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55 Best Mission Statement Examples: How To Write In 2023

Updated: Jan 15, 2023

1. Patagonia

Patagonia Software is a software development and design agency based in Patagonia, Argentina. The company provides custom software solutions to businesses and organizations looking to optimize their operations and improve customer experience. They specialize in developing mobile applications, web applications, e-commerce websites, SaaS platforms, databases, IoT systems, AI & ML models.

“Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.”

Patagonia stands out among companies for consistently aligning its

actions with its mission and values. Their mission statement is “We're in

business to save our home planet.” However, they don’t have any official

release on their vision statement.

2. Zappos

“To provide the best customer service possible. Deliver ‘WOW’ through service.”

Zappos is a leading online retailer that offers customers an easy-to-use software platform for shopping. With its intuitive interface, shoppers can easily search through thousands of products and navigate the store quickly and easily. The software also features helpful customer service tools such as live chat and email support that help answer any questions or concerns.


“To provide access to the world’s information in one click”

Google software is a set of programs and applications developed by Google Inc. to help make everyday tasks easier. Some of the most popular Google software includes Gmail, Google Chrome, Google Maps, Google Docs, YouTube, and Android OS. Google's software products are used by millions of people around the world every day for work, play, communication etc.


“That the United States is a humane community in which all animals are treated with respect and kindness.”

The ASPCA software is a comprehensive database designed to help animal shelters and rescue organizations manage their animals, adoptions, volunteers and finances. It provides powerful tools to track every aspect of the shelter’s operation, including intake records, medical data, drawings of facilities and diagrams of kennels.

4. Warby Parker

“We believe that buying glasses should be easy and fun. It should leave you happy and good-looking, with money in your pocket. We also believe that everyone has the right to see.”

Warby Parker’s vision is to be one of the most impactful brands in

the world by inspiring the next generations of entrepreneurs and consumers to

transform the eyewear and eyecare industry through design and innovation.

Warby Parker is an online eyewear retailer founded in 2010 by four friends. Warby Parker offers stylish, affordable and prescription eyeglasses as well as sunglasses. All glasses are designed in-house and feature unique design elements, such as lenses with anti-reflective treatments and durable frames made of acetate or premium metals

5. Disney

Disney's vision statement is “to be one of the world's leading

producers and providers of entertainment and information.”

Disney software is a line of interactive and educational computer programs designed to engage children. The range of Disney-branded software offers age-appropriate experiences that develop important skills such as creativity, problem solving and concentration. Starting with the classic titles such as Math Blaster, Where in Time Is Carmen Sandiego and Disney’s Magic Artist Studio.

6. Reddit

“Reddit is the world’s largest & best platform for online communities to share & connect.”

Reddit is a popular social news and media aggregation platform that allows users to post content, comment on other posts, and vote on content. It was founded in 2005 by two college roommates and has since become one of the most visited websites in the world. Reddit software is designed for its users to easily navigate through its vast array of topics.

7. Make-A-Wish

“That people everywhere will share the power of a wish.”

Make-A-Wish software is a revolutionary solution for granting wishes to children with life-threatening medical conditions. This innovative platform allows families to create a wish list, submit it to Make-A-Wish, and then receive support from the organization in granting those wishes. With this software, families can easily browse through hundreds of options.

8. Toyota

“To attract and attain customers with high-valued products and services and the most satisfying ownership experience in America.”

9. LinkedIn

LinkedIn’s vision statement is “Create economic opportunity for

every member of the global workforce,” and their mission statement is “connect

the world’s professionals to make them more productive and successful.”

LinkedIn is a professional networking website that enables users to connect with each other, search for jobs, and showcase their professional skills and experience. It's the world’s largest online professional network, with millions of members around the world. LinkedIn software offers a range of tools and features designed to help job seekers find opportunities.

10. Netflix

Netflix’s vision is “to become the world's leading streaming

entertainment service.”

Netflix is a streaming service that allows users to watch a wide variety of TV shows, movies, and original series. The Netflix software is available for most operating systems, including Windows, Mac, iOS, Android, and more. The service is subscription-based with different plans offering different levels of access to the library of content.

11. Apple

“To make the best products on earth, and to leave the world better than we found it.”

Apple software provides a variety of user-friendly, intuitive operating systems and applications designed to enhance the user experience. Apple’s macOS is their desktop operating system which comes pre-installed on all Mac computers. This OS offers users an array of tools for creating, editing and sharing content, as well as accessing the internet and connecting with others.

12. Home Depot

“To create a company that would keep alive the values that were important to us. Values like respect among all people, excellent customer service and giving back to communities and society.”

Home Depot's software is a suite of tools designed to help manage the day-to-day operations of Home Depot stores. From tracking inventory and sales to managing customer service, it provides the necessary data needed to keep stores running efficiently and effectively. It also helps with marketing, analytics, and accounting.

13. Habitat for Humanity

“A world where everyone has a decent place to live.”

Habitat for Humanity software is a comprehensive suite of applications designed to manage and streamline the day-to-day operations of Habitat for Humanity affiliates. The system offers an extensive set of tools that make it easy to collect, store, and access data on volunteers, partners, donors.

14. Coca-Cola

“Our vision is to craft the brands and choice of drinks that people love, to refresh them in body & spirit. And done in ways that create a more sustainable business and better-shared future that makes a difference in people’s lives, communities, and our planet.”


“To be the most creative organization in the world”

15. Microsoft

Microsoft is one of the most well-known technology companies in

the world. Their vision is to help people and businesses throughout the world

realize their full potential.

16. Amazon

This e-commerce giant’s vision is to be Earth’s most customer-centric

company, where customers can find and discover anything they might want to buy


17. Tesla

Tesla’s vision is to create the most compelling car company of the

21st century by driving the world's transition to electric vehicles. Their

mission is to accelerate the world's transition to sustainable energy.

18. Ikea

This world’s largest furniture retailer’s vision is to create a

better everyday life for many people.

19. Starbucks

There is no official release of Starbucks' vision statement, but

here's one example of what it could look like: “To establish Starbucks as the

premier purveyor of the finest coffee in the world while maintaining our

uncompromising principles while we grow."

For inspiration, we are also adding their official mission

statement: “To inspire and nurture the human spirit - one person, one cup, and

one neighborhood at a time.”

20. Nike

Nike’s vision is “To bring inspiration and innovation to every

athlete in the world.”

21. McDonald's

This multinational fast food chain’s vision statement is “to be

the world's best quick service restaurant experience,” and its mission

statement is “to make delicious feel-good moments easy for everyone.”

22. Zoom

Zoom’s vision is “Video communications empowering people to accomplish more.” Yikes. It could definitely be more memorable and inspiring, right?

23. Oxfam

Oxfam is a global organization with a vision of a world that is

just and sustainable.

24. Southwest Airlines

Their vision is “To be the world's most loved, most efficient, and

most profitable airline.”

25. Astellas

Astellas’s vision is to be on the forefront of healthcare change

to run innovative science into VALUE for patients.

26. Faurecia

This global automotive supplier’s vision is to accelerate

profitable growth and enhance our technology offer to become a leader in

sustainable mobility and smart life on board. Its mission is to create and

deliver high-quality and innovative products which comply with legal

constraints and customer's quality requirements.

27. Instagram

“Capture and share the world’s moments”

28. Sony

"To be a company that inspires and fulfills your curiosity.”

29. TED

“Spread ideas”

30. Uber

“We ignite opportunity by setting the world in motion”

31. Whole Foods

“To nourish people and the planet.”

32. Avon

“To be the company that best understands and satisfies the

product, service, and self-fulfillment needs of women—globally.”

33. Ben & Jerry’s

“Making the best ice cream in the nicest possible way”

34. Ford

“People working together as a lean, global enterprise to make

people’s lives better through automotive and mobility leadership.”

35. IBM

“To be the world’s most successful and important information

technology company. Successful in helping our customers apply technology to

solve their problems. Successful in introducing this extraordinary technology

to new customers. Important because we will continue to be the basic resource

of much of what is invested in this industry.”

36. Nordstrom

“To serve our customers better, to always be relevant in their

lives, and to form lifelong relationships”

37. charity: water

“That we can end the water crisis in our lifetime by ensuring that every person on the planet has access to life’s most basic need—clean drinking water.”


“To make commerce better for everyone.”

38. NASA:

“To reach for new heights and reveal the unknown so that what we do and learn will benefit all humankind.”

39. AirBnB:

“To create a world where anyone can belong anywhere.”

40. Twitter:

“To give everyone the power to create and share ideas and information instantly, without barriers.”

41. Walmart:

“We save people money so they can live better.”

42. PepsiCo:

“Performance with purpose – to deliver top-tier results while creating a positive impact.”

43. Adobe:

Adobe is changing the world through digital experiences."

44. KPMG:

“To turn knowledge into value for the benefit of our clients, people and the capital markets.”

45. Oracle:

“We help empower people to achieve their greatest ambitions.”

46. Target:

“Expect More. Pay Less."

47. Dell:

“Innovate to make the world a better place.”

48. HP:

“To create technology that makes life better for everyone everywhere.”

49. Spotify:

“To unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it.”

50. Mercedes Benz:

“The best or nothing.”

51. Honda

(1970s VS. Present)

We will destroy Yamaha (1970s)

Serve people worldwide with the “joy of expanding their life’s potential”

52. United Airlines

To become recognized as an airline where: leaders embrace diversity and inclusion as a business advantage, employees feel highly valued, are actively engaged and are treated with dignity and respect and customers value our inclusive approach to delivering flyer-friendly service.

53. Facebook

People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.

54. The North Face

Our passion is beyond setting records and achieving fame. For us, it’s all about changing lives, not just our lives, but also the lives of those who inspire us to aim for extraordinary dreams

55. Heinz

Our VISION, quite simply, is to be: “The World’s Premier Food Company, Offering Nutritious, Superior Tasting Foods To People Everywhere.” Being the premier food company does not mean being the biggest but it does mean being the best in terms of consumer value, customer service, employee talent, and consistent and predictable growth.

Frequently Asked Questions

What are core values?

Core values are the fundamental beliefs that guide an individual or organization. They are important because they provide a foundation for making decisions and setting priorities. Some common core values include integrity, respect, compassion, and excellence.

Why is a vision statement example helpful?

A vision statement is helpful because it provides a clear and concise description of what an individual or organization wants to achieve. It can serve as a rallying cry for employees and provide a common goal to strive for. A well-crafted vision statement can also help to clarify priorities and guide decision-making.

What makes a good vision statement?

A good vision statement is clear, concise, and inspires people to action. It should be specific enough to provide a clear target, but not so specific that it becomes difficult to achieve. It should also be achievable, realistic, and inspiring.

Should I have career goals, long-term goals, personal values or a clear vision?

It is important to have all of the aforementioned goals in order to be successful. However, it is especially important to have a clear vision in order to stay focused and motivated. A career goal can provide short-term motivation, while long-term goals can keep you on track for the future. Personal values can help you make decisions that are in line with your beliefs, and maintaining a strong sense of self-awareness can be helpful when setting personal or professional goals.

How does my great vision statement affect my team members?

When an individual or organization has a clear vision statement, it can inspire team members to action. A good vision statement provides a common goal for employees to strive for and can help to clarify priorities. Additionally, a strong vision statement can help to unite a team and provide a sense of purpose.

Who is the earth’s most customer-centric company?

There is no one-size-fits-all answer to this question, as the most customer-centric company may vary depending on the industry or geography. However, some companies that are often cited as being customer-centric include Amazon, Zappos, and Southwest Airlines. These companies place a high priority on customer satisfaction and go to great lengths to ensure that their customers are happy. They also tend to have strong cultures of customer service.

How can I make a strategic decision about my personal goals? And what should be my next step in the present tense for my own statement (my own personal vision)?

In order to make a strategic decision about your personal goals, it is important to first assess your current situation and identify what you want to achieve. You should also consider what resources you have available and how much time you can commit to achieving your goals. Once you have a clear understanding of your circumstances, you can begin to develop a plan of action.

Your next step in the present tense for your own statement (your own personal vision) should be to create a roadmap that outlines the steps you need to take in order to reach your goal. The roadmap should be realistic and achievable, and it should include a timeline for completion. It is important to stay disciplined and take action on your roadmap in order to achieve your goal.

How does a leadership vision statement help turn professional goals into ultimate goals for a company's mission?

A leadership vision statement can help turn professional goals into ultimate goals for a company's mission by providing a clear and concise description of what an individual or organization wants to achieve. It can serve as a rallying cry for employees and provide a common goal to strive for. A well-crafted vision statement can also help to clarify priorities and guide decision-making.

What short-term goals do successful people put hard work in towards? What could be my first step to live out ethical principles and reach a new target audience?

In order to achieve success, it is important to set short-term goals and put in the hard work required to achieve them. Some examples of short-term goals that can be worked on include increasing sales, developing a new product, or expanding into a new market.

In order to live out ethical principles and reach a new target audience, it is important to take action. One possible first step could be to create a plan that outlines how you will achieve your goal. The plan should be realistic and achievable, and it should include a timeline for completion. It is important to stay disciplined and take action on your roadmap in order to achieve your goal.

What company is the best global entertainment distribution service?

There is no one-size-fits-all answer to this question, as the best global entertainment distribution service may vary depending on the industry or geography. However, some companies that are often cited as being leaders in the field of entertainment distribution include Netflix, Amazon, and Apple. These companies have a strong track record of delivering quality content to their customers around the world.

What are some important questions as a good example (or a great idea) to help make right decisions?

- How do I know if I'm making the right decision?

- What are some signs that a decision is the wrong one?

- How can I make better decisions?

- What is the process for making a decision?

- Is there a formula for making good decisions?

- What are some tips for making tough decisions?

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