161. “Instead of one-way interruption, web marketing is about delivering useful content at just the right moment that a buyer needs it.” — David Meerman Scott, Keynote Speaker & Author


162. “All the creativity books in the world aren’t going to help you if you’re unwilling to have lousy, lame, and even dangerously bad ideas.” – Seth Godin


163. “Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” – Steuart Henderson Britt


164. “If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.” –Jay Baer, author & inspirational marketing speaker


165. “Starting and being consistent and not giving up is more important than being brilliant.” -Mark Schaefer, author of Known: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age


166. “People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.” – Brian Halligan


167. “Even if you are a small business and you can’t afford to do costly studies, you do have the ability to run different kinds of tests in your app or on your website and see what works best.” -Roger Dooley, author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing


168. “The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.” – Peter Drucker


169. “In 2019, the businesses looking at marketing as a double-helix instead of a funnel are increasing margins and seeing conversions.”


170. “The first rule of social media is that everything changes all the time. What won’t change is the community’s desire to network.” — Kami Huyse, PR & social media strategist, entrepreneur, CEO Zoetica Media


171. “I’ve learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.” – Leo Burnett


172. “One thing I’m thinking a lot about right now is mobile. Who can win [create] the most native, most natural, easiest way to buy something on a mobile device? I think that person has a huge opportunity.”


173. “At its very core, marketing is storytelling. The best advertising campaigns take us on an emotional journey — appealing to our wants, needs, and desires — while at the same time telling us about a product or service.” — Melinda Partin, Senior Director of Marketing & Digital Strategy, UW Medicine


174. “90% of CEOs believe the digital economy will impact their industry, but less than 15% are executing on a digital strategy.” — MIT Sloan and Capgemini


175. “If you’re not resolving their (consumers’) concerns and answering their questions online, they’re moving on to someone else who is.”


176. “Mediocre marketers think in terms of campaigns. Great marketers think in terms of growth frameworks.” –Neil Patel, New York Times Bestselling Author and Marketing Expert


177. “The answer to why people share content is quite simple. It all comes down to social currency. Basically, people share when it makes them look good.”


178. “Authenticity, honesty, and personal voice underlie much of what’s successful on the Web.”– Rick Levine, Author of The Cluetrain Manifesto


179. “Your talent determines what you can do. Your motivation determines how much you are willing to do. Your attitude determines how well you do it.” — Lou Holtz, Former Football Coach, Notre Dame


180. “We personalize our responses back to the customers who reply to our initial email. By doing this we can identify their likes and dislikes and build on the content that they are really looking for.”


181. “At its heart, copywriting is about understanding how other people feel and showing them alternatives to the life they lead.” Andy Maslen


182. “Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.” – Beth Comstock


183. “Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date.” – David Beebe, Founder & CEO, Storified Hospitality Group


184. “Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it.”


185. “If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.” – Guy Kawasaki


186. “But do you want just engagement? Engagement doesn’t pay the bills. Be strategic: get the leads and convert the leads to paying customers.”


187. “A brand is no longer what we tell the consumer it is—it is what consumers tell each other it is.” – Scott Cook, cofounder of Intuit


188. “If you’re writing things that are on par with what others are writing, go back and double that part. Go deeper.” -Sujan Patel, Co-Founder of Web Profits


189. “Strong customer relationships drive sales, sustainability, and growth.” –Tom Cates, chairman and founder of The Brookeside Group


190. “You do people a service when you make better things and make it easy to talk about them. The best reason someone talks about you is because they’re actually talking about themselves: “Look at how good my taste is.” Or perhaps, “Look at how good I am at spotting important ideas.”


191. “Whether it's B2B or B2C, I believe passionately that good marketing essentials are the same. We are all emotional beings looking for relevance, context, and connection.” – Beth Comstock


192. “I’m only now doing what only I can do. Everything else is being taken care of by the team, and it’s so essential.” -Pat Flynn, Founder of Smart Passive Income and author of Will It Fly


193. “Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.” – Seth Godin, Founder, and CEO, Do You Zoom


194. “Integrated marketing offers opportunities to break through to consumers in new markets.” — Betsy Holden, Senior Advisor, McKinsey & Co.


195. “Businesses get blinded by the allure of a large subscription list, but unengaged subscribers aren’t just not interested in what you’re sending, they’re actually harming your deliverability.” — Meghan Keaney Anderson, VP Marketing, HubSpot


196. “Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.” — Amrita Sahasrabudhe, VP Marketing, FastMed Urgent Care


197. “When establishing a link to value is done well, it provides a clear view of what matters to customers, where to focus, and how to keep the customer experience high on the list of strategic priorities.”


198. “Put your energy into making things that are likeable, not some douchey social media strategy.” – Matthew Inman, AKA The Oatmeal


199. “Sharing good stuff is 90 percent of the battle of getting more followers. Almost everything else is merely optimization. End of discussion.”


200. “If everybody is doing it one way, there's a good chance you can find your niche by going exactly in the opposite direction.” -Sam Walton


201. One of the best ways to sabotage your content is to not tie it to your goals. Know why you’re creating content. - Ellen Gomes


202. “People will ignore or skip anything they don’t like. So brands have to start making things they love.” — Steve Pratt, Partner, Pacific Content


203. “Social media marketing is about creating content that brings your audience together as a community and inspiring authentic conversations while increasing your brand's awareness.” — Krystal Wu, Social Media Community Manager, HubSpot


204. “Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.” — Seth Godin


205. “In a way, the web is like your Hollywood agent; It speaks for you whenever you're not around to comment.” – Chris Brogan and Julien Smith


206. “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” -David Ogilvy


207. “Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.”


208. “When digital is done right, it’s like a caterpillar turning into a butterfly, but when done wrong, all you have is a really fast caterpillar.” — George Westerman


209. “Find authentic stories, not just because people can sniff out authenticity, but because they’re simply better.” — Rajiv Chandrasekaran


210. “The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.”


211. “Visual Storytelling comes from the angle of the camera. The best angle is at the eye line so that you aren’t looking down or up at your audience.”


212. “Many companies have forgotten they sell to actual people. Humans care about the entire experience, not just the marketing or sales or service. To really win in the modern age, you must solve for humans.” – Dharmesh Shah


213. “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” –Peter Drucker, founder of Drucker Institiute


214. “Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.” – Erik Qualman


215. “We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.” – Pierre Omidyar


216. “The impact we make through social media can’t entirely be measured by numbers and scores. It’s not just about how powerful of an influencer you are. It’s about connecting with the person on the other side of the Facebook wall.”


217. “Have a process. Have processes that set you up to succeed. Online doesn’t mean you can invest in it only when you feel like it. It’s a regular part of your marketing mix and a big part of your business. Treat it as such.”


218. “Here’s everything you need to know about creating killer content in 3 simple words: Clear. Concise. Compelling.” – Demian Farnworth


219. “It’s strategic design really. You’re balancing multiple sources of data. What our customers are saying, what our competitors are doing, the state of the current product, the speed at which we can develop. You have so many different inputs.”


220. “I don’t believe in tricky advertising, I don’t believe in cute advertising, I don’t believe in comic advertising. The people who perpetrate that kind of advertising never had to sell anything in their lives.” – David Ogilvy


221. “It’s all about great stories. It’s a tall order, but if you’re looking to create a true mark and to get people to remark about everything that you’re doing, you only have one major mission when it comes to marketing yourself and the business that you represent: Go out there and create some great stories.”


222. “The tools today are different, but the premise remains the same. Lie or spin the truth, and you will be found out. People will take you to task.”


223. “Word of mouth is the most valuable form of marketing, but you can’t buy it. You can only deliver it. And you have to really deliver.” – G-Eazy


224. “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” –Peter Drucker, founder of Drucker Institute


225. “Growth hacks alone can’t solve all your marketing problems, but the right ones may add immense value to an already humming marketing flywheel.”


226. “To continue winning the internet marketing game, your content has to be more that just brilliant, it has to give the people consuming that content the ability to become a better version of themselves.” –


227. “The purpose of advertising is to sell. That is what the client is paying for and if that goal does not permeate every idea you get, every word you write, every picture you take, you are a phony and you ought to get out of the business.”


228. “Do the uncomfortable. Become comfortable with these acts. Prove to yourself that your limiting beliefs die a quick death if you will simply do what you feel uncomfortable doing.”


229. “Concentrate your time, your brains, and your advertising money on your successes. Back your winners, and abandon your losers.” - David Ogilvy


230. “Social media is about the people! Not about your business. Provide for the people and the people will provide you.” — Matt Goulart, Founder, Ignite Digital


231. “A great headline mixed with a lame opening is like inviting someone into your house, only to slam the door in their face as they approach.” – Brian Clark


232. “A brand is no longer what we tell the consumer it is—it is what consumers tell each other it is.” – Scott Cook, co-founder of Intuit


233. “You need to share life experiences. Your life is unique. If you can tie your personal experiences into your content, you’ll do much better.”


234. “A brand is no longer what we tell the consumer it is — it is what the consumers tell each other it is” – Scott Cook, co-founder of Intuit


235. “Going viral isn’t something magical that happens one day. The secret to going viral is using templates that get people to pay attention and pay.”


236. “The future of retail is the integration of Internet and digital services with the retail network.” – Charles Dunstone, former chairman of Carphone Warehouse,


237. “Human beings are now promotional vector of potential revenue. In other words: Social Media is an illusion of Social. Therefore, marketers who understand this will fare better in the long run.”


238. “Social marketing eliminates the middlemen, providing brands the unique opportunity to have a direct relationship with their customers.” — Bryan Weiner, CEO, Comscore


239. “Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time.” –Ann Handley, head of content at MarketingProfs


240. “I always try to give my affiliates the most commission as possible. The more you can pay your affiliates, the more traffic they will send.”


241. “Service to the change they seek to make. Willing to tell a story that resonates with a group that they care enough to serve. There could be an overlap. It’s possible that it’s the way you feel right this minute, but it might not be. The version of you on offer might run many layers deep, but it can’t possibly be all of you, all the time.”


242. “Content builds relationships. Relationships are built on trust. Trust drives revenue.” — Andrew Davis, Author & Keynote Speaker, Monumental Shift


243. “For me, pop culture is very fluid: it's music, it's movies, it's books, it's art, it's tech, it's so many things — and as marketing and brand advocates, we should be able to take products and services and match them to what's happening in pop culture.” — Bozoma Saint John, CMO, Endeavor


244. “Whether someone reads your copy, clicks on your ad, or stays on your website, depends on the impression that your visuals create in their mind.”


245. “To find your big idea that will evoke the right emotion from the customer avatar, push into common language that is known and then, make it ownable.”


246. “Good stories surprise us. They make us think, make us feel. They stick in our minds and help us remember ideas and concepts in a way that numbers and text on a slide with a bar graph don’t.”


247. “Your tactics can make a difference, but your strategy—your commitment to a way of being and a story to be told and a promise to be made—can change everything.”


248. “Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it.”–


249. “Nothing is perfect, just test away. Test, test, test. There have been tons of times where I didn’t think an ad would perform very well and then outperforms other comparable ads by double.” -Rachel Wiinanen


250. “Wherever your target audience is, is where you want to be. You’ll have to find out where they are, and then you just need to show up where they are, consistently.” - Shondell Varcianna From Varci Media


251. “One of the most frequently shared pieces of advice in business today is about creating experiences instead of selling products. It is good advice, most of the time.”


252. “Our growth hasn’t been a curve, it’s been a staircase. We get to the top of a staircase and stay stagnant while we figure out how to grow to the next level.”


253. “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” ~ Peter F. Drucker


254. “How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable!” – Seth Godin


255. “Optimize your website for just being a good user-friendly website. It’s generally the most important thing that you could focus on.” -Lydia Gilbertson, SEO Analyst at Distilled


256. “Nobody cares about what you sell. They care about opportunities that are available to them to solve their problems.” -Matt Johnson


257. “If you have that goal-first mentality, you are setting yourself up for more success. Really, budget shouldn’t be your limitation.” -Rachel Wiinanen


258. “Your campaign needs to showcase your customer avatar, it needs to speak their language and it needs to talk about the experiences this avatar is having.”


259. “To build a long-term, successful enterprise, when you don’t close a sale, open a relationship.” – Patricia Fripp, Keynote Speaker, and Author


260. “Mobile is not the future, it is the now. Meet your customers in the environment of their choice, not where it’s convenient for you.”


261. “Do what you do so well that they will want to see it again and bring their friends.”- Walt Disney, Co-Founder of The Walt Disney Company


262. “Quality content means content that is packed with clear utility and is brimming with inspiration, and it has relentless empathy for the audience.” — Ann Handley, CCO, MarketingProfs


263. “Customers are willing to try new things, and if you can survive, you will have fewer competitors. It’s like entering the eye of the storm. As long as you are strong enough to survive, you can end up in still water by yourself.”


264. “I use social media as an idea generator, trend mapper, and strategic compass for all of our online business ventures.” — Paul Barron, CEO, Foodable Network


265. “The game we are in is trust. People don’t buy from companies they don’t trust. Your job as a marketer is to build trust, plain and simple.”


266. “Brand equity is the sum of all the hearts and minds of every single person that comes into contact with your company.” — Christopher Betzter, Brand Strategist


267. “Going viral is not an outcome; it”s a happening. Sometimes it happens; sometimes it doesn’t. Just remember, fans are vanity and sales are sanity.” – Lori Taylor


268. “Virality isn’t luck. It’s not magic. And it’s not random. There’s a science behind why people talk and share. A recipe. A formula, even.”


269. “Even as marketers have come to accept that mobile is the future, they haven’t always been adept at appreciating how much the mobile experience differs from the desktop computers that had dominated digital for the previous two decades.”


270. “Humans are not ideally set up to understand logic; they are ideally set up to understand stories.” –Roger C. Schank, CEO of Socratic Arts


271. “There’s no point in getting into affiliate marketing if you can’t monetize it, and you can’t drive traffic and sales. You’d just be spinning your wheels.”


272. “At any given time, only 3% of your market is actively buying. 56% are not ready, 40% are poised to begin. The job of marketing is to activate the 40% that are poised and convert them into paying customers.”


273. “Good copy can’t be written with tongue in cheek, written just for a living. You’ve got to believe in the product.” - David Ogilvy


274. “Don’t tell stories about your product—change the stories your customers tell themselves through the transformation your product provides.”


275. “Because they are personally invested in their crafts, micro-influencers are trusted sources of recommendations for followers.‘The Game’ isn’t just getting eyeballs; but getting eyeballs that care!” Sidney Pierucci


276. “It’s important to remember your competitor is only one mouse click away.” — Douglas Warner III, Former CEO, J.P. Morgan Chase & Co


277. “Just as you don’t need to be on every single TV channel, I don’t believe a brand needs to be on every single social media in one big way.” – Shiv Singh


278. “The reason it seems that price is all your customers care about is that you haven’t given them anything else to care about.”


279. “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffett, Chairman and CEO of Berkshire Hathaway.


280. “Coca-Cola is the only business in the world where no matter which country or town or village you are in, if someone asks what do you do, and you say you work for Coca-Cola, you never have to answer the question, What is that?” Muhtar Kent


281. “Consistency is key. Whenever you start, give your audience something to look forward to.” -Julia McCoy, CEO at Express Writers


282. “Every post needs to touch on a real emotion and a relatable story. Where is the hurt? Where is the pain? What is the challenge?”


283. “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” –Maya Angelou, poet


284. “In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.” – Howard Schultz, CEO, Starbucks


285. “When you are first getting started on social media, you really need to do your research… don’t just choose a channel because Facebook owns the world or because everyone’s doing Twitter.” -Celeste Mora, Social Media Manager at Grammarly


286. “Content is the atomic particle of all digital marketing.” – Rebecca Lieb, author, strategic advisor, columnist, keynote speaker


287. “Social media will help you build up loyalty of your current customers to the point that they will willingly, and for free, tell others about you.” – Bonnie Sainsbury, Founder, and CEO – Social Media Smarter


288. “There are exceptional people out there who are capable of starting epidemics. All you have to do is find them.” – Malcolm Goldwell


289. “Content-based marketing gets repeated in social media and increases word-of-mouth mentions; it’s the best way to gather buzz about a product.”


290. “Good marketing makes the company look smart. Great marketing makes the customer feel smart.” — Joe Chernov, VP Marketing, Pendo.io


291. “If you can bring someone belonging, connection, peace of mind, status, or one of the other most desired emotions, you’ve done something worthwhile. The thing you sell is simply a road to achieve those emotions, and we let everyone down when we focus on the tactics, not the outcomes. Who’s it for and what’s it for are the two questions that guide all of our decisions.”


292. “When marketing is not grounded in a foundation of authentic messaging with authority, integrity and ability, it can end up costing worlds more, saying worlds less and sounding the same as so many others.” – Loren Weisman


293. The keys to brand success are self-definition, transparency, authenticity and accountability. –Simon Mainwaring, marketing consultant


294. “Thinking that every idea and piece of content you create must be the first of its kind is a trap.”– Sujan Patel, co-founder of Right Inbox.


295. “Our job is not to create content. Our job is to change the world of the people who consume it.” – Andrea Fryrear, Marketing Speaker, and Author


296. “If your company is spending money (display advertising, YouTube campaigns, Bing, AOL, email campaigns, and Facebook ads) then you should go the extra mile, regardless of your job description, and try to understand what’s happening upstream that is causing the clicks/visits to show up. Remember every one of those visits is costing you money.”


297. “Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” –Steuart Henderson Britt, consumer behavior specialist


298. “To continue winning the internet marketing game, your content has to be more than just brilliant – it has to give the people consuming that content the ability to become a better version of themselves.” – Michelle StinsonRoss


299. “We want to know what consumers are looking for, what their values are, and how can we meet their needs. It’s not just about Big Data; it’s about translating that into the truth.” – Gayle Fuguitt, Founder and CEO, Tempus Futures


300. “Landing pages are not wandering generalities. They are specific, measurable offers. You can tell if they’re working or not. You can improve the metrics and make them work better.”


301. “In network marketing, the whole point is not to sell a product but to build a network, an army of people who are all representing that same product or service to share with others.” – Robert Kiyosaki


302. “The best strategic marketing decision you can make is to have a product or business fulfill a real, compelling need for a real and defined group of people—no matter how much tweaking and refining this takes.”


303. “Engage, Enlighten, Encourage and especially…just be yourself! Social media is a community effort; everyone is an asset.” – Susan Cooper, Author


304. “Say no to the things that keep you on a certain level and say yes to the things that will help you keep moving on.” -Brian Honigman, CEO of Honigman Media


305. People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.” – Brian Halligan


306. “How many people would reach out and wonder (or complain) if you didn’t send out that next email blast? That’s a metric worth measuring and increasing.”


307. “Don’t look for perfection. That isn’t the goal.” -Ash Maurya, Founder of LEANSTACK and author of The Lean Startup Movement, That's Running Lean, and Scaling Lean


308. “I don't subscribe to the thesis, 'Let the buyer beware,' I prefer the disregarded one that goes, 'Let the seller be honest.'” — Isaac Asimov


309. “You’re not just competing with other brands for their attention, you’re also competing with their friends, family, music playlists, soccer games, and night out on the town.”


310. “It’s fascinating how the fundamentals of business-to-business marketing are the same today as they were 50 years ago. It’s still about relationships although today we have new tools and techniques at our disposal.”


311. “It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” – Jeff Eisenberg, President, Vital & Ryze Advertising


312. “Social media is about the people. Not about your business. Provide for the people and the people will provide for you.” – Matt Goulart


313. “Social media is here. It’s not going away; not a passing fad. Be where your customers are: in social media.“ — Lori Ruff, speaker, author


314. “‘Build it, and they will come’ only works in the movies. Social media is a ‘Build it, nurture it, engage them and they may come and stay.’” — Seth Godin


315. “On the highway to user/product love, lifecycle emails are road signs providing timely guidance, not annoying billboards.” – Samuel Hulick


316. “It’s this connected generation, it’s all about content. It’s content that we’ll produce, it’s content that we’ll co-create with them and it’s content that we’ll curate.”


317. “Marketing is our quest to make change on behalf of those we serve, and we do it by understanding the irrational forces that drive each of us.”


318. “You don’t need to worry about people stealing your content or ideas. You need to worry about people paying attention. The currency you need to worry about is attention.”


319. “The brands that win are the brands that tell a great story. When it comes to transmedia storytelling, the brands that win are the brands that tell many great stories and are able to connect them all together.” — Mitch Joel, Author & Founder, Six Pixels Group


320. “You want to put all of your ads in one ad set so all of the social interactions stack on to that ad set. Find a Facebook ad or post that has a lot of likes and comments and then create a new ad using that. This is called ‘social stacking,’ and it’s really effective for reducing your CPAs.”


321. “The secret gift of Paid Search is that you get to control the user experience, rather than the search engine. You decide what the keyword is. You decide what the ad copy is (your promise to the user). You decide the landing page experience.”


322. “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou, Civil Rights Activist & Poet


323. “Brands have the unique opportunity to stop renting audiences and own them. While your core business isn’t the same as a “media company” you can still market like one. You can transform marketing from a cost center to a revenue center and own the IP.”


324. “The amount of credibility you earn as a marketer is directly proportional to how far down the funnel you can measure. Marketers who measure surface-level metrics are being replaced by those who are able to prove their impact revenue and even retention.”


325. “Incorporate easy email marketing strategies with your Facebook efforts to see bigger results (aka profits!).” – Amy Porterfield


326. “If you think of your target market like a pond of fish and you’re only using one hook, one selling system, and one way of targeting, then you’re only resonating with a small, small part of your market.”


327. “The biggest thing people don’t understand is that quality content is so important to marketing to anyone under the age of 40 right now.”


328. “People hire people. They don’t hire features. They don’t hire benefits. They hire the person to deliver those features and benefits.” - Michael Buzinski From Buzzworthy Integrated Marketing


329. “Search, a marketing method that didn't exist a decade ago, provides the most efficient and inexpensive way for businesses to find leads.” – John Battle


330. “Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time.”


331. “If you have more money than brains you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.” ~ Guy Kawasaki


332. “Adventure, comedy/humor, emotion, inspiration, and surprise (cats, dogs, and babies). All of these things have 1 thing in common: they make you feel something, not think something.”


333. “Don’t settle: Don’t finish crappy books. If you don’t like the menu, leave the restaurant. If you’re not on the right path, get off it.” — Chris Brogan


334. “As marketers, we should be changing the mantra from always be closing to always be helping.” – Jonathan Lister <<CLICK TO TWEET THIS!>>


335. “We’ve gone from how the hell can we get people to hear about us, to how the hell can we get them to sign up when they land on our page, to how the hell can we get them to stick around?”


336. “There is a massive trend moving from traditional web results to non-website online presence. Engagement and connection are the gold rush right now. If you don’t leverage that trend, you’ll get left behind.”


337. “If you want to be relevant, you need to start thinking like a media company and publisher, and add value to the customer first.”


338. “The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it.” ~ Sergio Zyman


339. “Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time.” – Ann Handley


340. “Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” — Beth Comstock, Former CMO & Vice Chair, GE


341. “When you get back to basics, marketing is simple. Marketing means getting people in your store—and once they’re there, getting more of them to buy. Online, this means the following: New Signups = Traffic x Conversion Rate.”


342. “It’s a dialogue, not a monologue, and some people don’t understand that. Social media is more like a telephone than a television.” – Amy Jo Martin


343. “Campaigns that use emotion to relate with people get attention by positioning themselves correctly. They bring people through the right process by showcasing their intent.”


344. “As new forms of media develop and clutter becomes ever more intense, it’s the asset of permission that will generate profits for marketers.”


345. “If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” – Jeff Bezos


346. “A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” — Seth Godin, Founder & CEO, Do You Zoom


347. “90% trust peers on social networks (even strangers); only 15–18% trust brands.” –Danny Brown, Award-Winning Marketer, and Author


348. “If anything, what ends up happening is that people are faced with that paradox of choice: “There’s too many options, how do I narrow it down?”


349. “You can’t wait for customers to come to you. You have to figure out where they are, go there and bring them back to your store.”


350. “Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.” –


351. “When people get something right away, they are more likely to subscribe to that email newsletter and take the action you want them to take on that landing page.”


352. “Traditional marketing and advertising is telling the world you’re a rock star. Content Marketing is showing the world that you are one.” –


353. Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. – David Ogilvy


354. “Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” –Beth Comstock, Vice Chair of GE


355. “Many people who get into affiliate marketing do so with the same mindset: making money first, and thinking of their audience second (if they think of them at all!). That’s a recipe for disaster—or at least lousy results.”


356. “Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.” -Steve Jobs


357. “Social is the way our work gets discovered. Content that is truly exceptional, unique, and useful can earn tremendous awareness through social media, and that social amplification often leads to great links, which leads to great rankings.”


358. “In a nutshell: you need a landing page to achieve a particular goal, whether that’s building your brand, growing your email list or making a profit. At its core, it facilitates some type of opt-in process.”


359. “We’re only at the very, very beginning of this next generation of computing and I think that every industry leader will be the ones that transforms first. I don’t care what industry you’re talking about.” — Kim Stevenson


360. “What I do is email daily and have conversational types of campaigns that I call daily friend chats. This primes my list to come and listen when I go to sell something.”


361. “2019 is the year that U.S. digital ad spend will surpass offline ad spend. The digital marketers, agencies, entrepreneurs, and founders who don’t want to accept that it’s time to disrupt are going to be left behind.”


362. “The beauty of social media is that it will point out your company’s flaws; the key question is how quickly you address these flaws.” — Erik Qualmann, author and motivational speaker


363. “Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them and they may come and stay.” – Seth Godin, author & Marketing expert


364. “On average, 8 out of 10 people will read your headline copy, but only 2 out 10 will read the rest.” – Brian Clark, CEO of Rainmaker Digital


365. “The beauty of the Internet is there’s a niche market for everything, and if you can focus on it, you can build a sustainable and viable business of it.” -Michelle Phan


366. “It’s a terrible time to be a know-it-all marketer. It’s a great time to be a learn-it-all marketer. When we try to hire marketers, we try to hire the learn-it-alls, because whether we like it or not, our end target, our consumer, our B to B buyers, boy, they’re changing fast.”


367. “Being an affiliate marketer is very cost-effective. You don’t have to put much money in an affiliate program in order to gain a lot.“


368. “I don’t know the rules of grammar. If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language.” -David Ogilvy


369. “Going viral is not an outcome; it”s a happening. Sometimes it happens; sometimes it doesn’t. Just remember, fans are vanity and sales are sanity.” –Lori Taylor, founder & executive editor of Social Caffeine


370. “Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.” – Ian Schafer


371. “We not only need to understand the demographics of our customers, but we need to make sure that we create content for each of these different stages of the buyer’s journey.” -Kyle Gray, Founder of Conversion Cake and author of The Story Engine: An Entrepreneur's Guide to Content Strategy and Brand Storytelling Without Spending All Day Writing