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7 Questions on Leadership with Tanha Shah

Name: Tanha Shah

Title: Marketing Specialist

Organisation: Cygnet Digital

With 5+ years in advertising and marketing experience, Tanha excels at transforming technology brands into unforgettable digital experiences. Tanha leverages her wealth of experience to engineer innovative campaigns that leave a lasting imprint on brands and deliver tangible revenue impact. Now, she crafts innovative narratives, bridging technology and storytelling to create impactful campaigns. She excels at turning technology brands into unforgettable experiences.

Thank you to the 2,000 leaders who’ve generously done the 7 Questions on Leadership!

I hope Tanha's answers will encourage you in your leadership journey. Enjoy!


Jonno White

1. What have you found most challenging as a leader?

Adapting to rapid changes and uncertainties.

2. How did you become a leader? Can you please briefly tell the story?

I developed leadership skills through experience and mentorship.

3. How do you structure your work days from waking up to going to sleep?

I prioritize tasks, set goals, and maintain a flexible schedule.

4. What's a recent leadership lesson you've learned for the first time or been reminded of?

The importance of active listening and empathy.

5. What's one book that has had a profound impact on your leadership so far? Can you please briefly tell the story of how that book impacted your leadership?

"Leaders Eat Last" by Simon Sinek. It reinforced the value of servant leadership and caring for the team's well-being, which has become a core principle in my leadership approach.

6. If you could only give one piece of advice to a young leader, what would you say to them?

Invest in continuous learning and self-improvement.

7. What is one meaningful story that comes to mind from your time as a leader, so far?

I remember a time when a team member was struggling with a project. Instead of reprimanding them, I offered guidance and support. The individual not only completed the project successfully but also became one of our top performers, reminding me of the power of mentorship and encouragement in leadership.

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