top of page

7 Questions on Leadership with Pier Ludovico Bancale

Updated: Oct 5, 2023

Name: Pier Ludovico Bancale

Title: CEO and Founder

Organisation: iMasterminds

Thinking marketing disruption, acting open innovation.

In alphabetical order:


> Entrepreneur

> Father (of 2 girls 💕 and 2 cats 🐾:))

> Guest lecturer and keynote speaker re. open innovation & startup

> Innovation coach

> Out of the box thinker


After all… thinking out of the 📦 around the 🌍 is the best thing I did, I ♥️ and I keep doing.


Change management, consumer insights, digital disruption, innovation coaching (member of ICF - International Coach Federation), international business, lateral thinking, management consulting, market research, marketing, mentoring (member of IMA - International Mentoring Association), open innovation, problem solving (member of CPSI – Creative Problem Solving Institute), product innovation, startup and, again in alphabetical order… tennis🎾

Thank you to the 2,000 leaders who’ve generously done the 7 Questions on Leadership!

I hope Pier's answers will encourage you in your leadership journey. Enjoy!


Jonno White

1. What have you found most challenging as a CEO or executive

of a large enterprise?

To make my Team understanding people that it’s more

beneficial to the Company (and appeciated by me) to convince me

that I’m wrong rather than I’m right.

2. How did you become a CEO or executive of a large enterprise?

Can you please briefly tell the story?

I was 39. It was a company that I founded and sold 6 years

later to Google. I thought that being a CEO would have meant

having no bosses. I was wrong. There were many more bosses. My

shareholders + my clients.

3. How do you structure your work days from waking up to going to sleep?

Following the important-urgent matrix.

1st: important + urgent.

2nd urgent less important.

3rd important less urgent.

4th: let go.

4. What's the most recent significant leadership lesson you've


Never giving for granted the unsaid. From my daughter Malù

Dalla Piccola (@maluettt).

5. What's one book that has had a profound impact on your

leadership so far? Can you please briefly tell the story of how

that book impacted your leadership?

It’s a fairytale called “The tale of Crystal and the snow”

(original title in Italian “Mezzogrammo e la neve”). It tought me

that you can deeply madly love entities that are not yours - and

don’t exist because of you – more than others that were created by

you - and are yours.

The same applies to companies.

6. How do you build leadership capacity in a large enterprise?

Never being authoritative, but trustworthy. Because by being

authoritative you conquer the minds of the weak, whilst by being

trustworthy you conquer the hearts of the strong.

7. What is one meaningful story that comes to mind from your

time as a CEO or executive of a large enterprise so far?

When I was a young executive I haited failures. Now I can’t

wait for the next one: in order to improve the lead time for it to

become a memorable success.

bottom of page