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  • Jonno White

Do the minimum

In leadership we live with a subconscious pressure to do the maximum and achieve the maximum.


Unfortunately, the maximum in my experience easily demotivates, leads to procrastination and rarely provides moments for celebration.


Celebrate small wins is a saying you’ve probably heard but here’s a new one: Do the minimum.


Flip things around and forget the maximum and focus on the minimum instead.


The minimum easily motivates because it’s doable, helps to overcome procrastination and gives you consistent moments for celebration.


It reinforces the process and ironically:


Doing the minimum consistently is the best way to achieve the maximum long-term.

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