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7 Questions on Leadership with Dave Eddy

Name: Dave Eddy

Title: Managing Director

Organisation: Redback Solutions

Managing Director at Redback Solutions. Founded in 1999, Redback is one of Australia’s longest-running digital agencies. We specialise in website design and development, digital marketing and content. From small-medium companies, to large institutions, universities, government, NGOs and Ecommerce brands, our team of 30 have experience producing results for a broad range of clients, receiving multiple national and international awards. Check out

Co-founder of Camplify. Since 2015, we've been on a mission to become the world's largest and most trusted caravan & motorhome sharing community, making 'van life' accessible to all. Market leader in Australia, the UK, EU & NZ, listed on the ASX June 2021. Check out

Brought up in tiny Australian mining towns, I've lived in Newcastle NSW since 2008 and absolutely love the place.

I'm into dad jokes, new experiences, travel, my beautiful wife/daughter/puppy/friends/family, business, growing, creating, enjoying.

Have been known to strut around in pepperoni #BudgySmugglers, do Bollywood dancing in public and gas out in the boxing ring :-P

Thank you to the 2,000 leaders who’ve generously done the 7 Questions on Leadership!

I hope Dave's answers will encourage you in your leadership journey. Enjoy!


Jonno White

1. What have you found most challenging as a leader?

Finding quality talent

2. How did you become a leader? Can you please briefly tell the story?

I've always been inclined to lead vs follow, but my first "leadership" role came when I quit my day job to start my own thing with 2 employees

3. How do you structure your work days from waking up to going to sleep?

Most days it's a 4am wake up, get ready, head straight into the office. Tackle deep work before everyone else is online and then most of the day is calls/meetings + tackling problems as they arise. Child care pick ups, family time, in bed by 7:30pm

4. What's a recent leadership lesson you've learned for the first time or been reminded of?

The buck stops with the leader - good leaders take responsibility for everything within their business / team.

5. What's one book that has had a profound impact on your leadership so far? Can you please briefly tell the story of how that book impacted your leadership?

Leaders eat last - Simon Sinek. The buck stops with the leader - good leaders take responsibility for everything within their business / team.

6. If you could only give one piece of advice to a young leader, what would you say to them?

Be patient. Act like a leader for years before you become one. Act like a business owner for years before you become one.

7. What is one meaningful story that comes to mind from your time as a leader, so far?

The most meaningful stories to me are the small moments when you notice your team members experiencing little wins or growing as people with my support

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