1. Customer Obsession.
If they love your products and find it easy to work with you, everything else will fall into place.
Think about your customers when making decisions.
Championship-winning employees want accountability.
They want to be responsible for their work and have authority to do their jobs well.
Give your team more responsibility, authority, and accountability.
Innovation requires experimentation.
Try new things, even if they might not work the first time.
Embrace failure and learn from it.
Every process in your business could be simpler.
Start from scratch and create processes with as few steps as possible.
5. Being Right, A Lot.
Making mistakes can be expensive.
Measure everything so you know where you've been right or wrong.
Then make bold changes.
6. Hire and Develop the Best.
The most important factor in your success is who you hire.
Spend more time and money on hiring than anything else in your business.
7. Insist on the Highest Standards.
If you want high-performance, talk to your employees about what you expect from them.
Then, when they don't meet your expectations, have a difficult conversation.
Don't ignore poor behaviour or standards.
8. Think Big.
You will achieve less than you expect in a year but more than you dreamed possible in 10 years.
Use Peter Thiel's questions: "Where do you want to be in 10 years from now?" followed by, "How can you get there in 6 months?"
9. Bias for Action.
Don't try to do too many things at the same time.
Decide what you want to do, do it, see how well it works, and then decide what to do next.
You can increase profits by reducing costs.
Review your costs and save money without reducing the quality of your product or service.
11. Earn Trust.
To increase profits, you need to increase trust.
Find out how much your customers and employees trust you by doing a survey.
Do whatever it takes to increase trust, and then measure it again in 3 months.
12. Dive Deep.
Frontline decisions are better than decisions made by those in higher positions.
Get feedback from the frontline.
Walk the floors of your business and spend time working on the frontline.
13. Have Backbone; Disagree and Commit.
If your team can disagree and commit you can have robust discussions without fear.
Ask yourself, "How robust are my team's discussions? And are people able to commit even if they disagree?"
14. Deliver Results.
To be successful, set goals and track your progress.
Filter your decisions through these results.
15. Strive to be Earth’s Best Employer.
Game-changing employees want to work for a company with a clear purpose.
They want to feel like their time spent working is valuable.
Get honest feedback from your people, make changes and survey them again in 3 months.
16. Success and Scale Bring Broad Responsibility.
Amazon started selling books.
What do you sell?
Find a niche and dominate your competitors.
Expand to other areas as Amazon did.