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7 Questions on Leadership with Dunston P

Name: Dunston P

Title: CEO

Organisation: Royal office of HH Sheikh Ahmed bin Faisal Al Qassimi

2018 National award winner and 2019 state award winner for Business Excellence with 35 years of vast experience in the field of supply chain management, procurement and Logistics, operation management, manufacturing, sales and marketing, quality, Hr with blue chip companies in India.

A media expert with a well connectivity to indian and world cinemas. An actor ( 3 movies to my credit), Co producer( currently involved in 15 movies worth 150 million USD to be produced in the next 5 years) and currently involved in the design and implementation of the Worlds biggest Film City in UAE.

Also involved on some of the major projects in UAE like the sports city, wild life sanctuary, under water theme park and pharma city to name a few.

Specialties: Strategic capabilities,

Materials Management exposure in manufacturing industry, Global sourcing Exposure,

Lean Implementation experience,

Costing Matrix, Reporting & Analysis,

Supplier Development Experience,

Media : versatile acting, co production planning and execution, connectivity to indian and Hollywood cinemas.

-What i am -

Result oriented Strategic Leader,

Possess high level of negotiation skills,

Possess Excellent communication, presentation & analytical skills,

Capability to partner with senior leaders from customers, suppliers and other Industry experts.

Drives transformation,

High level of Emotional Intelligence

Can turn around companies and also set up new business from ground Zero any where in the world

Top 50 impactful influencers in LinkedIn

Deputy chairman for global cancer mission

Ambassador for goodwill foundation

Ambassador for melano foundation

Ambassador for amuno foundations

member for AIRO foundation

International advisor for united youth guild

Member global chamber of business leaders

Member leaders without borders

Board member women’s reformation organization

Board advisor global mental health association

International advisor to world youth council

International advisor to world sports association

Member to Global Wealth Council


Chief operating officer to the Royals office of HH Sheikh Ahmed Bin Faisal Al qassimi

Winner of Nelson Mandela Peace Award 2022

Global icon of the year 2022

CEO of the year 2022

Thank you to the 2,000 leaders who’ve generously done the 7 Questions on Leadership!

I hope Dunston's answers will encourage you in your leadership journey. Enjoy!


Jonno White

1. What have you found most challenging as a leader?

As a leader you are looked for as a role model and hence being always conscious of whatever we do is the biggest challenge

2. How did you become a leader? Can you please briefly tell the story?

While I started my career in the year 1986, I moved into a leadership role in 1992 with a team of 20 people which kept on growing as the years passed into a 500 team members. And in 2010 when I started as an entrepreneur it gave me enough courage to lead y own team of 150 people.

3. How do you structure your work days from waking up to going to sleep?

I am work late during the night as my nature of job requires me to connect with people from different time zones and which normally goes upto 3 am. I normally start my day by 8 am with a yoga session for 30 Minutes and after breakfast I am available for my day schedule by 9.30 am. in the eveningafter 6 pm I take a break for a walk with my pet dog for about 45 followed minutes followed by some quality time with family. And after dinner at 8 pm I am again back to my routine works

4. What's a recent leadership lesson you've learned for the first time or been reminded of?

Normally we tend to ignore others views during a decision making or team meetings which generally I don't do. But in one such occasion I did miss an argument from a colleague initially but later realized the importance of it and took it into consideration. If I had ignored it would have impacted the organization to a large extent. It is a lesson well learned.

5. What's one book that has had a profound impact on your leadership so far? Can you please briefly tell the story of how that book impacted your leadership?

How to Win written by Neil Irwin has impacted me a lot as it speaks about how to win in a winner take all world. This book has been well written with fascinating narratives of our fast changing world, filled with erudite analysis and practical advise. it also says that the people who adapt are the ones who win in business and life.

6. If you could only give one piece of advice to a young leader, what would you say to them?

Be focussed on what you want to do and do what your mind says to do. Never get disappointed on failures !

7. What is one meaningful story that comes to mind from your time as a leader, so far?

We all dream and making those dreams a reality had been the success of Dubai as a country. Making the impossible possible had been always the belief that the leaders had in UAE. And following their footsteps we had been implementing many new projects in UAE, like the worlds biggest Film City, Biggest Pharma City, under water theme park and a wild life sanctuary all in the proximity of deserts.

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