Search
  • Jonno White

Can people binge your content online?

My favourite book that I've read recently is Oversubscribed by Daniel Priestley. One of the things that struck me most in the book is the idea that for someone to get to know you online they need to be able to binge your content for 7 hours. Wow!


As a result, I've been working on my content with this number in mind.


So let me give you the same challenge. If someone came across your leadership - in whatever context that is - and wanted to immerse themselves in your thoughts online, how long would it take them to binge everything you've written and every video you've recorded?


For me, it was 20 minutes.


Whatever it is for you, commit to create more content consistently so you can reach a point where someone can binge your content for 7 hours and feel like they've gotten to know you well without even meeting you. How cool!

44 views0 comments

Recent Posts

See All

Okay, okay, okay, sorry about the title! You are not ugly, everyone is beautiful in their own way. I titled this blog why the ugliest leader is a model to make a point. Every leader is a model. Not a

Meet regularly. Quarterly? Monthly? No, whenever possible aim for weekly or fortnightly. Start social. People are human beings not human doings. "How are you going?" is a powerful question if you stop

The Five Dysfunctions of a Team by Patrick Lencioni is one of my favourite books on leadership. Here's how to get started: Vulnerability As you know, a lack of vulnerability is the first dysfunction o